Nestle Withdraws Nestle Farinha Lactea Cereal in the United States

Nestle Withdraws Nestle Farinha Lactea Cereal in the United States



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GLENDALE, Calif., Nov. 3 /PRNewswire-HISPANIC PR WIRE/ — Nestle is withdrawing Nestle Farinha Lactea cereal in the United States. Nestle is taking this action as we have learned that the product may contain residual traces of a pesticide not currently approved for use on wheat in the U.S. While the pesticide is approved for use in Brazil and the noted levels are well below Brazilian standards, it is not used on wheat products in the United States and therefore there is no set standard for its presence in cereal. The pesticide is permitted in the United States on grain crops other than wheat.

Nestle Farinha Lactea cereal is manufactured in Brazil by Nestle Brazil and sold primarily in Portuguese language communities in the United States. The withdrawal applies to all sizes, varieties and production codes of the product. No other Nestle products are affected.

Nestle USA is assisting with the withdrawal of this product from the U.S. market to ensure the continued quality and safety of Nestle products. Nestle has not received any illness reports or consumer complaints.

Consumers who have purchased Nestle Farinha Lactea cereal should not consume the product, and should return it to the store where they purchased it for a full refund.

We encourage consumers with questions about the withdrawal to contact Nestle Consumer Services at (800) 628-7679. Media should contact Edie Burge at Nestle USA Corporate & Brand Affairs at (818) 551-3284.

About Nestle USA

Named one of “America’s Most Admired Food Companies” in Fortune magazine for the eleventh consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine(R) to baking traditions with Nestle(R) Toll House(R), Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestle. Good Food, Good Life” is all about. Nestle USA, with 2007 sales of $8.25 billion, is part of Nestle S.A. in Vevey, Switzerland — the world’s largest food company — with sales of $90 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

SOURCE Nestle USA

Nestle Withdraws Nestle Farinha Lactea Cereal in the United States