NESCAFE(R) CLASICO(TM) Supports the Latino Arts by Donating Funds to the National...

NESCAFE(R) CLASICO(TM) Supports the Latino Arts by Donating Funds to the National Association of Latino Arts and Culture (NALAC)

Primary beneficiaries are Latino Artists and Cultural Organizations in Los Angeles, Houston, New York, San Francisco and Chicago.


GLENDALE, Calif., July 21 /PRNewswire-HISPANIC PR WIRE/ — NESCAFE(R) CLASICO(TM) today announced its partnership with the National Association of Latino Arts and Culture (NALAC) Fund for the Arts grant program. With its NALAC grant, NESCAFE(R) CLASICO is providing support to Latino artists and cultural organizations across disciplines in five major cities across the United States.

Now in its fifth year, the NALAC Fund for the Arts has provided over 220 grants throughout the United States totaling more than $675,000.

“NESCAFE(R) CLASICO is proud to partner with NALAC,” said Elizabell Marquez, Marketing Manager on NESCAFE(R) CLASICO. “We understand the arts are at the heart of Latin culture and we are excited to help local organizations bring the vibrancy of our rich Latin heritage to their communities.”

“We at NALAC are pleased to receive NESCAFE(R) CLASICOs generous donation of support for our Fund for the Arts,” said NALAC Executive Director Maria Lopez de Leon. “With this donation, we are contributing to seven Latino art and cultural organizations recognized for their exemplary work and artistic excellence.”

NESCAFE(R) CLASICO is providing funding to the following organizations through NALAC:

Ave 50 (Los Angeles)

Galeria Studio 24 (San Francisco)

Talento Bilingue de Houston (Houston)

Pan American Music Arts Research (New York)

Puerto Rican Traveling Theater (New York)

Sones de Mexico Ensemble (Chicago)

Teatro Vista (Chicago)

For a schedule of the events, please visit .


Founded in 1989, NALAC is the only full-service national Latino arts and culture organization in the United States. It plays a vital role in fostering understanding, providing advocacy, conducting original research, creating networking opportunities and delivering administrative instruction that ensures the health and sustainability of the national Latino arts fields. NALACs core programs include the NALAC Fund for the Arts, the annual NALAC Leadership Institute, Regional Arts Training Workshops, the NALAC National Conference, El Aviso Latino arts magazine and the monthly eBoletin online newsletter. NALAC is headquartered in San Antonio, Texas. For more information, call 210-432-3982, email or visit .


NESCAFE(R) CLASICO(TM) is the leading coffee for Latinos in the U.S. It is 100% pure coffee, made from a blend of selected coffee beans, carefully roasted to capture its full flavor and aroma. NESCAFE CLASICO is a flavorful and familiar “cafecito” that Latino consumers know and love. NESCAFE CLASICO is the fastest growing brand of instant coffee with distribution nationwide in the U.S.

About Nestle USA

Named one of “The Worlds Most Admired Food Companies” in Fortune magazine for thirteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine(R) to baking traditions with Nestle(R) Toll House(R), Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. Thats what “Nestle. Good Food, Good Life” is all about. Nestle USA, with 2009 sales of $10.4 billion, is part of Nestle S.A. in Vevey, Switzerland – the worlds largest food company with a commitment to Nutrition, Health & Wellness – with 2009 sales of $99 billion. For product news and information, visit or .


NESCAFE(R) CLASICO(TM) Supports the Latino Arts by Donating Funds to the National Association of Latino Arts and Culture (NALAC)