New York, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–November 4, 2004–Office Depot (NYSE:ODP), one of the world’s leading resellers of office products and services, today announced that it has teamed with OMD, Clear Channel Katz Advantage and Premiere Radio Networks to implement the company’s latest promotion aimed at small business customers — the Office Depot Trumped! In New York sweepstakes.
The national promotion, which kicks off on November 7 and runs to November 26 in more than 900 Office Depot stores across the country, offers Office Depot shoppers the opportunity to win a Donald Trump-themed first class trip to New York City.
The grand prize includes:
— Round trip airfare for two;
— Four-day/three-night accommodations at the Trump International Hotel and Tower;
— 30-minute helicopter tour of Big Apple landmarks;
— 6-hour private guided limousine tour covering Trump-themed locations; and an
— HP digital camera for capturing the memories.
50 first-prize winners will each receive a $500 Office Depot gift card, while 100 second-prize winners each receive a $50 Office Depot gift card.
“Office Depot is committed to providing our small business customers with the products and services that make them successful,” noted Tony Ueber, Vice President of Marketing Strategy and Decision Support for Office Depot. “But we also want to help them have a little fun. This sweepstakes delivers on that objective and is a perfect complement to our current sponsorship of the Trumped! with Donald Trump radio feature that airs weekdays on more than 400 stations internationally.”
According to Ueber, the sweepstakes will be supported on a national basis (each week for a three-week period) by the distribution of 30 million Office Depot inserts as well as through in-store point-of-sale counter cards at all Office Depot stores in the continental U.S.
Additionally, radio stations in 29 markets will drive listeners to visit Office Depot retail locations. Radio remotes will take place in select cities, some of which tie-in to ribbon-cutting events celebrating the opening of new Office Depot stores. (These new stores will feature Office Depot’s industry-leading M2 retail format and are part of the company’s most aggressive retail expansion program to date.)
To enter, customers can visit participating Office Depot locations. There is no purchase necessary. Entry forms are available in-store only – not online. Entry forms must be filled-out and mailed to the PO Box provided. Customers are responsible for mailing their entries to the specified address. Entry forms will not be collected at the store. One national grand prize-winner will be selected from all entries received. See store for details.
About the Relationship Between the Companies
OMD helped initiate the Office Depot/Trump relationship as well as the sponsorship of the Trumped! with Donald Trump radio program. OMD also negotiated an extension of the relationship by securing rights to air Trump copy locally as well as outside of the radio feature. The Office Depot/Trump partnership was extended to key local markets by Clear Channel radio stations.
The local marketing effort paved the way for OMD and Clear Channel companies’ Premiere Radio Networks and Katz Advantage to work with Office Depot to develop the Office Depot “Trumped! in New York Sweepstakes.
About Office Depot
With annual sales of more than $12 billion, no one sells more office supplies to more customers in more countries than Office Depot. Founded in 1986 and headquartered in Delray Beach, Fla., the company conducts business in 23 countries and employs nearly 50,000 people worldwide.
Office Depot is a leader in every distribution channel – from retail stores and contract delivery to catalogs and e-commerce. The company is the world’s number three online retailer – on track to generate $3B in sales for FY’04. In North America, Office Depot has 923 retail stores in addition to a national business-to-business delivery network supported by 22 delivery centers, more than 60 local sales offices and 13 regional call centers.
The company’s common stock is traded on the New York Stock Exchange under the symbol ODP and is included in the S&P 500 Index. Additional press information can be found at: http://mediarelations.officedepot.com.
Office Depot, Delray Beach, Fla.
Brian Levine, 561-438-2895
Kasana Banks, 212-424-6480
Pat Sloan, 212-415-2109