Washington, D.C., February 14, 2003 – The National Association of Hispanic Publications (NAHP) and the National Hispanic Press Foundation, in partnership with the Verizon Foundation, is launching a certified audit program that would enable the NAHP to become the first ethnic publication association with a 100% audited membership. The program is being highlighted at the NAHP’s 18th annual convention being held in Las Vegas, March 19-22.
“This year’s NAHP convention theme is ‘Credibility, Research and Service’ and we’re making good on that promise by providing comprehensive certified audits,” said Robert Armband, NAHP Vice President of Marketing. The Convention features a major seminar titled, “Audits: a Publisher’s Best Friend,” on Thursday, March 21 at 3:30 p.m.
“This seminar is paramount for publishers to attend in order to understand the audit process and learn how to use an audit to gain more ad dollars, as well as, to check their distribution. By attending this seminar, publishers will have an opportunity to hear from representatives of the four NAHP-approved auditing firms for the purpose of selecting one to conduct their audit,” said Eddie Escobedo, Sr. Chairman of the Board of the National Hispanic Press Foundation.
Certified Audit of Circulation’s Mark Stoecklin and Verified Audit Circulation’s T.D. Clark have confirmed their participation on the panel. Circulation Verification Council and Audit Bureau of Circulation have also been invited to have representatives in attendance. Each participant will explain the benefits of the audit process and offer insights on what makes their company unique.
In addition, Sunflower Group president, Dennis Garberg, Best Buy senior print media strategist, Marsha Lawrence and Francisco Lozano of La Opinion will offer their expertise with audits.
Verizon Foundation Director of Media Relations Bob Bishop will moderate the discussion. Verizon has joined with the NAHP and the Hispanic Press Foundation to support and promote all member publications in all aspects of a circulation audit, including: audit acquisition, maintenance, and marketing, both regionally and nationally.
This year’s convention sponsors include: American Minorities Media, General Motors Corporation, General Motors Acceptance Corporation, Latino Print Network, Kmart Corporation, Ford Motor Company, The Coca-Cola Company, Toyota, AT & T, Blockbuster Inc., Miller Brewing Company, PepsiCo, R.J. Reynolds Tobacco Company, Sears, Roebuck and Co., Verizon Foundation, Altria Group, Inc., Ashland Media Group, Business Wire, Chrysler Group, Denny’s Corporation, Hispanic PR Wire, and Univision.
About the NAHP
Founded in 1982, the National Association of Hispanic Publications comprises of 214 member publications with a combined circulation of more than 12 million. Its member publications reach over 50 percent of Hispanic households in 55 U.S. markets on a weekly basis.
The mission of the NAHP is to promote Hispanic print, the most effective medium to reach the Hispanic population. The NAHP strives to continually inform and educate the Hispanic community on social issues, educate the readership of its member publications, provide technical assistance and to improve the quality of Hispanic publication nationwide.
For more information about the NAHP, the convention or member publications, please visit www.nahponline.org or contact the NAHP at (202) 662-7250.
About the Hispanic Press Foundation
The National Hispanic Press Foundation is the 501-c-3 educational sister organization of NAHP and its Hispanic publishers. Its mission is to build communities through excellence in publishing. The Foundation’s programs include annual publication of the nation’s largest and most comprehensive Hispanic scholarship directory, a national circulation audit campaign to enhance the viability of Hispanic publications, media research, scholarships, voter registration and educational programs, among others. For more information see www.scholarshipsforhispanics.org.