MIAMI, Jan. 10, 2012 /PRNewswire-HISPANIC PR WIRE/ — National Latino Broadcasting, LLC. (NLB) announced today that Cristina Radio will officially go on the air Thursday, January 12, 2012. The channel, which has been built around talk show icon Cristina Saralegui and whose main target will be the multi-generational US Hispanic, is part of a two-channel agreement with Sirius XM Radio.
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In May 2011, NLB signed the media mogul to an exclusive radio contract which opens a new phase in her career and marks her satellite radio debut. Cristina Radio will benefit from her extraordinary on-air personality, and her unique vision and experience will shape the programming’s overall look and feel. Saralegui’s distinguished career and entrepreneurial initiatives have made her a household name. Her ground-breaking program, El Show deCristina, (The Cristina Show), still remains the most successful Spanish-language talk show in television history. Last October, Saralegui made her much-anticipated return to television with Pa’lante con Cristina, a two-hour weekly variety/talk show airing Sunday nights at 7:00 pm ET on Telemundo.
“During her illustrious career spanning broadcast and print, Cristina has made history and has made giant strides for Hispanics worldwide,” said Nelson Albareda, President and CEO of NLB. “I have no doubt that her latest endeavor will prove just as successful. Cristina Radio on SiriusXM channel 146 will not only have a very positive impact on media in this country but, more importantly, will help our communities in a very significant way through compelling and topical programming.”
Cristina Radio, which will air on SiriusXM channel 146, will offer listeners a wide variety of programming 24/7. Its programming roster includes: an innovative interactive morning talk show; CUERPO Y FIGURA, nutrition and fitness; DR. MARITZA FUENTES…CONTIGO, health news; QUERER ES PODER, personal motivation; ANIMANIA, for pet lovers; RUMBO AL EXITO, stimulating business growth; AUTOS 0-60, automobiles; AL GUSTO, cooking; ACCESO LEGAL, legal advice; and CRISTINA ENTRE AMIGOS, a weekly one-hour live broadcast hosted by Cristina herself addressing social issues. Cristina Radio is also developing several programs that will cover political issues, current events and lifestyle choices.
“I’m thrilled about launching Cristina Radio on SiriusXM. I look forward to creating programming that will entertain, inform and uplift. As for my weekly one-hour live broadcast, Cristina Entre Amigos, I’m excited to be able to talk with listeners about the issues that affect us all in what I hope will be a fun and informative manner,” said Cristina Saralegui.
In April 2011, NLB was selected by Sirius XM Radio to lease two channels on a long-term basis to air on each of the Sirius and XM satellite radio platforms. Cristina Radio is the second channel from the media entity on SiriusXM; En Vivo, a music channel featuring a mix of top-charting Latin hits and live performances, will also launch this week.
Through its family of channels, NLB will offer listeners a wide array of 24/7 programming on a variety of subjects that include news, entertainment, music, and political issues. Its unique platform of relevant and innovative topics will offer SiriusXM listeners inspirational and compelling information daily, fulfilling a niche which has remained untapped in satellite radio until now.
About Cristina Saralegui
Cristina Saralegui is a seasoned journalist who is recognized as one of the most influential role models for today’s Hispanic woman. She is strong-willed, successful, savvy and committed to making a difference. Time Magazine named her one of the “25 Most Influential Hispanics in America.” She is the first Spanish-language television personality to receive a star on the Hollywood Walk of Fame and the first Latina to be inducted into the Broadcasting & Cable Hall of Fame, where she joins such television legends as Walter Cronkite, Barbara Walters and Johnny Carson. Cristina sees her #1 role in media and in life as a motivator for women and a champion of a healthy, gracious and self-empowered lifestyle.
About National Latino Broadcasting, LLC.
National Latino Broadcasting, LLC. (NLB) is a media company focused on serving Latino communities across the United States through the development of compelling entertainment content. NLB’s multi-platform distribution channels allow the company to deliver entertaining and informative programming while creating innovative marketing solutions for marketers seeking to engage Latino consumers. The company’s flagship media properties include two satellite radio channels on Sirius XM Radio.
For more information on NLB, visit www.NLBlive.com
About Sirius XM Radio
Sirius XM Radio is America’s satellite radio company. SiriusXM broadcasts more than 135 satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment, traffic, weather, and data services to over 21 million subscribers. SiriusXM offers an array of content from many of the biggest names in entertainment, as well as from professional sports leagues, major colleges, and national news and talk providers.
SiriusXM programming is available on more than 800 devices, including pre-installed and after-market radios in cars, trucks, boats and aircraft, smartphones and mobile devices, and consumer electronics products for homes and offices. SiriusXM programming is also available at siriusxm.com, and on Apple, BlackBerry and Android-powered mobile devices.
SiriusXM has arrangements with every major automaker and its radio products are available for sale at shop.siriusxm.com as well as retail locations nationwide.
This communication contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,” “intend,” “plan,” “projection,” “outlook” or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results may differ materially from the results anticipated in these forward-looking statements.
The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statement: our competitive position versus other forms of audio and video entertainment; our ability to retain subscribers and maintain our average monthly revenue per subscriber; our dependence upon automakers and other third parties; potential economic recessionary trends and uncertain economic outlook; our substantial indebtedness; and the useful life of our satellites, which, in most cases, are not insured. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2010, which is filed with the Securities and Exchange Commission (the “SEC”) and available at the SEC’s Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.
SOURCE National Latino Broadcasting, LLC.