MIAMI, May 7, 2012 /PRNewswire-HISPANIC PR WIRE/ — National Latino Broadcasting, LLC (NLB) announced today the launch of Latin GRAMMY® En Vivo, a daily show airing on SiriusXM EN VIVO channel 147 at 4:00 pm ET. Hosted by industry veteran Kike Posada, Latin GRAMMY En Vivo is jointly produced by NLB and The Latin Recording Academy®, the non-profit organization that recognizes excellence in the recorded arts and sciences through its annual Latin GRAMMY Awards, the most prestigious award in Latin music.
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Latin GRAMMY En Vivo will feature a wide variety of music genres, including music by Latin GRAMMY-nominated and winning artists in the same way The Latin Recording Academy honors and celebrates the best in Latin music year-round. Through NLB’s exclusive deal with The Latin Recording Academy, SiriusXM EN VIVO channel 147 has the rights to air daily Latin GRAMMY content, as well as historical material from The Latin Recording Academy’s archives. In addition, the music channel is the official satellite radio partner of the Latin GRAMMY Awards and its related events.
“In the short time it has been on the air, En Vivo has become a favorite of Hispanics, and non-Hispanics alike, looking for a channel where Latin music is more than a preference. The sheer diversity of artists and genres that will be present on this show makes it truly exciting, and the treasures that will be airing directly from The Latin Recording Academy’s vault is what will make this endeavor unique and unprecedented,” said Nelson Albareda, President and CEO of NLB.
“We are excited to partner with NLB and provide Latin GRAMMY and music fans unique and exclusive content from various events and programs we hold not only during Latin GRAMMY week but all year long,” said Gabriel Abaroa Jr., President and Chief Executive Officer of The Latin Recording Academy. “We look forward to this being a long- lasting partnership and we are certain the show will be a tremendous success.”
EN VIVO, whose slogan is Donde Nace la Musica (Where Music Is Born), broadcasts from its new state-of-the-art facility in Miami and has secured partnerships with studios in New York and Los Angeles. These performance studios will allow live concerts to be broadcast as specials. Additional programming highlights include new music and a live recorded performance per hour, fostering fresh and current content. While the channel caters to the ever-growing Hispanic market in general, its mix of quality music in Spanish and English widens its appeal.
In April 2011, NLB was selected by Sirius XM Radio to lease two channels on a long-term basis to air on each of their satellite radio platforms. Aside from EN VIVO, NLB also produces and programs Cristina Radio with talk show icon Cristina Saralegui, a 24-hour lifestyle talk channel.
About The Latin Recording Academy
The Latin Recording Academy is an International, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit http://www.latingrammy.com . For breaking news and exclusive content, join the organization’s social networks as a Twitter follower at http://www.twitter.com/latingrammys , and a Facebook fan at http://www.facebook.com/latingrammys .
About National Latino Broadcasting, LLC
National Latino Broadcasting, LLC. (NLB) is a media company focused on serving Latino communities across the United States through the development of compelling entertainment content. NLB’s multi-platform distribution channels allow the company to deliver entertaining and informative programming while creating innovative marketing solutions for marketers seeking to engage Latino consumers. The company’s flagship media properties include two satellite radio channels on Sirius XM Radio.
For more information on NLB, visit http://www.NLBlive.com
About Sirius XM Radio
Sirius XM Radio is America’s satellite radio company. SiriusXM broadcasts more than 135 satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment, traffic, weather, and data services to over 22 million subscribers. SiriusXM offers an array of content from many of the biggest names in entertainment, as well as from professional sports leagues, major colleges, and national news and talk providers. SiriusXM programming is available on more than 800 devices, including pre-installed and after-market radios in cars, trucks, boats and aircraft, smartphones and mobile devices, and consumer electronics products for homes and offices. SiriusXM programming is also available at siriusxm.com, and on Apple, BlackBerry and Android-powered mobile devices.
SiriusXM has arrangements with every major automaker and its radio products are available for sale at shop.siriusxm.com as well as retail locations nationwide.
SOURCE National Latino Broadcasting, LLC