NAHP Addresses 21st Century Marketing Perspectives on Hispanics

NAHP Addresses 21st Century Marketing Perspectives on Hispanics



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Washington D.C.–(HISPANIC PR WIRE)–Feb. 12, 2004—Gary A. Meo, Senior Vice-President of Print and Internet Sales at the Scarborough Research, confirmed to keynote a luncheon at NAHP Annual Convention in Los Angeles. The Luncheon address will be held at the Biltmore Millennium Hotel in March 19th at noon.

“Understanding Hispanics where they live is crucial to successfully marketing to this important consumer group. I look forward to presenting at the NAHP luncheon and discussing what we in the print business can do to better target these consumers locally, regionally and nationally,” said Meo.

The 2000 Census demonstrated the significance of Latinos as a consumer force, said Meo, who will discuss the Hispanic market in terms of buying power, scope and media usage. The presentation, “Twenty-first Century Perspectives on Marketing to Hispanic Consumers,” will show marketers the value of the Latino audience and the important role the Hispanic print media plays into reaching to this audience, said Meo.

The Hispanic market has not only changed, but has also grown bigger, said Francisco Lozano, Vice-President of Marketing at La Opinion and Co-Chairman at the NAHP annual convention. “Marketers have to learn that the Hispanic media is a reliable and profitable market,” he said.

In August of 2004, Meo will complete ten years with Scarborough Research. He has also worked for Hispanic Magazine and the Los Angeles Times.

Scarborough Research is a New York-based research firm that conducts consumer surveys in 75 U.S. markets. Scarborough measures demographics, media usage, shopping, product purchasing, and lifestyles across hundreds of consumer behavior categories.

For more information call 202-662-7250 or e-mail communications@nahponline.org

About the National Association of Hispanic Publications, Inc

The National Association of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization representing Hispanic publications at the national level. NAHP Inc. counts more than 200 member publications with a combined circulation of more than 12 million. Its member publications reach more than 50 percent of Hispanic households in 55 U.S. markets, every week. NAHP, Inc. provides Hispanic publications with the most effective medium to reach its readership. NAHP Inc. works hard at keeping the Hispanic community informed and educated about social issues, updating its readers about member publications, providing technical assistance and improving the quality of Hispanic publications at the national level. Please, visit our website for more information: http://www.nahponline.org or call 202-662-7250.

About the National Association of Hispanic Publications Foundation

The National Hispanic Press Foundation is the 501-c-3 educational sister organization of NAHP, Inc. and its Hispanic publishers. Its mission is to build communities through excellence in publishing. The Foundation’s programs include an annual publication of the nation’s largest and most comprehensive Hispanic scholarship directory, a national circulation audit campaign to enhance the viability of Hispanic publications, media research, scholarships, voter registration and educational programs, among others. For more information see http://www.scholarshipsforhispanics.org or call 202-662-7250.

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CONTACT:

Cristiane Nascimento

202-662-7250

NAHP Addresses 21st Century Marketing Perspectives on Hispanics