New ‘El Tri’ Virtual Album at My Coke Rewards Brings Passion for...

New ‘El Tri’ Virtual Album at My Coke Rewards Brings Passion for Fútbol to Life for Hispanic Consumers



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Atlanta, GA–(HISPANIC PR WIRE)–October 3, 2007–Coca-Cola North America brings the passion for fútbol and the Mexican National Team (MNT) to Hispanic consumers in the U.S. through the new “2007 Mexican National Team Digital Sticker Collection,” an online album of fan collectibles.

Starting today, fútbol fans can go online at MisPremiosCoca-Cola.com (MyCokeRewards.com) to access the 2007 MNT Digital Collection, which includes digital stickers of their favorite members of El Tri, such as Oswaldo Sanchez, Francisco “Kikin” Fonseca and Rafael Marquez, along with Coach Hugo Sanchez, Jr. and more.

Over 100 digital stickers available in the online album feature MNT members in multiple styles such as “Yearbook Headshot”, “Game Action” and “Training Camp”. In addition, consumers can fill in a digital team poster, complete a mystery digital photo puzzle and view exclusive photo galleries and bios for each player.

Consumers can build digital albums for free by answering fútbol trivia correctly, listening to music, watching videos, and trading with other fans in the United States and Mexico.

Consumers also have the option of using their Mis Premios Coca-Cola (My Coke Reward) points to obtain “mystery sticker packs” containing three randomly selected digital stickers for their album collection. Once the digital collections are completed, consumers can download personal copies to show friends and family.

“The 2007 Mexican National Team Digital Collection continues to build on our efforts to connect with Hispanic consumers by sharing in their passions,” said Santiago Blanco, assistant vice president, Hispanic Marketing, Coca Cola North America. “This online experience will allow consumers to express their love for fútbol, their favorite team and players in a way that only Coca-Cola can provide.”

About My Coke Rewards

My Coke Rewards is a bilingual, on-line driven, mega-rewards program that involves multiple products from Coca-Cola North America, including Coca Cola brands as well as Sprite, Fanta, POWERade, Dasani, Minute Maid and others. The program allows consumers to choose from a pool of experiences only Coca-Cola can offer and features rewards from some of the world’s best brands.

About The Coca-Cola Company

The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola(R), recognized as the world’s most valuable brand, the Company markets four of the world’s top five nonalcoholic sparkling beverage brands, including Diet Coke(R), Fanta(R) and Sprite(R), and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at http://www.thecocacolacompany.com.

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New ‘El Tri’ Virtual Album at My Coke Rewards Brings Passion for Fútbol to Life for Hispanic Consumers