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Los Angeles, CA–(HISPANIC PR WIRE)–October 9, 2002–Alarmed by the burgeoning number of Californians in danger of going blind due to diabetes, Lions Clubs International (LCI) is launching a comprehensive initiative for diabetic retinopathy education focused on southern California. The Southern California Lions Eye Health and Screening Initiative will launch on Lions World Sight Day, October 10.

According to the California Diabetes Control Program, almost half of diabetes patients in Los Angeles County are Latino. LCI’s diabetic retinopathy education and prevention program in the Los Angeles area will focus on the Latino population and feature educational material and free eye screenings conducted by local healthcare professionals at the Alex Esquivel Center in Montebello, Calif., beginning on October 10. Mobile screening units from throughout southern California will travel to the Los Angeles area to kick off the initiative.

The American Diabetes Association reports that 17 million Americans have diabetes, of which 5.9 million are undiagnosed. Two million diabetics reside in California – one of the highest prevalence rates in the country. By 2020, the number of diabetes patients in California is expected to double to four million.

“Every one of the two million people in the state of California battling diabetes faces a high risk of vision loss,” says Lions Clubs International President Kay Fukushima, a California resident.” According to the Braille Institute, almost 200,000 southern Californians already suffer from severe visual impairment. We are starting this program in southern California where diabetic retinopathy education is needed most. We cannot stress enough the importance of regular diabetes and eye screenings for early detection to prevent blindness.”

The initiative aims to bolster Latinos’ understanding of diabetes and diabetic retinopathy, one of the most devastating long-term complications of the disease and a leading cause of blindness in the United States. Through a $100,000 grant from Lions Clubs International Foundation (LCIF) and Eli Lilly and Company, Lions mobile screening units in southern California will be upgraded with the latest technology that will allow them to detect retinal disease. These mobile units will focus on screening high-risk populations, including Latinos.

LCI is developing new eye health education material in Spanish and English, which will be available for nationwide distribution by the end of the year. Also launching at Lions World Sight Day will be a major new public service campaign in Spanish and English that will highlight the importance of talking with a healthcare professional and getting annual eye exams. The campaign, made possible through an educational grant from Eli Lilly and Company, will provide print PSAs for Lions clubs to place in their communities throughout the US.

Recent research by the Lions Clubs International Foundation (LCIF)

shows that 60 percent of diabetes patients are not worried about major complications from diabetes, although 74 percent of people with diabetes will, in fact, develop complications such as diabetic retinopathy, one of the leading causes of blindness.

“The LCIF research tells us that 70 percent of people wish for more effective means of treating diabetes-related complications,” says Dr. Dave Hill, Los Angeles area optometrist. “Prevention begins with education and early detection of diabetes. This initiative is being launched on Lions World Sight Day in southern California where the need for education is at an all-time high.”

Lions World Sight Day

Launched globally in 1998, Lions World Sight Day has built upon LCI’s cornerstone initiative for eyesight preservation and restoration, addressing concerns such as pediatric blindness, river blindness, cataract and glaucoma in Brazil, China, and the UK. As the service organization with the largest global reach, LCIF and LCI have provided more than $100 million for nearly 300 sight-related grants, trained 14,000 healthcare workers, completed 2.3 million cataract surgeries and treated 20.5 million people for river blindness since Lions World Sight Day launched in October 1998. LCIF currently has worldwide programs in place for another 70,000 healthcare workers to receive training and for an additional 2.8 million cataract surgeries.

Free screenings will take place on Lions World Sight Day, October 10, from 4:00-8:00 p.m. at the Alex Esquivel Center, located at 115 South Taylor Avenue in Montebello, Calif.

Lions Clubs International is the world’s largest service club organization, with nearly 1.4 million members in approximately 44,600 clubs in 190 countries and geographical areas around the world. Since 1917, Lions clubs have aided the blind and visually impaired and made a strong commitment to community service and serving youth throughout the world.



Lions Clubs International

Dane La Joye




Desiree Koh




Cincinnati, OH,–(HISPANIC PR WIRE)–October 9, 2002–The Hispanic Scholarship Fund (HSF), the nation’s leading Hispanic educational organization, has partnered with P&G’s Avanzando con tu Familia community outreach program to provide scholarships to deserving Hispanic students throughout the U.S. P&G will contribute 10 cents to HSF, up to $100,000, with each purchase of select P&G products using specially marked HSF/Avanzando coupons. The promotion will run through December 31, 2002.

Participating P&G products in the Avanzando con tu Familia program include: Crest, Downy, Tide, Gain, Dawn, Pantene, Bounty, Charmin, Always, Head & Shoulders, Pampers and Secret. Special Avanzando con tu Familia coupons are being distributed in the Fall edition of Avanzando magazine, which is delivered to four million Hispanic households throughout the U.S., as well as through Brand Saver coupons distributed via newspapers.

“Our goal is to break the cycle of under-education in our community by helping make a college degree an affordable reality,” said Sara Martinez Tucker, President and CEO of HSF. “We are grateful for Procter & Gamble’s participation in helping us make our vision of doubling the rate of Hispanics earning a college degree possible through efforts such as the Avanzando program.”

P&G’s contribution will go toward expanding HSF’s regional and national scholarship services and activities, as well as to increase the organization’s efforts to reach high school and college students through campus seminars nationwide.

A study commissioned by HSF found that 97% of HSF scholars have completed a bachelor’s degree, while 43% seek graduate degrees. In addition, more than 88% of HSF scholars earn more than the national per capita median income, almost 60 percent earn at least double the Latino median income, and two-thirds are engaged in volunteer community work.

“It is no secret that education is a key determining factor in the success of Hispanics today,” said Graciela Eleta, vice president and general manager of P&G’s multicultural business development organization. “This is why P&G has expanded its existing partnership with HSF to further contribute to the success of countless young Hispanics throughout the country.”

At both the local and national levels, P&G has made education a main priority of its philanthropic activities. For 27 years, the Cincinnati-based company has sponsored various initiatives in support of the HSF, including a current scholarship fund-raising program in the Ohio, Kentucky and Indiana tri-state area.

About the Hispanic Scholarship Fund

HSF is the nation’s leading organization supporting Hispanic higher education. HSF was founded in 1975 with a vision to strengthen the country by advancing college education among Hispanic Americans, the fastest-growing segment of the U.S. population. In support of its mission to double the rate of Hispanics earning college degrees, HSF provides the Latino community more college scholarships and educational outreach support than any other organization in the country. Headquartered in San Francisco, HSF has expanded its operations in Southern and Central California, Texas, the Northeast, Southeast, Southwest and Midwest. In addition, HSF launched the Washington, D.C.-based Hispanic Scholarship Fund Institute to generate public partnerships in support of its work. During its 27-year history, HSF has awarded nearly 54,000 scholarships in excess of $89 million to Latinos from all 50 states, Puerto Rico and the U.S. Virgin Islands who have attended more than 1,300 colleges and universities.

For more information on the Hispanic Scholarship Fund, visit G

About Procter & Gamble

P&G is celebrating 165 years of providing trusted quality brands that make every day better for the world’s consumers. We market nearly 300 brands – including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Bounty®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Actonel®, Olay® and Clairol® – in more than 160 countries around the world. The P&G community consists of nearly 102,000 employees working in almost 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

For more information on P&G’s Avanzando con tu Familia program or to obtain a printed copy of the magazine, call P&G’s Consumer Relations toll-free at 1-800-692-0055.



Hispanic Scholarship Fund

Miguel Salinas



Procter & Gamble’s Avanzando Con Tu Familia

Lourdes Ribera



Fleishman-Hillard International Communications

Denise Blaya




Chicago, Illinois–(HISPANIC PR WIRE)–October 9, 2002–Increased dropouts, gaps in achievement and lower standings on state assessments – in regards to education, these are the issues that increasingly bring the Latino community to the forefront. How do we as educators, business leaders and community members work together to reduce the effects of marginalization and increase the success of all of our students?

Chicago-area educators have designed a national conference for all those interested in the success of Latino students to come together and create working Action Plans to increase achievement levels. In cooperation with the Illinois State Board of Education, members of several Chicago area school districts and Intermediate Service Centers (North Cook and West 40) present High Achievement for Latino Learners: The Tools to Make it Happen, October 24-26, 2002 at the Donald E. Stephens Convention Center (5555 North River Road, Rosemont, Illinois).

Conference Overview:

Several prominent members of the education sector and Latino community will be presenting at the conference. Introductions by Sunny Chico, Department of Education, precede the opening keynote address by Victor Villaseñor on Thursday evening. Specific strategies and recognized, successful programs presented by leading national and local educators follow on Friday, with facilitated sessions on Saturday to design individual Action Plans.

Conference Presentations and Introductions by the following:

— Sunny Chico, Envoy and spokesperson for the Secretary of Education in the US Department of Education’s Region V (IL, IN, MI, MN, OH, WI)

— Armando Almendarez, Deputy Chief Education Officer of Chicago Public Schools

— Victor Villaseñor, best-selling author

— Manuel Isquierdo, Illinois Principal and state director of the League of United Latin American Citizens, Illinois (L.U.L.A.C.)

— Caroline Sanchez-Crozier, Education Chair for the League of United Latin American Citizens, Illinois (L.U.L.A.C.)

— Margarita Calderón, Faculty/Research Scientist at the Center for Research on Education of Students Placed At Risk at Johns Hopkins University

— Rosita López-Marcano, Professor in the Department of Leadership and Educational Administration and School Business Management at Northern Illinois University

— Manny Sanchez, Chairman of the Northern Illinois University Board of Trustees

Call TW Branun at 1-800-531-0082 or visit for more information or to register. Registrations as a team of community and education member are encouraged; however individual registrations will also be of great benefit. Please call TW Branun for pricing information.



Holly Mayo

TW Branun & Associates

604-465-8499 (phone)

604-465-2325 (fax)



SANTA ANA, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–Oct. 9, 2002–Washington Mutual Home Loans, Inc. and co-defendants, California Reconveyance Company and Greg Metcalf, were stopped today by Judge James P. Gray from taking further steps to foreclose on the sale of Clara C. and Francisco M. Alonso’s home in Yorba Linda, CA. Judge Gray ordered a continuation of the Temporary Restraining Order issued on September 30, 2002, and ordered the parties to return to court on Tuesday, October 22, 2002 at 1:30 PM for a preliminary injunction hearing in the matter, Clara C. Alonso and Francisco M. Alonso vs. Washington Mutual Home Loans, Inc., et. al., Case No. 02CC15162. In the interim, Judge Gray suggested that the parties meet to work out a fair and reasonable solution on all fronts.

“We are grateful to the Court,” said Clara C. Alonso, “and are truly relieved that we will be able to keep our home. My family has suffered greatly with the imminent fear that we would be homeless. Tonight, we will all be able to sleep easier.”

“It is a sad day when a simple mistake must be rectified by our judicial system,” said Francisco M. Alonso. “Had Washington Mutual owned up to their error, we would not be here today. I am truly appreciative of the Court’s wisdom in recognizing the responsibility of Washington Mutual in creating this problem.”

“In terms of equity and morality,” said Browne Greene, who represents the Plaintiffs along with Gregory B. Gershuni, “the Court did not allow the Goliath defendant, Washington Mutual, to take advantage of my clients. We are confident that at the next hearing, this entire matter will be resolved and that the Alonsos can get on with their lives without the stress or fear of losing their family home.”

Per the Judge’s order, the Alonsos will immediately pay Washington Mutual their mortgage payments in the amount of $3,994.89 each for August and September. Washington Mutual is temporarily stopped from doing anything further to dispossess the Alonsos from their home. The Court strongly suggested that Washington Mutual take steps to work out a resolution of Greg Metcalf’s competing claim for the Alonso’s home.

Clara and Francisco Alonso filed a complaint on September 30, 2002, to set aside the foreclosure sale and cancel the trustee’s deed upon sale filed against them by Washington Mutual Home Loans, Inc. In 1993, they purchased their Yorba Linda home for $377,500 by paying a $62,000 down payment and securing a loan for the rest from Washington Mutual.

In late 2002, the Alonsos experienced a number of unforseen difficulties and fell behind in their loan payments. They received a default notice, but in July 2002 entered into a repayment agreement with the bank by which they would make monthly payments in the amount of $3,994.89, beginning in August 2002. On August 30, 2002, Mrs. Alonso went in person to Washington Mutual to make the first payment, but did not have a copy of the repayment agreement with her. She asked a teller to look up her home loan account and was told that the amount due was $3,943.33. Relying on that information, she wrote a check for that amount.

On September 10th, the Alonsos received a letter from Washington Mutual, returning their check and informing them that, as partial payments were not acceptable, the loan was immediately in foreclosure. Their efforts to pay the remaining $51.56 fell through as they were never able to connect with the bank’s designated officer, even though repeated attempts were made. Washington Mutual informed Plaintiffs that if they did not enter into a modification of their repayment plan, they would foreclose on the house on September 24, 2002. To their complete shock, the Alonsos learned that their home sold at foreclosure on September 20, 2002.

Francisco Alonso, age 39, has worked full-time for the past 12 years as a carpenter with the Los Angeles Sheriff’s Department. Clara Alonso, age 35, has worked full-time for the past 4 1/2 as a vice president in the human resources department of Gourmet Award Foods in the City of Commerce.

Plaintiffs’ Counsel: Browne Greene is with the Santa Monica, CA firm of Greene, Broillet, Panish & Wheeler, LLP (; tel: 310/576-1200. Gregory B. Gershuni is with the Los Angeles, CA firm of Gershuni & Imrich, LLP; tel: 310/474-6300.

Defense Counsel: Amy L. Morse, General Counsel for Washington Mutual; tel: 818/775-7850 and; Eric D. Houser with the Irvine, CA firm of Houser & Allison; tel: 949/679-1111. Stuart W. Knight with his own Tustin, CA firm; tel: 714/730-4808 represents Greg Metcalf.

–30–WAM/la* AMP/la


Greene, Broillet, Panish & Wheeler, LLP

Kathy Pinckert, 310/562-0691



Milwaukee, WI–(HISPANIC PR WIRE)–Oct. 8, 2002–Miller Brewing Company has signed Latina television host and actress, Sofia Vergara to star in a Miller Lite commercial as part of the company’s fall advertising campaign. The spot launched nationally October 1 on Spanish-language television networks.

“Miller Brewing Company is thrilled to be working with Sofia Vergara. Her image is a welcomed addition to our popular ‘Storytellers’ Hispanic advertising campaign,” said Eduardo Casas, senior brand manager – Multicultural Marketing, Miller Brewing Company. “The campaign presents some very engaging situations where consumers share their personal experiences as part of their ‘Miller Time” with friends. The ads leverage Sofía’s stylish image to represent the evolving personality of Miller Lite, as well as the company’s continuing commitment to the Hispanic community.”

As part of Miller Brewing Company’s Hispanic outreach, Sofia will be featured in a television commercial, as well as in a nationally distributed point-of-sale display, which offers consumers a take-one poster of Sofia. Additionally, Vergara will make several appearances in key Hispanic markets on behalf of Miller Lite.

“This is a wonderful opportunity to interact with the Hispanic community,” said Sofía Vergara. “Miller Brewing Company appreciates the role Hispanics play in society today, which makes our partnership a perfect match.”

The 30-second spot, created by Latin Works based in Austin, Texas, runs nationally on Univision and Telemundo.

Commercial Description

The spot begins with a group of friends in a bar gawking at the front page of a tabloid newspaper containing a sexually incriminating photo of one of the men and televison host/actress Sofia Vergara. What follows is a series of explanations from the male character explaining what actually took place. The scene switches and focuses on Sofia Vergara in a crowded nightclub bumping into him and accidentally spilling her beer on his shirt. Sofia insists on helping him wash the stain and removes his shirt in a private room while a sneaky photographer outside the window snaps away. His friends tease him and have a laugh over Miller Lite. The final slate on the spot reads “Es Miller Time,”or “It’s Miller Time.”

About Sofia Vergara

Sofia Margarita Vergara was born July 10, 1972 in Baranquilla, Colombia. In 1995 U.S. Hispanics began to love Sofia as the vivacious host of “Fuera de Serie” (Out of this World) on Univision. In this show, Sofia took viewers on globetrotting adventures in over 120 countries from the Vatican and the Amazon to the pyramids of Egypt. Her rapport with the audience made “Fuera de Serie” an instant hit and the same network invited her to host her own top rated prime time one-hour weekly show. That same year her stunning and humorous presentation in the American Comedy Awards on the FOX Network created a frenzy that ended up with her first Hollywood role. After a brief audition, Sofia landed the role of Nina in the Disney comedy film ” Big Trouble,” starring Renee Russo and Tim Allen. Sofia will soon star in 20th Century Fox’s comedy “Chasing Papi” to be released May 2003. Sofia has graced over 50 covers of international magazines and has hosted several top Hispanic events watched by more than 100 million viewers. In 1999, Nobel Peace Winner Rigoberto Menchu awarded Sofia with the Hispanic woman of the year, commending her leadership representing the qualities Latina women have to offer the world.

About Miller Brewing Company

Milwaukee-based Miller Brewing Company is a wholly owned subsidiary of SABMiller plc. Principal beer brands include Miller Lite, Miller Genuine Draft, and Miller High Life. The company imports Foster’s; produces SKYY Blue, Sauza Diablo, Stolichnaya Citrona and Jack Daniel’s Original Hard Cola flavored malt beverages; and has primary products ICEHOUSE and Red Dog from the Plank Road Brewery, a small division of Miller. Specialty regional brands include Leinenkugel’s and Henry Weinhard’s. The company brews Sharp’s, a non-alcohol brew, and has malt liquor brands including Olde English 800 and Mickey’s Malt Liquor. More information is available at and

****NOTE TO EDITOR: B-roll and photos available upon request

B-roll package includes:


Sofia Vergara

Jesica Duarte, Miller Brewing Company

Behind-scenes-footage of the filming of the commercial

30 second commercial spot




Jennifer Diaz, PH: 312-596-3619


Karina Diehl, PH: 305-347-4375


Miller Brewing Company

Ron Acosta, Public Relations Manager

PH: 414-931-6798



LOS ANGELES, CA–(HISPANIC PR WIRE)–OCTOBER 8, 2002–Univision Communications Inc. (NYSE: UVN), the nation’s leading Spanish-language media company, today announced that according to Nielsen Media Research, the growth of the 2003 Universe Estimates (U.E.) was driven largely by U.S. Hispanics, who accounted for 84% of growth in the Total U.S. Adult 18-34 and Adult 18-49 demographics, Hispanic populations that grew by 40% and 24%, respectively, compared to 2001. Hispanics now account for 18% of the U.S. Adult 18-34 television population and 15% of the U.S. Adult 18-49 television population. Nielsen’s 2003 Universe Estimates of television households are the first estimates to utilize detailed age population information from the 2000 Census.

“The explosive growth of the U.S. Hispanic community — which is currently growing at six times the rate of the general population — continues to fuel the country’s overall population growth,” said Ray Rodriguez, President and Chief Operating Officer, Univision Television Networks. “Nielsen’s new Universe Estimates reflect that Hispanics are younger than the general population and comprise large portions of major television audiences. Hispanics’ increased representation in the Adults 18-34 and 18-49 demographics, coupled with the increased fragmentation of the general population’s television viewing habits, underscores the need to address the distinct entertainment preferences and tastes of the burgeoning Hispanic community.”

According to Nielsen’s 2003 Universe Estimates of television households:

One out of every six persons 18-34, one out of every seven Adults 18-49 one out of every five children in the United States is Hispanic.

The U.S. Hispanic population continues to be significantly younger than the non-Hispanic population, with 65% of U.S. Hispanics under the age of 35 compared to 45% of the non-Hispanic population under the age of 35.

Hispanics reside or live in larger households, averaging 3.6 members per household, while non-Hispanics average 2.4 members per household.

Univision Communications Inc. (NYSE: UVN) is the premier Spanish-language media company in the United States. Its operations include: Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic households; TeleFutura Network, the new 24-hour general-interest Spanish-language broadcast television network reaching 73% of U.S. Hispanic Households; Univision Television Group, which owns and operates 22 television stations; TeleFutura Television Group which owns and operates 28 television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Music Group, which includes the Univision Music label, Fonovisa Records label, Rudy Perez Enterprises label and a 50% interest in Mexican based Disa Records label as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Internet company in the U.S. Hispanic market reaching 80% of the nation’s Spanish-speaking online audience at Univision Communications is headquartered in Los Angeles, with network operations in Miami and television stations and sales offices in major cities throughout the United States.



Citigate Sard Verbinnen

Stephanie Pillersdorf/Stephanie Sorrentino/Kristin Celauro




SANTA ANA, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–Oct. 8, 2002–Browne Greene with the law firm of Greene, Broillet, Panish & Wheeler, LLP has joined as co-counsel with Gregory B. Gershuni to represent Clara C. Alonso and Francisco M. Alonso in their suit against Washington Mutual Home Loans, Inc. to bar recordation of a trustee’s deed of sale and to order cancellation of the foreclosure sale proceedings of their Yorba Linda, CA home. The Alonsos and their attorneys will hold a press conference prior to a preliminary injunction hearing in the case on Tuesday, October 8, 2002 at 1:00 PM in front of the Orange County Superior Court, 700 Civic Center Drive West, Santa Ana, CA. The Hon. James P. Gray will preside over the matter, Clara C. Alonso and Francisco M. Alonso vs. Washington Mutual Home Loans, Inc., et. al., Case No. 02CC15162. Washington Mutual, California Reconveyance Company and Greg Metcalf are also named as defendants.

Clara and Francisco Alonso filed a complaint on September 30, 2002, to set aside the foreclosure sale and cancel the trustee’s deed upon sale filed against them by Washington Mutual Home Loans, Inc. (Washington Mutual). In 1993, they purchased their Yorba Linda home for $377,500 by paying a $62,000 down payment and securing a loan for the rest from Washington Mutual. In late 2002, the Alonsos experienced a number of unforeseen personal and financial setbacks and fell behind in their loan payments. They received a default notice, but in July 2002 entered into a repayment agreement with the bank, which required that they make a monthly payment, due the 30th day of each month, in the amount of $3,994.89, beginning in August 2002.

On August 30, 2002, Mrs. Alonso went in person to Washington Mutual to make the first payment, but did not have a copy of the repayment agreement with her. She asked a teller to look up her home loan account and was told that the amount due was $3,943.33. Relying on that information, she wrote a check for that amount. On September 10th, the Alonsos received a letter from Washington Mutual, returning their check and informing them that, as partial payments were not acceptable, the loan was immediately in foreclosure.

“We did everything humanly possible to rectify Washington Mutual’s mistake,” said Clara Alonso, “and to simply pay the remaining $51.56. I contacted the bank’s designated officer repeatedly, but was never able to connect with him. My sense of urgency was growing, especially as they had told us that if we didn’t enter into a modification of our repayment plan, they would foreclose on our house on September 24, 2002. To our complete shock, we learned that our home was sold at foreclosure on September 20, 2002.”

“Washington Mutual made no real effort at all to deal fairly with us or in good faith to resolve their error caused by their own employee,” said Francisco Alonso. “To add insult to injury, they sold our home to a bidder for $190,000 below its current fair market value of $650,000. Our only recourse is to prevail upon the Court to compel the bank to reinstate our loan. This entire situation has been devastating to me, my wife and my two daughters.”

“Washington Mutual acted in utter disregard of its own policies and public persona in failing to give our clients an opportunity to cure the bank’s own mistake,” said Browne Greene. “The Alonsos are decent, hard-working people who have poured their hearts and souls into creating a safe nest for their family. To have their sense of security ripped away from them is clearly wrong, and we are confident that the Court will do what is necessary to right this injustice.”

Francisco Alonso, age 39, has worked full-time for the past 12 years as a carpenter with the Los Angeles Sheriff’s Department. Clara Alonso, age 35, has worked full-time for the past 4 1/2 as a vice president in the human resources department of Gourmet Award Foods in the City of Commerce.

Plaintiffs’ Counsel: Browne Greene is with the Santa Monica, CA firm of Greene, Broillet, Panish & Wheeler, LLP (; tel: 310 576.1200. Gregory B. Gershuni is with the Los Angeles, CA firm of Gershuni & Imrich, LLP; tel: 310 474 6300.

Defense Counsel: Amy L. Morse, General Counsel for Washington Mutual; tel: 818 775 7850; and Eric D. Houser with the Irvine, CA firm of Houser & Allison; tel: 949 679.1111. Stuart W. Knight with his own Tustin, CA firm; tel: 714 730.4808 represents Greg Metcalf.

–30–MRA/la* HB/la


Greene, Broillet, Panish & Wheeler, LLP

Kathy Pinckert, 310/562-0691 (Media)



BENTONVILLE, AR–(HISPANIC PR WIRE)–Oct. 8, 2002–In recognition of its consistent support and best practices in the area of diversity, Wal-Mart Stores, Inc., will be recognized with the “2002 Corporate Partner of the Year” award by the Hispanic National Bar Association (HNBA) at the group’s annual convention in Atlanta, October 16-19.

“As evidenced by the company’s continued support of our programs, we need to communicate that Wal-Mart Stores, Inc. is a leader in community involvement and diversity initiatives … we are pleased to recognize Wal-Mart with this deserving Corporate Partner of the Year award,” said Angel Gómez, HNBA national president.

“At Wal-Mart and SAM’S CLUB we recognize the importance of diversity and its direct impact on our business,” said Thomas Hyde, Wal-Mart’s executive vice president, legal and corporate affairs. “On behalf of all of our associates we greatly appreciate this recognition.”

As a repeat sponsor Wal-Mart continues to support the HNBA’s mission of advancing the interests of Hispanics within the legal profession and ensuring their full and equal access to the nation’s legal system. Wal-Mart’s contribution will support the organization’s professional and education programs.

The HNBA is a national non-profit association of more than 25,000 Hispanic-American attorneys, judges, law professors, legal professionals and law students in the United States. The organization’s primary objectives are to increase the number of Hispanics in the legal profession and to address issues of concern to the Hispanic community. Since 1975 the HNBA has hosted programs offering professional and educational development and access to professional advancement opportunities.

Last year Wal-Mart and SAM’S CLUB associates raised and contributed more than $196 million to support local communities and non-profit organizations. Wal-Mart Stores, Inc. is the proud recipient of the 2002 Ron Brown Presidential Award, the highest award in the nation recognizing employee and community corporate leadership. FORTUNE magazine has named Wal-Mart the third “most admired” company in America and one of the 100 best companies to work for in the United States. Wal-Mart Stores, Inc. is the nation’s largest private employer of Hispanics. More information about Wal-Mart can be located on-line at and The SAM’S CLUB Web site can be accessed at And more information about Wal-Mart’s Good Works community involvement programs is available online at



José R. Gómez




Riverside, CA–(HISPANIC PR WIRE)–October 8, 2002–According to the Census Bureau, 23 percent of Hispanics earn an average of $35,000 a year, while owing approximately 7.2 creditors –equaling a recipe for a debt disaster. Springboard, a national non-profit consumer credit management organization dedicated to teaching fiscal literacy announces the first platform of a debt management education program during Hispanic Heritage month.

“For many of these individuals, education is especially important because they deal with not only a language barriers, but also unfamiliar systems and practices,” said Lilia Mojica, Springboard’s National Director of Hispanic Programs.

Acknowledging the lack of debt management education in the Hispanic community, Springboard announces the first platform entitled “Smart Credit Card Thinking.” The program aims to educate and empower Hispanics to take control of their financial futures. Springboard offers a series of brochures that address credit habits and have developed five simple-straightforward steps that will help avoid credit card pitfalls including:

1. – Do not charge more than you can afford.

2. – Do not borrow from other credit cards to pay another.

3. – Always pay more than your minimum balance.

4. – Avoid late credit card fees by paying your bills on time.

5. – Reward yourself if you have not exceeded your credit expenditures for the month.

“People need to know that they can not learn how to manage their finances through trial and error and that education is key,” said President Dianne Wilkman. “By simply following these five simple steps, one can certainly start off on the right foot financially.”

In addition to the “Smart Credit Card Thinking,” Springboard will also announce three additional platforms including “Saving and Spending Habits,” “Investing,” and “How Not to be a Victim of Identity Theft.” The Springboard materials will be available directly to consumers online at calling 1-800-WISEPLAN or by sending a self-addressed, stamped envelope to: Springboard, 6370 Magnolia Ave., 2nd Floor, Riverside, CA 92506.

About Springboard

Springboard, a non profit consumer credit management source and member of the National Foundation for Credit Counseling, offers assistance with money management and budgeting through confidential counseling, debt management and education programs for financially troubled consumers. Springboard is accredited by the Council on Accreditation of Services for Families and Children, with more than 35 Southern California counseling locations offering face-to-face, online and nationwide phone counseling services. For more information on Springboard, call 1-800 WISEPLAN (800-947-3752) or visit their Web site at




Dianne Wilkman



ATLANTA, GA–(HISPANIC PR WIRE)–Oct. 8, 2002–Though the summer season has come to a close, travel expert Rudy Maxa says savvy travelers can still snap up deals on both exotic and local destinations to make the most of their vacation dollars. According to the Arby’s(R) Refreshing Getaways Survey, more than half of all Americans (51 percent) are most likely to travel in the summer. But Maxa, the “Savvy Travelerä” on public radio’s evening business show, “Marketplace,” thinks fall trips can offer better deals and more flexibility.

“Fall is a great time to take advantage of travel deals – not only are lower prices available, but popular destinations tend to be less crowded and easier to access after the summer rush is over,” said Maxa. “No matter what your destination of preference, with a little advance planning and some creative research, chances are you can have a fun, relaxing and affordable vacation.”

Rules of the Road

The Arby’s Refreshing Getaways Survey also found that more than one-third (34 percent) of Americans view cost as the biggest barrier to traveling. According to Maxa, the most important things to remember when looking for an affordable vacation this fall are:

Timing is everything – Plan your trip far ahead to take advantage of advance purchase airline fares, or take off on the spur of the moment and take advantage of last-minute deals from airline Web sites or cruise ships that discount unfilled cabins.

Don’t forget to do your homework – If time is limited, do a little research. Web sites now cover almost any destination. For example, you can research precise driving directions for “fall foliage” on Web sites operated by state tourism officials. Most also will offer daily updates on leaf conditions.

Keep your eyes peeled for deals – Until mid-December, the Caribbean is on sale. Book a resort for the first two weeks of December, for example, and you’ll pay as much as 40 to 50 percent less than travelers between the last two weeks of December and mid-April will pay.

Some things are free – For those who don’t think it’s a good deal unless it’s free, there are still options for great fall travel. Participating Arby’s restaurants are giving away 30 free Carnival cruise vacations during the month of October as part of the Arby’s Refreshing Getaways Promotion. Arby’s customers who purchase a 32-ounce beverage or a giant-sized combo meal will receive a special cup with prizes including free movie rentals and Arby’s food offers on every “peel-and-reveal” game piece. Thirty lucky winners in the Arby’s Refreshing Getaways Promotion will receive the grand prize – an all-inclusive Carnival cruise vacation for two, including airfare and a four-day cruise to a variety of destination choices. The Arby’s Refreshing Getaways Promotion runs through October, while supplies last.

There’s No Place Like Home

Half of those surveyed (50 percent) in the Arby’s Refreshing Getaways Survey said that taking time away from work and other obligations make it too difficult to travel, but they can still enjoy everyday getaways. Nearly one-third of Americans (29 percent) relax after a hectic day by watching TV or a movie, while another 14 percent dine out or order in to help unwind.

“It seems everybody deserves a refreshing getaway, whether it’s enjoying a cruise vacation, watching a rented video or taking a night off from cooking,” said John Schaufelberger, Senior Vice President of Marketing for Arby’s. “We’re excited to be able to offer exotic and everyday escapes to our loyal customers through the Arby’s Refreshing Getaways promotion.”

About Arby’s

Arby’s, Inc., is a subsidiary of the Triarc Companies, Inc., that services more than 3,300 single- and dual-branded restaurants worldwide, including Arby’s, T.J. CinnamonsÒ and Pasta ConnectionÒ brands. Arby’s, known for its signature roast beef sandwich, introduced deli-style Market Fresh TM sandwiches in May 2001 and has continued to develop new sandwiches for the line. There are currently five Market Fresh sandwiches available: Roast Beef & Swiss, Roast Turkey & Swiss, Roast Ham & Swiss, Roast Chicken Caesar and Roast Turkey Ranch & Bacon. The Arby’s Refreshing Getaways Promotion celebrates the success of the Market Fresh sandwiches, which offer a “refreshing getaway” from fried and greasy burgers.

About Carnival

Celebrating “30 Years of Fun” in 2002, Carnival is the largest and most popular cruise line in the world with 17 “Fun Ships” operating voyages ranging from three to 16 days in length to the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, the Panama Canal, New England, Canada and Bermuda. The line currently has five new ships with an estimated value of $2.3 billion scheduled for delivery between now and 2005.

About the Survey

The Arby’s Refreshing Getaways Survey was commissioned in September 2002 to determine American’s preferences on relaxing, refreshing getaways. The Survey, conducted by Market Facts, polled a representative sample of 1,000 people aged 18 and older and has a margin of error of plus or minus 3.1 percent.



RTM Restaurant Group

Susan Masten

(404) 705-1328


Weber Shandwick

Steve Mann

(952) 346-6323



NEW YORK–(HISPANIC PR WIRE – BUSINESS WIRE)–Oct. 7, 2002–Top Brand Decision-Makers and Leading Authorities on the U.S. Latino Market Discuss Radio’s Key Role in Multi-Cultural Marketing

Interep (NASDAQ: IREP) and Spanish Broadcasting System (NASDAQ:SBSA) hosted the 1st “Power of Hispanic Radio” symposium today at the Grand Hyatt Hotel in New York City.

Over 200 advertisers, media decision-makers and ethnic marketers attended the event, which focused on the U.S. Hispanic marketplace, and Hispanic Radio’s powerful role in marketing to the Latino community. The symposium kicked off Hispanic Heritage Month with a mix of speakers, panel discussions, and Latin musical entertainment.

Speaking on the success of the event, Peter Doyle, President, Interep Independent said, “The interest and support from the advertising community surrounding this event has been tremendous. Obviously, there is a growing interest, and rightly so, in learning more about marketing to the burgeoning Hispanic community.”

“Co-sponsoring this “Power Event” is part of our ongoing efforts to showcase Hispanic Radio’s unsurpassed ability to influence the lucrative, $580 billion U.S. Hispanic market,” added Raul Alarcon, President and CEO of Spanish Broadcasting System. “I can not think of a better way to share and celebrate the culture, music and growing marketing power of the nation’s 35 million-plus Hispanic consumers with the ad community.”

Themes of the conference included the tremendous consumer power of the U.S. Hispanic marketplace, diversity with the Latino population, their escalating influence on all aspects of our culture, and the growth potential to companies who actively reach out to this community.

Isabel Valdes, author of the book Marketing to American Latinos: A Guide to the In-Culture Approach, was keynote speaker for the event. Ms. Valdes is a pioneer in the field of multi-cultural marketing, and founder of the in-culture movement. Ms. Valdes opened her remarks by thanking Interep, SBS, and the radio industry for being the first medium to host this type of event for the advertising community.

During her keynote address, Ms. Valdes stressed that marketing to the Latino community is no longer a public relations gesture for corporations, but rather the key to their future market growth. She also spoke extensively on the diversity that exists within the U.S. Latin community, and the challenges this poses for Hispanic marketers. Differences include country of origin, degree of acculturation, English-language proficiency, and foreign-born versus 2nd and 3rd generation U.S. Latinos. She stated that understanding the cultural nuances within the market is key to successful product branding.

She also discussed the “New Latin Culture” emerging within the influential U.S. Latino youth-market. The “J-Lo” generation of Hispanic consumers is extremely proud of its Latin heritage, generally bilingual, and integrates aspects of both cultures into daily life. Ms. Valdes added, “Sometimes radio is the only way to reach these young people with ‘laser precision.’ ”

The first panel of the day, entitled “Everything You Ever Wanted to Know about Hispanic Demographics,” discussed the many research and segmentation tools now available to Hispanic marketers. Panelists included Peter Roslow/ Roslow Research, Laura Ivey/ Arbitron Research, Adam Lindemann/ Mega Communications and Cesar Melgoza/ Geoscape.

The panel, “The Marriage of Strategy and Creativity,” addressed the important synergy between culturally relevant creative, and effective media placement in Hispanic-targeted marketing. From the account management perspective, Sam Pagan/Lumina Americas spoke about the importance of creating an emotional connection between a brand and the Latino community. He spoke specifically about his agency’s work for Bustelo coffee, which primarily uses radio to create a “buzz” among their target audience. Fellow panelist Ken Deutsch, Media Director for Grupo Gallegos, discussed how general market and Hispanic agencies must work together as marketing partners, and encouraged Hispanic agencies not to accept an secondary position in generating ideas and strategies for the client. Paco Olavarrieta/ The Vidal Partnership, winner of Ad Age’s Hispanic “Best of Show” award for the Heineken radio campaign “Traducciones,” demonstrated that when well-executed, radio can be as powerful as any other medium.

Bill Tanner/SBS, VP Programming, and Pio Ferro/SBS, National Program Coordinator, emphasized that “Spanish” is not one format, but actually many format genres programming in the Spanish-language. As programming executives for SBS, Peter and Bill outlined the diverse format variety that exists in Hispanic Radio today.

Peter Bellas and Bill Kay from All Access Entertainment Events spoke on the ability of event marketing to connect with Hispanics within their own communities, and to provide advertisers with interactive opportunities, including sampling, trial and product demonstrations.

In the closing session, Eva A. May/ Espanol Marketing & Communications discussed her company’s highly successful national roll-out for Franklin Electronic Publisher’s Spanish-English Dictionary – a campaign using exclusively radio. Also participating in the session were Frank Guerra, CEO, and Cesar Martinez, Creative Director, for Guerra, DeBerry, Coody/ GDC Latino. They discussed their success in using radio to reach Hispanic consumers in political advertising, including the campaigns of President George W. Bush, Governor Jeb Bush in Florida, and Governor Rick Perry in Texas.

Following the speakers and panel discussions, guests were entertained by Latin international recording artist, Elvis Crespo.

A webcast of the Power of Hispanic Radio symposium will be available on Monday, October 7th, 2002. To view this webcast, or to receive more information on Hispanic consumers, please visit Interep’s website at, or at

About Spanish Broadcasting System

Spanish Broadcasting System, Inc. is the largest Hispanic-controlled radio broadcasting company in the United States. SBS currently owns 24 stations in eight of the top-ten U.S. Hispanic markets including New York, Los Angeles, Miami, Chicago, San Francisco, Dallas, San Antonio and Puerto Rico. SBS programs an additional FM radio station under a time brokerage agreement. Upon completion of the previously announced acquisition, the Company will own a total of 25 stations in these markets. The Company also operates, a bilingual Spanish-English Internet Web site providing content related to Latin music, entertainment, news and culture.

About Interep:

Interep is the nation’s largest independent advertising sales and marketing company specializing in radio, the Internet and complementary media, with offices in 17 cities. Interep is the parent company of ABC Radio Sales, Allied Radio Partners, Cumulus Radio Sales, D&R Radio, Infinity Radio Sales, McGavren Guild Radio, MG/Susquehanna, SBS/Interep, as well as Interep Interactive, the company’s interactive representation and web publishing division specializing in the sales and marketing of on-line advertising, including streaming media. Interep Interactive includes Cybereps, Winstar Interactive and Perfect Circle Media. In addition, Interep provides a variety of support services, including: consumer and media research, sales and management training, promotional programs and unwired radio “networks.” Clients also benefit from Interep’s new business development team, the Interep Marketing Group. For more information, visit the company’s website at

Note: A Photo is available at URL:




Interep, New York

Jane Sperrazza, 212/916-0524



Miami, FL–(HISPANIC PR WIRE)–October 7, 2002–mun2 television, the best cable television alternative for young U.S. Latinos, will air a one-hour musical special on October 13 at 7pm et/pt. Produced by CIE for Bromley Communications, the promotional agency representing Burger King Corporation, “We sing en Español…and English too” features a compilation of original interviews and archival footage of both renowned and up-and-coming artists who have contributed to the growth and recognition of Latin music.

From Tito Puente, Celia Cruz and Gloria Estefan to Shakira, Paulina Rubio and Juanes, the special will demonstrate the strong influence that Latin Music has had all over the world. The program will be hosted by Latin Grammy Award winner Jorge Moreno and Nicole, two young artists who represent the passion and the will to maintain this tradition alive.

“Now more than ever, the U.S. is recognizing the incredible talent in Latin music,” said Yolanda Foster, VP of Programming for mun2 television. “Cross over Latin artists continue to make inroads, and have become role models for our young viewers. It’s a pleasure to provide them with a program that pays tribute to legendary artists and honor our young up-and-coming talent.”

While mun2 will air the bilingual version, Telemundo will air the special in Spanish titled “Cantamos en Español y en Ingles También,” on Saturday, October 12 at 3pm et/pt.

mun2 televisión is the new cable alternative for young U.S. Latinos. Its fresh, new and authentic programming line-up reaches more than 5.2 million total households. The network is part of Telemundo Cable, which also owns the news and entertainment channel Telemundo Internacional. Telemundo Cable is a division of Telemundo Communications Group, Inc, which is operated by NBC.



Santa Cruz Communications

Claudia Santa Cruz




Los Angeles, CA–(HISPANIC PR WIRE)–October 7, 2002–According to WebTrends reports, is the leading Spanish-language cyber-magazine in the United States dedicated to providing exclusive and 100% original entertainment driven content to US Hispanics.

Millions of pages are read at With over 1.5 million visitors and 9.7 million page views, has 90% of its readers in the US Hispanic Market. The magazine is thriving with a steadfast increase in users that visit its pages, and its name is already highly recognized on the Internet, both domestically and internationally. is headquartered in Los Angeles, CA. It is the only cyber magazine in Spanish based in the United States that provides 100% original content featuring international celebrities, music, royalty, movies, art and fashion.

There are over 13.7 million Hispanic users in the United States. According to Forrester Research, US Hispanic users are projected to have the highest rate of growth for the next five years. Spanish-language TV networks such as Univisión and Telemundo feature and highlight Latin artists and soap-opera stars in their entertainment shows. does not use this formula, but rather has created one of its own, because it covers international celebrities as well as US and Latin stars from all over the world.

Yahoo! en español selected because it provides quality entertainment content that is unique, relevant and compelling for our audience,” said Fernando Battaglia, entertainment producer for Yahoo! en español. is popular among our users with its mix of fresh and pertinent entertainment news, updated daily.

“ was created to meet the demands and needs of a sophisticated and smart consumer that wants to read the latest stories on the Internet, in Spanish, about what goes on with top US and worldwide Latino entertainers and celebrities,” explains President and Founder Rosita Perú. “ is “Entertainment Tonight” meets “ and “Hola” magazine, and we believe that the audience appreciates our formula.” According to her, ” It is important to stand apart from your competitors and create something different. That’s why the stories at are 100% original, created solely for us, and written with a unique format, providing the cyber-magazine with an original style that is fun and one-of-a-kind. “We’ve been working with for over a year, and it has been an extremely positive experience,” said Shelly Riera, Marketing, CNN en Español.

Rosita Perú, who founded in June, 2000, is widely recognized as a pioneer of U.S. Spanish-language television. She has been the creator of groundbreaking shows for Hispanics in the United States since 1981, year in which she joined Univisión -then known as SIN (Spanish International Network). She became the first woman to be Executive Vice President in the history of the network, and during twelve years she successfully spear-headed all its network programming and production, which made Univisión the leading Spanish-language network in the United States. In addition, Ms. Perú was responsible for international programming sales and effectively established Univisión as a major supplier for Latin American and Spanish television worldwide.



Anita Albán

O: 310-966-1266

C: 310-350-4909




WASHINGTON, D.C–(HISPANIC PR WIRE)–October 7, 2002–U.S. Surgeon General Richard Carmona, MD, MPH, today joined NFID, NCAI and leading infectious disease experts to urge the elderly and chronically ill to be vaccinated against influenza and pneumococcal disease to help prevent needless hospitalization and death.

“We are encouraging Americans to get vaccinated against influenza beginning this month, especially those at high risk, who include people aged 65 and older, people 6 months to 64 years of age with chronic medical conditions, and health care workers,” said U.S. Surgeon General Carmona. “In addition, the elderly and chronically ill should seek pneumococcal vaccination if they have not been previously immunized for this disease.”

The surgeon general also stressed persons 50 to 64 years of age and all other healthy persons should seek influenza vaccination starting in November and into December, urging them “to stop by their doctor’s office to be immunized.”

Joining the surgeon general at the press conference, sponsored by NFID and NCAI, were representatives from the U.S. Centers for Disease Control and Prevention (CDC), American Academy of Pediatrics (AAP), Vanderbilt University Medical Center, and Centers for Medicare and Medicaid Services (CMS). Influenza and pneumococcal disease combined cause more than 26,000 deaths nationwide and over 280,000 hospitalizations annually.

CDC estimates 20,000 people will die and approximately 114,000 will be hospitalized from influenza-related complications each year. Influenza vaccine is associated with reducing hospitalization by 30 to 70 percent in free-living persons over age 65. Among nursing home residents, vaccine can reduce the risk of hospitalization by about 50 to 60 percent and the risk of death by 80 percent.

“These deaths and hospitalizations are unnecessary,” U.S. Surgeon General Carmona said. “One simple flu shot can help prevent elderly and chronically ill Americans from getting this highly preventable infection or its complications, and will help keep other persons healthy and on the job and at school.”

Walter A. Orenstein, MD, director of the CDC’s National Immunization Program, stressed the need for pneumococcal vaccination among persons 65 years of age and older and for the chronically ill. There are approximately 60,000 cases of invasive pneumococcal disease in the United States each year and about 20,000, or one-third, of these cases are in people 65 years of age and older. Over half of the estimated 6,000 to 7,000 deaths occur in the elderly.

CDC Announces First Adult Immunization Schedule

Surgeon General Carmona and Dr. Orenstein also encouraged health care providers and other immunizers to adopt and implement the CDC’s new adult immunization schedule. This new adult vaccination schedule, similar to the long-standing, current childhood immunization schedule, provides a comprehensive summary of recommendations for vaccine-preventable diseases across the lifespan of adults in the U.S.

The schedule is designed as a convenient, up-to-date tool for health care providers for assessing the vaccine needs of adult patients during office visits and administering appropriate adult vaccines.

Ample Vaccine Supply

CDC estimates a record amount of influenza vaccine this season-94 million doses, with 75 million shipped to customers by the end of October, said Dr. Orenstein.

“The good news is that there is an abundant supply of influenza vaccine to immunize high-risk groups and others who want to protect themselves against influenza,” said Dr. Orenstein. “Most health care providers should have received full or partial shipments of influenza vaccine in their offices to begin to vaccinate high-risk patients in October.”

The pneumococcal polysaccharide vaccine used in adults remains in adequate supply, but the vaccine used in children is still in short supply. Adult vaccination rates for pneumococcal vaccination remain low, especially among minority groups, said Dr. Orenstein.

Healthy Children Aged 6 to 23 Months Encouraged to Receive Annual Flu Shot

This year marks the first influenza season when parents are being encouraged to vaccinate healthy children between the ages of 6 and 23 months, as this age group is at increased risk for serious influenza-related complications, reported Jon Abramson, MD, the American Academy of Pediatrics’ liaison to the CDC’s Advisory Committee on Immunization Practices and professor and chair, Department of Pediatrics, Wake Forest University Baptist Medical Center.

“Recent data show healthy children between the ages of 6 and 23 months of age have high rates of hospitalization associated with influenza, which are second only to hospitalization rates in individuals 65 years of age and older who are targeted for influenza vaccination,” said Dr. Abramson. “Influenza infection is responsible for substantial morbidity among these healthy children, requiring both inpatient and outpatient care during the influenza season.”

High-risk children-those with chronic diseases-are already recommended for influenza immunization; however, Dr. Abramson said only 10 to 30 percent of high-risk children receive the vaccine each year. He stressed the need for parents and health care providers to ensure these children also receive the vaccine. “The rate of delivery of influenza vaccine to high-risk children represents the lowest adherence rate for any recommended vaccine in pediatrics,” said Dr. Abramson.

Pneumococcal Vaccination Rates Improve But More Progress Needed to Meet National Goals

Pneumococcal vaccination rates continue to rise, but more progress is needed to meet the national Healthy People 2010 goals of 90 percent of those 65 years of age and older receiving pneumococcal vaccination, said William Schaffner, MD, an NFID director and professor and chairman, Department of Preventive Medicine, Vanderbilt University School of Medicine.

Pneumococcal vaccination in adults 65 years of age and older increased from 28 percent in 1993 to 55 percent in 1999. However, only 8 of 49 states met Healthy People 2000 goals of 60 percent for those 65 years of age and older, as reported in “State Trends in Health Risk Factors and Receipt of Clinical Preventive Services Among U.S. Adults During the 1990s,” a study published in the May 22/29, 2002 issue of the Journal of the American Medical Association (JAMA).

“It is important that all persons 65 years of age and older, and those under age 65 with chronic medical conditions receive a pneumococcal vaccination to protect themselves from this serious disease that causes more than 175,000 hospitalizations each year,” Dr. Schaffner said.

Pneumococcal vaccine can be administered at any time of the year, but in adults it is given most often at the same time as the influenza vaccine in early to mid-fall. CDC’s recommendations call on providers to emphasize that pneumococcal vaccination is not a substitute for influenza vaccination.

Pneumococcal vaccine is generally given once in a lifetime to those 65 years of age and older. Any individual who cannot recall being vaccinated against pneumococcal disease can be safely revaccinated.

Adults who are vaccinated before age 65 or who have certain chronic conditions may need to be revaccinated after five years.

Disparity in Vaccination Rates Continues

Disparity in vaccination rates among African Americans and Hispanics remain a major concern, according to Dr. Carmona, who discussed a major new initiative, the Racial and Ethnic Adult Disparities Immunization Initiative (READII), launched by the Department of Health & Human Services (HHS) and the CDC on July 31, 2002, to address the issue.

According to the CDC, only 48 percent of African American and 57 percent of Hispanic adults aged 65 years of age and older are routinely immunized against influenza compared to 67 percent of whites. Disparities for pneumococcal vaccination are even wider with 30 percent of Hispanics and 31 percent of African Americans receiving the vaccine compared to 57 percent of whites.

READII is comprised of two-year demonstration projects designed to reduce racial and ethnic disparities in influenza and pneumococcal vaccination coverage among African American and Hispanic adults 65 years of age and older. As part of these projects, the CDC will work with five sites across the country to improve vaccination rates in African Americans and Hispanics.

Medicare Part B/Medicaid Covers Vaccination

Sean Tunis, MD, Acting Chief Clinical Officer, Office of Clinical Standards and Quality, Centers for Medicare & Medicaid Services, spoke at the press conference to stress that influenza and pneumococcal vaccination is covered by Medicare Part B and Medicaid.


Founded in 1973, NFID is a non-profit organization dedicated to public and professional educational programs about, and in support of, research into causes, treatment and prevention of infectious diseases.

NCAI is a network of more than 140 organizations dedicated to promoting adult and adolescent immunization primarily through educational and motivational activities. The coalition was formed in 1988 to make the most efficient use of public and private resources to achieve national goals in adult and adolescent immunization.

This press conference is supported, in part, by unrestricted educational grants to the National Foundation for Infectious Diseases by Aventis Pasteur, Centers for Medicare and Medicaid Services, MedImmune and Merck Vaccine Division.



Jennifer Passantino


732/742-7148 (cell)


Cooney/Waters Group

Taryn Green





ADVISORY for October 10, 2002


Lions Clubs International (LCI) is launching a comprehensive initiative for diabetic retinopathy education in Los Angeles, featuring educational material and free eye screenings conducted by local healthcare professionals. The event will focus on Latinos, as almost half of Los Angeles’s Latino population is affected with diabetes, according to the Latino Issues Forum. Mobile screening units throughout southern California will travel to the Los Angeles area to kick off the campaign to bolster Latinos’ understanding of diabetes and diabetic retinopathy, one of the leading causes of blindness in the United States.

World Sight Day was launched globally in 1998 by LCI to raise awareness of the need and ability to preserve and restore sight.


A study by the Lions Clubs International Foundation (LCIF) found that 60 percent of diabetes patients are not worried about major complications from diabetes, although 74 percent will develop complications such as diabetic retinopathy. According to the Braille Institute, close to 200,000 southern Californians already suffer from some form of vision loss or blindness.


Lions World Sight Day

Thursday, October 10, 2002; 4:00pm – 8:00pm


Montebello Senior Center (“Alex Esquivel Center”)

115 South Taylor Ave. (Southwest corner of Whittier Blvd.)

Montebello, Calif.


Kay Fukushima, Lions Clubs International President, and California resident

Dr. Dave Hill, Los Angeles optometrist




Silvia Manrique

312-228-6843 (w)

312-952-7026 (m)



SANTA CLARA, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–Oct. 7, 2002–Santa Clara University today announced the largest fund-raising campaign in the 152-year-old university’s history, to raise $350 million by 2006, for scholarships, faculty, technology, and new buildings including a new library and business school.

In announcing the campaign at a Saturday evening dinner party for several hundred alumni and friends, President Paul Locatelli, S.J, invited his audience to help the University “move to a new level of academic quality and influence in the world.”

“Ten years from now, because of our high aspirations and this campaign, Santa Clara University will be known around the world for educating moral, responsible global citizens – leaders who will change the world by finding better ways to overcome ignorance and prejudice, to alleviate poverty and hunger, and to end divisions that are caused by religion, national origins, or languages,” he said.

University officials said initial fundraising efforts for the campaign had already raised more than $150 million. The University’s previous fund drive, the “Santa Clara Challenge” in 1990-96, raised $134 million.

Master of ceremonies for the Oct. 5 fundraising event in the gardens of Santa Clara Mission de Asis was Leon Panetta, director of the Panetta Institute for Public Policy and former White House chief of staff who received his bachelor’s and law degrees from Santa Clara University. Panetta also teaches a political science course each fall quarter, and is a member of the University Board of Trustees.

“This campaign represents an opportunity to invest in a Jesuit education that will shape future generations of leaders,” said Edward L. Panelli, former associate justice of the California Supreme Court, SCU alumnus and chair of the Board of Trustees. “It also shows our confidence in the generosity of Santa Clara alumni and in the economic future of Silicon Valley.”

Since the start of the “quiet phase” of the campaign less than three years ago, Santa Clara University has announced a $15 million gift from Donald L. Lucas to help build a new building for the Leavey School of Business, a $20 million gift from Lorry I. Lokey for scholarships and a new University library, a $15 million gift from the Leavey Foundation to rebuild the Leavey Center athletic facility, and a $12 million gift from the Jesuit Community of Santa Clara for scholarships and community education.

Highlights of the new campaign are:

— $100.75 million for scholarships, including both need- and merit-based scholarships, as well as athletic and graduate student scholarships

— $32 million for endowed faculty chairs

— $5 million in endowment for housing initiatives, to aid in the recruitment and retention of outstanding faculty

— $20 million to support faculty in the innovative use of technology, including an endowment to create a new office of instructional technology to train faculty in the use of technology

— $16 million in endowment for the Centers of Distinction: the Center for Science, Technology, and Society; the Markkula Center for Applied Ethics; and the Pedro Arrupe, S.J. Center for Community-Based Learning

— $75 million for the construction of a new 21st-century library

— $40 million for the construction of a new building for the Leavey School of Business

— $29.25 million for the renovation and expansion of the Leavey Center athletic facility

— $4.25 million for the construction of a new baseball stadium

— $10 million for the annual fund for operational costs not covered by tuition and other revenue sources

— $6 million to build a new Jesuit Community residence

— $4 million to support expanded facilities for the School of Law

Santa Clara University’s endowment on June 30, 2002, was $407 million. Two-thirds of the University’s 4,400 undergraduate students receive some form of financial aid.

Approximately 3,100 students are enrolled in graduate programs. More than 30,000 of the University’s 65,000 alumni live in the Bay Area.

The comprehensive Jesuit, Catholic university located in California’s Silicon Valley offers students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master’s and law degrees. Distinguished nationally by the fourth-highest graduation rate among all U.S. master’s universities, California’s oldest higher-education institution demonstrates faith-inspired values of ethics and social justice. More information is online at



Santa Clara University

Barry Holtzclaw, 408/554-5126 or Cell: 396-4491



SAN DIEGO–(HISPANIC PR WIRE – BUSINESS WIRE)–Oct. 7, 2002– Genesis Communications International, Inc., a leading provider of local and long distance telecommunications services to Spanish-speaking consumers, today announced the completion of a name change to Vycera Communications, Inc. and the release of new services customized for the fast growing Hispanic population, the largest ethnic marketing group according to U.S. Census Bureau statistics.

The new services include “Linea Libertad” or Freedom Line, a long-distance offering with rates priced at least 10 percent below competitive services to Mexico, Latin America and throughout he United States. In addition, new customers receive a “Lealtad Card” or Loyalty Card, a prepaid phone card that provides $10 per month in free calling for as long as the customer remains on service with Vycera. The card works from both the United States and Mexico, giving customers and family members in Mexico the opportunity to make long distance calls free of charge each month. Vycera has also enhanced “Linea Mexicana,” a toll-free access service that lets callers in Mexico place collect calls to customers in the U.S. using an automated attendant. This innovative service is almost half the cost of traditional collect calls and now works from any phone in Mexico, including pay phones.

According to Derek Gietzen, president, CEO and co-founder of Vycera, a singular focus on the Hispanic market clearly differentiates the company from its competition. “Unlike other providers that try to be all things to all people, we want to establish Vycera as the preeminent phone company for Spanish-speaking consumers by supporting their special calling patterns and preferences,” says Gietzen. “We feel that our new name, low-cost services and in-language support further distinguishes us in this burgeoning market.”

According to a recently published report prepared by Insight Research Corp., Hispanics will spend more than $21.3 billion on local, long distance and related telecom services this year. The report also reveals that Hispanics are heavy users of local, long distance and international calling programs in addition to spending more than the general market on value-added features. These trends are reinforced by Vycera’s regular customer surveys, demonstrating that more than 90 percent make frequent calls to Mexico, more than 20 percent receive collect calls from Mexico and more than 70 percent use prepaid cards to lower their monthly telecom expenditures.

All Vycera service recordings are provided in Spanish which ensures that its customers, the majority of whom speak Spanish at home, fully understand system prompts and messages. In addition, Vycera’s customer service efforts are built around a team of more than 200 bilingual professionals with offices in California, Texas and Mexico. Outbound call centers in Mexico, Dominican Republic and Chile are also staffed with bilingual professionals who appreciate the cultural nuances of Hispanics from different countries of origin.

A strong track record of growth and profitability also sets Vycera apart from other telecom service providers. The privately-held company reported 2001 gross revenues of nearly $29 million with significant gains in its local services revenue. With its 2002 second-quarter results, Vycera has now posted its fourth consecutive quarter of bottom-line profitability.

About Vycera

Founded in 1995, San Diego-based Vycera Communications, Inc. (formerly Genesis Communications International, Inc.) is a facilities-based competitive carrier with a comprehensive set of local, long distance, international and enhanced calling services for more than 20,000 local and more than 50,000 long-distance Spanish-speaking customers nationwide. With a strong focus on the Hispanic marketplace, the company serves nine of the top 10 Hispanic markets including Los Angeles, New York, Miami, San Francisco, Houston, San Antonio, Dallas, McAllen (Texas), and San Diego. Vycera employs more than 200 bilingual professionals and specializes in delivering competitive telecommunications services to a growing base of residential and small business customers. For more information visit the company’s web site at

–30–dw/sd* ts/sd


Vycera Communications, San Diego

Tim Miranda, 858/792-2400, ext. 1134



SAN JUAN, Puerto Rico–(HISPANIC PR WIRE – BUSINESS WIRE)–Oct. 7, 2002–Doral Financial Corporation (Nasdaq:DORL), a diversified financial services company, today announced that the Board of Directors declared a regular quarterly dividend of $0.11 per common share to be paid on December 6, 2002 to shareholders of record on November 15, 2002.

The Company, a financial holding company, is the largest residential mortgage lender in Puerto Rico, and the parent company of Doral Bank, Puerto Rico’s fastest growing commercial bank, Doral Securities, a Puerto Rico based investment banking and brokerage firm, Doral Insurance Agency, Inc. and Doral Bank, FSB, a federal savings bank based in New York City.



Doral Financial Corporation

Richard F. Bonini, 212/329-3729

Mario S. Levis, 787/474-6709



Tempe, Arizona,–(HISPANIC PR WIRE)–October 7, 2002–AutoXray announces the first automotive diagnostic system to function entirely in Spanish. Designed for the US market, the Spanish version Pro Pack enables professional automotive technicians to retrieve vital diagnostic data from cars¹ on-board computers in Spanish. Rather than merely include a manual in translation, the Pro Pack’s actual screens are in Spanish for greater ease of use and speed.

“At AutoXray, we’re committed to speaking our customers’ language,” said Adam Bruss, AutoXray Vice President of Sales and Marketing. “We’ve always worked to provide diagnostic information in plain English. Now, with this Spanish version Pro Pack, we can deliver the same access to critical engine function reporting to our Spanish speaking customers as well.”

The Spanish-speaking auto repair segment represents a substantial marketing opportunity. There are currently over 100,000 Spanish speaking professional automotive technicians, this does not include the vast number of Spanish speaking do- it-yourselfers. Retailing at under $600.00, the Spanish Pro Pack establishes AutoXray as a premier brand in this market, opening the way for further opportunities in the future.

The Pro Pack scans 1996 and newer Domestic, Asian and European OBD-II compliant vehicles, 1982-1995 GM 12 pin ALDL vehicles, 1983-1995 Ford EEC-IV vehicles, 1983-1995 Chrysler SCI vehicles, 1991-1995 Jeep vehicles. Pro Pack Scanner functions include:

— A Freeze Frame of data surrounding a trouble code event

— Clear Trouble Codes and reset Check Engine Light

— Access Oxygen Sensor Tests- display Monitoring Tests

— Show Pending Trouble Codes

— On-demand Capture mode, which records sensor values up to 29 seconds for diagnosing intermittent problems.

The toll free line for U.S. Spanish-speaking customers is 877-573-3737

Based in Tempe, Arizona, AutoXray is the leader in affordable diagnostic scanning solutions for professional and amateur mechanics alike. AutoXray’s EZ-Link Scanner products, equipped with OBD-II compliant software, were awarded the Popular Mechanics 1999 and 2000 Editor’s Choice Award for their positive impact on the automotive industry. AutoXray has been named a Top Ten High Tech Company by Arizona Business Magazine. For more information visit



Marketing Maniacs

Darlene Tenes

Phone: 408-280-0435



BERKELEY, Calif.,–(HISPANIC PR WIRE)–October 4, 2002–The California Milk Processor Board (CMPB), creator of the long-running GOT MILK? campaign, surprised the world of Hispanic agencies by winning a ‘TV Silver’ in the Ad Age Hispanic Creative Advertising Awards. “La Llorona” (The Weeping Woman), a darkly comical spin on a revered Hispanic legend, reinforces the Board’s decade-long reputation for unexpected, finely produced creative.

Based on the Latin legend of ‘La Llorona,’ a ghoulish weeping ghost who roams the earth nightly looking for her children, the ad represents an important expression of the CMPB’s strategy of targeting bicultural and bilingual Hispanics. The Spanish-language ad, written by Los Angeles Hispanic film students, aired on both English and Spanish language networks in California.

Says Jeff Manning, CMPB executive director. “We took a risk with this highly cultural spot, but Latinos embraced it and apparently, so did the judges.”

The commercial, created by Latino students at the prestigious Art Center College of Design in Pasadena, California, was directed by Oscar-nominated Mexican cinematographer Emmanuel Lubezki and produced by longtime CMPB agency – Goodby Silverstein & Partners.

In the spot, the tragic La Llorona wafts through a family home late at night searching, of course, for the elusive milk. Finding the refrigerator, La Llorona utters “Leche,” stops crying (for the first time in centuries) and joyously grabs the milk. The carton turns up dry and, in a fit of dramatic despair, she slams the door and returns to her wailing. The commercial ends with the now famous question…GOT MILK?

In April 2001, Latino students at the college were invited to submit ideas for their own GOT MILK? commercial. Submissions were required to incorporate the campaign’s milk deprivation theme, include the GOT MILK? tagline and draw inspiration from Latino customs and culture. “La Llorona,” a team effort by students Tania Sosa, José Rennard, David Delgado and Ali Alvarez, was selected by Jeff Manning from more than 25 submissions.

“La Llorona” is deeply engrained in the Latino culture,” says Jose Rennard, student and one of the creators of the spot. “The CMPB displayed great insight and courage in producing this commercial and running it on English language TV.”

About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. A separate Spanish-language campaign, handled by Anita Santiago Advertising/LA, has been running in California since 1994. GOT MILK? is a registered trademark and has been licensed nationally since 1995. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.



Ivette Zurita /Roxana Lissa

RL Public Relations




Miami,FL–(HISPANIC PR WIRE)–October 4, 2002–“Everybody has an idea of what we’re like, and that’s not real; we’ve assimilated to American life” said Nick Vidal of The Baka Boyz, highlighting a common theme throughout the taping of “xpress it,” a town hall discussion addressing the portrayal of young Latinos in the media. The program, which joined tv and radio personalities with a live studio audience, was taped at Qtopia in Los Angeles and will air as a one-hour special on mun2 television, Friday, october 11 at 10pm et/pt.

Vidal’s comment regarding the lack of understanding of Latinos was a general concensus among participants at the event. Jacqueline Aries from “Resurrection Blvd.” stated that “the idea that Hollywood has of what Latinos should look like, is not me; we’re complex.” However, responsibility was not only placed in the media, but in the community as Walter, an audience participant, stated “our heritage is profound in our hearts and our culture; there’s no other alike, and we’ve got to make it look good.”

Members of the audience applauded Jacqueline as well as tv personalities Benito Martinez and Camille Guaty for their positive portrayals of Latinos. Martinez plays a young police captain on the television series “The Shield,” and Guaty played a lead role on Disney’s film “Gotta Kick It Up.” In fact, “Gotta Kick It Up” was Disney’s first film with a Latino theme.

Other guests at “xpress it” included Viva 107.1 morning radio show dj Rafael Sigler, hip hop radio icons Nick and Eric vidal (The Baka Boyz) and the musical group Quetzal.

mun2 televisión is the new cable alternative for young U.S. Latinos. Its fresh, new and authentic programming line-up reaches more than 5.2 million total households. The network is part of Telemundo Cable, which also owns the news and entertainment channel Telemundo Internacional. Telemundo Cable is a division of Telemundo Communications Group, Inc, which is operated by NBC.



Claudia Santa Cruz




Miami, FL–(HISPANIC PR WIRE)–October 3, 2002–Internationally renowned singer/actor Carlos Ponce has signed on with Telemundo to host “Protagonistas de la Música” — Spanish television’s first musical reality show and a sequel to Telemundo’s hit reality series “Protagonistas de Novela” – which will debut in late October, announced Manuel Martínez-Llorián, Executive Vice President of Programming for the Network.

“We want to give our viewers a host with that special combination of heart, charm and personality, said Martínez-Llorián. “Carlos encompasses all of that and more, he is one of the premiere stars of the Latin music industry and is someone who our 14 young men and women will look up to. We are thrilled to have him join us.”

Last season, Telemundo made history with “Protagonistas de Novela.” The show became a blockbuster hit, setting all-time ratings records for Telemundo among the coveted teen and young adult demos. Now, the network presents a can’t-miss new version of that series, “Protagonistas de la Música,” in which 14 talented musicians and singers (seven men and seven women) are voluntarily held “captive” in a television studio for weeks, competing against each other to win a recording contract from Sony Discos.

Special musical guests and top record producers will interact with the participants and judge their talents, with both contestants and television viewers voting to determine who goes and who stays.

Ponce will serve as host of the show, as well as mentor to the participants, guiding them through the learning, growing, and audition process. The music star, who has three novelas and three albums under his belt, has won the hearts of millions around the world with his talent and charm. The Puerto Rican born performer says “I couldn’t be more thrilled to be part of such an important and exciting project; this will be an unforgettable experience, not only for the contestants, but also for me.”

Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news and sports source for Hispanics. Broadcasting unique national and local programming for the fastest growing segment of the U.S. population, Telemundo reaches 90% of U.S. Hispanic viewers through its 11 owned and operated stations and more than 50 broadcast affiliates. Telemundo is a wholly-owned and operated subsidiary of NBC, the nation’s leading broadcast network.



Suzette Millo



Cova Najera-Aleson




TAMPA, Fla.–(HISPANIC PR WIRE – BUSINESS WIRE)–Oct. 3, 2002–In a strategic move to serve the burgeoning Hispanic market segment, Axolotl Corp., the only provider of patient education TV programming in doctors’ offices today announced the launch of AccentHealth en Espanol. This advertiser sponsored Spanish language version of AccentHealth will be launched in physician’s offices in the top five Hispanic population centers in 2003.

Axolotl will distribute the monthly health show in CA, TX, FL, NY and IL leveraging its current technology, infrastructure, and detail rep. force. The programming will feature targeted health and wellness information for the Hispanic audience including disease state information, parenting and pediatric news, fitness and nutrition tips, and healthy aging content.

“The buying power of US Hispanics is expected to rise to $926 billion by 2007, according to a University of Georgia study, representing a huge market opportunity for many advertisers. Reaching an Hispanic audience at the point of care, just before they speak to the doctor and just before they go shopping, is an incredible value proposition for many marketers,” says Ken Smallwood SVP AccentHealth.

“Axolotl’s AccentHealth division has a proven track record in this space, developing the most successful patient TV network in the United States,” said Ray Scott, CEO of Axolotl. “The importance of serving health information to Hispanics in their native language is born out by the fact that there are over 40,000 Hispanic MD’s in the U.S. Providing TV patient education in Spanish will be an invaluable service for both physicians and their patients,” Scott continued.

About Axolotl Corporation

Axolotl’s AccentHealth Waiting Room Television Network, produced in conjunction with CNN, delivers award-winning health programming to approximately 18 million visitors in physician waiting rooms each month. The programming features customized content on a variety of topics, including medical breakthroughs, parenting issues, nutrition, fitness, safety and wellness. The program has won recognition from the Telly Awards, the Cindy Awards, the American Academy of Nursing, the Health Information Awards and the Society of Professional Journalists. AccentHealth’s sponsors include, Pfizer, Aventis, Bristol-Myers Squibb, Glaxo Smith Kline, Merck, Pharmacia, Ortho-McNeil Pharmaceutical, General Mills, Proctor and Gamble and many others. Parent company Axolotl provides physicians and their staffs with transcription services and integrated clinical applications to streamline workflow, increase efficiency, and improve the quality of care. Thousands of healthcare professionals nationwide use the Elysium suite of Web based applications to reduce costs and increase the time they have available for treating patients. For more information, visit or



Axolotl Corporation, New York

Edith Hodkinson, 212/763-5102




ADVISORY for October 12, 2002


Latina Style Magazine representatives; Latina business owners from the Los Angeles metro area; Natalie Orta, the U.S. Small Business Administration; Theresa Alvillar-Speake, U.S. Department of Energy; Margo Kromminga, Principal Financial Group; Elizabeth Garza, Citibank; Jose Ulloa, Latinos 2010; Ana Ondina-Martinez, IBM; Leticia Rodriguez, AT&T; Dora Therien, United States Postal Service; Luz Thompson, State Farm; Helen Trinidad, US Airways; Deborah Lisboa, Wyndham Hotels; and special guest keynote speaker, Maria Lourdes Sobrino, President, Lulu’s Desserts.


Wyndham Bel Age, 1020 North San Vicente Blvd, West Hollywood, CA 90069


Saturday, October 12, 2002 (8:00 AM – 6:00 PM)


LATINA Style Magazine, the premier magazine addressing the needs of the Latina business owner and Latina professional working woman in the U.S.,presents its LATINA Style Business Series, the largest national business development program for Latinas in the United States. The series brings together Latina business owners and professionals with key corporations and agencies that provide goods, services and information most needed by Latina entrepreneurs. The session presented in the series concentrates on solving some of the most serious business problems faced by the Latina entrepreneur when starting her business or planning for expansion. Topics covered will include: access to capital, corporate procurement, financial planning for small businesses, guidelines to building and insuring your company, and succeeding in today’s e-business economy. Nationally, the Latina Style Business Series is sponsored by the Charter Sponsor Principal Financial Group, as well as Amtrak, AT&T, Citibank, IBM, Office Depot, Sodexho, State Farm, TJ Maxx, US Department of Energy, US Airways, the United States Postal Service, Walt Disney Company, and locally in Los Angeles by the Wyndham Bel Age Hotel.

RSVP: Media who wish to attend must RSVP to Maria Velasco at 202-955-7930 or Helen Steblecki at 718-248-4694



Maria del Mar Velasco

Marketing Director

(202) 955-7930




Listen to the audio story by clicking here:

Latin Music Start, Jose Jose, Latin Grammy Award Winner, Jorge Moreno, and Best Female Artist nominee, Nicole introduced Burger King’s nationwide music program at Miami’s New World School of the Arts.

The Hispanic Heritage program celebrates the musical contributions of Latin artists, and focuses on Latin music traditions in America. The documentary is a comprehensive compilation of original interviews and archival footage of both legendary and up-and-coming artists including such legendary performers from Los Panchos, Rita Moreno, Celia Cruz, Jose Jose and Placido Domingo, Thalia, Jon Secada, Carlos Vives, Paulina Rubio and Gloria Estefan.

The documentary, “We Sing En Español…And English Too” will be distributed to nearly 1,000 public schools this month along with an educational guide.

For more information contact Michelle Miguelez at (305) 378-3433



Burger King Corporation

Michelle Miguelez

(305) 378-3433