LOS ANGELES, CA–(HISPANIC PR WIRE)–January 27, 2003–Celebrating the power of Latin music to create trends and unite young music lovers, Nescafé® Frothé®, the rich and foamy new line of coffee house-style beverages, will be the title sponsor of the 2003 U.S. concert tour featuring Mexican music sensation Aleks Syntek.
33-year old Yucatan-born musician Syntek is one of the most popular Latin music acts to step on the scene in recent years. Syntek began performing music at 13 and went professional at 16 as a musician, producer and composer. Fusing electronica with a distinctive alternative pop sound, Syntek enjoys growing popularity with young Latino audiences across Mexico, the U.S. and Latin America.
The tour kicks off February 14 in Chicago and will travel to Los Angeles (Feb. 17), San Diego (Feb. 19), Anaheim (Feb. 20), San Jose (Feb. 21), Las Vegas (Feb. 22), Houston (Feb. 27), San Antonio (Feb. 28), McAllen (March 1) and Dallas (March 2). At each venue, concertgoers will be able to sample select Nescafé Frothé varieties.
“We love performing in the States and we’re anxious to hit the road and meet our fans face to face for some memorable events,” says Syntek. “Nescafé has a rich tradition in the Latino community. Most of us know Nescafé from our family roots, as Nescafé is hugely popular in Latin America.”
Through a special partnership with Wal-Mart, Syntek fans in Texas will have an exclusive opportunity to meet the Latin sensation for autographs and free giveaway posters, get first-hand news on the tour and sample deliciously new Nescafé Frothé. More information on the band, tour, venues and store appearances can be obtained by logging onto http://www.alekssyntek.com.mx.
“Music lovers and trendsetters are a perfect match with Nescafé Frothé, which brings people together to celebrate the good things in life with style,” says Amanda Steele, marketing manager, Nescafé. “The sponsorship is a unique opportunity to tap the energy of music and make Nescafé Frothé part of the memorable experience.”
About Aleks Syntek
Aleks Syntek and his band Gente Normal released their first record, ‘Hey Tu,’ on the EMI label in 1990. The album ‘Más Fuerte de lo que Pensaba’ followed in 1993, including input from Doors legend Ray Manzarek. In 1995, ‘Bienvenido a la Vida’ was released, followed by 1997’s ‘Lugar Secreto.’ In 1999, Aleks produced the soundtrack of the critically-acclaimed movie, “Sexo, Pudor y Lágrimas” for which he received numerous awards. Later in the same year, Aleks released his first compilation ’89-99,’ and his 2002 music production, ‘De Noche en la Ciudad, solidifies his career as one of the most pioneering Mexican artists of all time.
About Nescafé Frothé
Nescafé Frothé is a new foamy, coffee house beverage from the famous brand synonymous with world-class, lifestyle-geared coffee beverages. Intensely delicious, Nescafé Frothé offers a rich, creamy, velvety texture and is made by just adding hot water. The product, sold in grocery stores nationwide, is available in an array of flavors including Divinely Mocha, Enchanting Vanilla, Captivating Caramel, Mystical Hazelnut Mocha, Silky White Chocolate and Butterfinger Coffee Drink.
For well over a century, Nestlé has been making the very best food and beverage products for families around the world. In the U.S., Nestlé’s well-known brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Carnation® Coffee-mate®, Stouffer’s®, Stouffer’s® Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, Libby’s® Juicy Juice®, Buitoni®, Taster’s Choice®, Ortega®, PowerBar®, Nestlé® Crunch®, Nestlé® Butterfinger®, and Wonka®. Headquartered in Glendale, Calif., Nestlé USA has 16,000 employees and sales of $8.1 billion (for 2001) and is part of Swiss-based Nestlé S.A. – the world’s largest food company. For product news and media information, visit us at http://www.Nestleusa.com or http://www.NestleNewsroom.com.
**Editor: To interview Nescafé marketing manager Amanda Steele or to receive concert tour posters or artist artwork, please contact Georgina Avilez at 310-385-1697.
RL Public Relations