New York Life Insurance Launches National Financial Protection Crusade for Latino Families

New York Life Insurance Launches National Financial Protection Crusade for Latino Families

Informational workshops motivate parents to make decisions that will help their children's future


NEW YORK, Sept. 8, 2011 /PRNewswire-HISPANIC PR WIRE/ — New York Life Insurance Company launched today a series of financial protection workshops for parents in the largest Latino markets across the United States to coincide with Hispanic Heritage Month and Life Insurance Awareness Month – a month devoted each September to reminding Americans of the need to include life insurance in their financial plans as a way of protecting their loved ones.

New York Life, along with local non-profit organizations, has embarked on this educational crusade to provide much-needed education for Hispanic families about financial protection and preparedness, where parents can learn from qualified speakers how to ensure a bright future for their families. The campaign, which runs through Oct. 15, will consist of community workshops on the following topics:

• Raising Financially Responsible Children, which provides parents with tips to teach their children the basics of smart money management, from a young age;

• Funding for College, which explains how life insurance and other financial products can help families pay for their children’s education; and

• Blueprint for Financial Success, which provides suggestions on ways to build strong financial foundations at home.

Some of the cities where New York Life is hosting these seminars include Greater New York; El Paso, San Antonio, Austin, McAllen, and Corpus Christi, TX; as well as various locations throughout California; New Jersey; Washington State; and South Florida.

A study released this month by the Pew Foundation found that Hispanics have been hit the hardest by the recession when compared to other ethnic groups. According the study, the median wealth of Hispanic households fell by 66 percent from 2005 to 2009, compared to just 16 percent for whites. Because of this breach on household wealth, New York Life Insurance Company is poised to serve the financial planning needs of the growing Hispanic population through highly trained and educated financial professionals who are sensitive to the cultural nuances of the market and who are working to educate Hispanics about the many financial planning resources available in their communities.

For a list of cities, dates, times and locations, please contact Monica Contreras, Corporate Vice President of New York Life Insurance at (212) 576-8398.

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest financial strength ratings awarded to any life insurer by all four of the major credit rating agencies. Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds. Please visit New York Life’s Web site at for more information.

*Based on revenue as reported by “Fortune 500, Ranked within Industries, Insurance: Life, Health (Mutual),” Fortune magazine, May 5, 2011. See for methodology.

**New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.

The offering documents (policies, contracts) for all New York Life and its subsidiaries’ products are available only in English. In the event of a dispute, the provisions in the policies and contracts will prevail.

Los documentos (polizas, contratos) ofreciendo los productos de New York Life y sus empresas filiales estan escritos en ingles. En caso de cualquier disputa, las provisiones de las polizas y contratos prevaleceran

SMRU 455185 CV Exp. 10/14/2012

SOURCE New York Life Insurance Company

New York Life Insurance Launches National Financial Protection Crusade for Latino Families