NAHP Announces New York Hispanic Advertising Summit

NAHP Announces New York Hispanic Advertising Summit



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Washington, DC–(HISPANIC PR WIRE)–December 3, 2003.–The National Association of Hispanic Publications, Inc., (NAHP, Inc.) and the National Hispanic Press Foundation (NHPF) will host a series of presentations on Hispanic Print Media on Wednesday January 7, 2004 at the InterContinental Hotel, The Barclay in New York City.

In this center of the economic world, attendees will have the chance to learn about the Hispanic print business. They will be able to find out what’s new and how the Hispanic advertisement industry is growing. It is known that advertising offers the media a chance to develop motivating and useful ads, it is also useful to know how many agencies perform their jobs correctly or whether corporate communications through Hispanic publications is significant.

For this reason, the National Association of Hispanic Publications, Inc. and the National Press Foundation will offer this program, to inform and support Hispanic publications. One of the hosts will be Miguel Blanco, publisher of the newspaper El Aguila, who remarked: “This summit is a very important event and highly needed for us, as we ought to stress the importance that the media have, especially since many owners of publications are Hispanics. Also, we need to show that the scope we have as independent journalism is valuable, and demonstrate the substantial influence we enjoy on our readers, since we have the pleasure to reach a large part of the Hispanic community in the U.S.”

In addition, Kirk Whisler, of Latino Press Network stated: “New York is still the advertising capital of the world, and with the ever increasing awareness from the advertising community of the Hispanic market, the timing is excellent for this event. The Hispanic market is being recognized for the market place that it is. And along those lines, Hispanic print is finally generating appropriate amounts of ad dollars.”

January 7, 2003 will be a day full of beneficial information for these increasingly successful Hispanic media, and New York will surely be the perfect place for all of them to meet. For more information call 202-662-7250 or e-mail communications@nahponline.org

About the National Association of Hispanic Publications, Inc

The National Association of Hispanic Publications, Inc., (NAHP, inc) is the largest organization representing Hispanic publications at the national level. NAHP Inc. counts more than 200 member publications with a combined circulation of more than 12 million. Its member publications reach more than 50 percent of Hispanic households in 55 U.S. markets, every week. NAHP, Inc.’s mission is to provide Hispanic publications with the most effective medium to reach its readership. NAHP Inc., works hard at keeping the Hispanic community informed and educated about social issues, updating its readers about member publications, providing technical assistance and improving the quality of Hispanic publications at the national level. Please, visit our website for more information: http://www.nahponline.org or call 202-662-7250.

About the National Hispanic Press Foundation

The National Hispanic Press Foundation is the 501-c-3 educational sister organization of NAHP, Inc. and its Hispanic publishers. Its mission is to build communities through excellence in publishing. The Foundation’s programs include an annual publication of the nation’s largest and most comprehensive Hispanic scholarship directory, a national circulation audit campaign to enhance the viability of Hispanic publications, media research, scholarships, voter registration and educational programs, among others. For more information see http://www.scholarshipsforhispanics.org or call 202-662-7250.

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CONTACT:

Marcela Castro

202-662-7250

Or

María Luisa Hernández

NAHP Announces New York Hispanic Advertising Summit