NALIP 2013: Spotlight on the Trillion $ Latino Market

NALIP 2013: Spotlight on the Trillion $ Latino Market

The National Association of Latino Independent Producers Examines The Global Shift of Latino Purchasing and Content Creating Power Presented by Time Warner Inc.® and the National Latino Media Council, NALIP's Annual Conference held at the Sheraton Universal Hotel in Universal City, CA June 7-9. Danny Trejo to be honored with Lifetime Achievement Award. First Annual 'The Lupe Award' presented to Gina Rodriguez


LOS ANGELES, May 30, 2013 /PRNewswire-HISPANIC PR WIRE/ — The National Association of Latino Independent Producers (NALIP) today announced that its fourteenth Conference will be held June 7-9 in Universal City, California with a new special edition of the NALIP Actor Summit on June 6. Register online now at

NALIP 2013: Spotlight on the Trillion $ Latino Market is presented by Time Warner and the National Latino Media Council. Co-chairs Natalia Almada and Rosa V. Alonso will host the annual premier Latino nonprofit gathering of top-level Latino media executives, content makers and game changers. This dynamic, three-day weekend includes keynotes, debate, inspiration, plenaries, workshops and networking events. The conference begins Friday, with keynote speaker Richard Pena, current WNET/PBS Co-host and former program director of the Film Society of Lincoln Center and Director of the New York Film Festival. Saturday’s keynote will be motivational speaker Glenn Llopis, who develops talent and prepares organizations for opportunities of the 21st Century global marketplace.

NALIP continues to advance industry trailblazers such as Richard Montoya of Culture Clash who will screen a private sneak preview of “Water and Power” to be shown at Universal City’s AMC Theatres. Twin brothers nicknamed “Water” and “Power” from the hard scrabble Eastside streets of Los Angeles rise through the city’s political and police ranks to become players in the dangerous web of power-hungry and corrupt Los Angeles. The film noir cast includes Enrique Murciano, Nicholas Gonzalez, Clancy Brown, and Yvette Yates. After the screening Montoya, producer Mark Roberts and cast members will join for an exclusive Q&A session. This screening is presented in partnership with the Sundance Institute, where noted writer Howard A. Rodman mentored the film at the Screenwriters Lab.

Furthering the tradition of celebrating Latino visionaries, NALIP will host a red carpet gala honoring film and television legend Danny Trejo with NALIP’s highest honor, the Lifetime Achievement Award. NALIP will be awarding “Filly Brown” star Gina Rodriguez with the first annual ‘The Lupe Award’ in honor of the spirited and beloved Lupe Ontiveros. Additional media luminaries being honored at the annual gala include the National Hispanic Foundation for the Arts, founded in 1997 by Jimmy Smits, Esai Morales, Sonia Braga, Felix Sanchez and Merel Julia. The Foundation will receive the Lifetime Achievement Award for Advocacy presented by Heineken USA for their continuous efforts for increased Latino representation in the Hollywood community. The Estela “Rising Star’ Award winners Ben DeJesus for “Tales of a Ghetto Clown,” which follows John Leguizamo as he returns to Broadway with his one-man show, and Aurora Gutierrez for “Mosquita y Mari,” a 2012 Sundance Film Festival favorite, will be awarded a $7,500 grant endowed by the McDonald’s Corporation.

The Conference will also include NALIP’s annual Latino Media Market, inviting top industry executives to help attendees bring their diverse voices to the international marketplace. Executives from Time Warner, HBO, YouTube, Google, Sony, ABC/Disney, NBC, CBS, PBS, SAG, AFTRA, DGA, CNN, HGTV, Travel Channel, NPR, Scripps, Sundance Institute and others are scheduled to attend this unique event. Full list of speakers available at

The NALIP national conference is organized as three days of workshops and plenaries on film, television and documentaries. These include “The Million Dollar Screenwriting Workshop”, which turns writing into an effortless, step-by-step process. “Reality TV: From Idea to Air and Beyond” offers a real look into the art of pitching an idea to a network and turning it into a hit show, on air, on line and the opportunities of working in reality television. “The Next Generation: Latino Trailblazers” features actors Gina Rodriguez, Nicholas Gonzales, Jesse Garcia, Jeremy Ray Valdez and Justina Machado. Also scheduled is the must-see opening plenary, “Media Trends and the Trillion $ Latino Market” which will explain the significance of Latino voices as a powerhouse in the global market.

One in six Americans is now Hispanic. The size of the U.S. Hispanic population worldwide ranked second only to Mexico with 50.5 million to 112 million respectively. Forbes Magazine has called the Latino Market the “New Media Jackpot.” Hispanics’ spending patterns help to determine the success or failure of many youth-oriented products and services; 65% of U.S. Hispanics are Millennials, ages 22 to 35. Latinos watch more television, buy more movie tickets and consume more media than any other ethnicity, yet Latinos comprise less than 1% of executives in Hollywood. Latinos are estimated to expend over $1 billion on U.S. filmed entertainment, and $1 trillion in general market-buying power. Twenty-six million U.S. moviegoers are Latino, most commonly between the ages of 12 and 34, and are 100% more likely than the national average to be considered “frequent moviegoers.” Nielsen Media has determined that Latinos represent an overwhelming 28% of today’s heavy moviegoers, that they buy more tickets per year than any other ethnic group, and constitute the fastest-growing segment of the overall movie-going population.

NALIP’s closing plenary, “Latino Images”, will engage in an insightful and important conversation about the how Latino filmmakers are creating new positive and complex images about and for the diverse Latino communities. NALIP’s mission is to address the vital need for equitable Latino representation to the most underrepresented and largest ethnic minority in the country across all entertainment mediums.

About NALIP:

Founded in 1999 by a group of Latino producers, educators and media activists, NALIP is a national organization of industry, independent and community media makers – directors and producers, writers, performers and advocates — dedicated to increasing the quality and quantity of images by, for and about Latinos in the media. NALIP’s mission is to promote the advancement, development and funding of Latino and Latina film and media arts in all genres. NALIP is committed to improving access and opportunities for Latina/os at all points in the media production pipeline, including the training of our next generation of media makers, and the support of emerging and mid-career professionals. For the latest information visit, or @NALIP_org

SOURCE National Association of Latino Independent Producers

NALIP 2013: Spotlight on the Trillion $ Latino Market