MIAMI, April 14 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System (SBS) (NASDAQ: SBSA) announced today that its television and radio properties are partnering with MySpace to launch a creative and innovative campaign in the top Hispanic U.S. markets to attract Hispanic audiences to MySpace Latino. This ambitious project, “Queremos Un Millón de Amigos” (“We Want a Million Friends”), will be promoted on all SBS television and radio stations, as well as their Web sites, in order to get one million people to the Web site.
According to the agreement, MySpace Latino will provide state of the art community, video, IM platforms and hosting capabilities to SBS, while promoting SBS shows and artists on MySpace Latino. As a result, SBS aims to create lasting online relationships with its audience by having MySpace feature direct links to several key SBS shows.
In addition, the “Enterate” community, www.myspace.com/enterate, is part of the partnership between SBS y MySpace Latino, in which MySpace Latino users will find entertainment news, fashion, videos, interviews and much more. All this content will be provided by SBS’s portal, www.lamusica.com.
“This strategic alliance will continue to strengthen our online presence and enhance the user experience of our growing audience,” said Cynthia Hudson Fernandez, Chief Creative Officer and Executive Vice President for SBS and Managing Director of Mega TV and SBS Interactive. “We believe that this exciting partnership will help us to better integrate our media properties, enabling us to interact even more with our audience and fans.”
“Once a week, ‘Especiales MySpace’ or ‘Musica Channel’ will feature SBS shows, artists and DJs”, said Victor Kong, VP and Managing Director MySpace Latino. “The show, artist or DJ being featured in MySpace will also have a profile within the site so users can add them to their friends list and be kept up to date with all that’s happening. We’re confident that this interaction will help to drive users to the respective show on the radio and on Mega TV.”
“MySpace Latino will create show specials where users can interact with Mega TV’s talents and personalities through posting comments and questions on their profiles that will be answered either online or on the show. MySpace Latino will also offer users the chance to participate in different contests and know in advance the different topics that will be presented on SBS’ TV and radio shows,” added Kong.
“We are all truly excited to be able to have our DJs interact even more with their fans by creating profiles on MySpace Latino,” said Marko Radlovic, Executive Vice President and Chief Operating Officer of SBS. “Moving forward, we are sure that this will change the way our audience engages with SBS television and radio stations.”
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV, a television operation serving the South Florida market with national distribution through DirecTV Mas. SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.