Page 1245

1ST ANNUAL URBAN LATIN MUSIC FESTIVAL BRINGS TOGETHER MULTICULTURAL COMMUNITY

0

–(HISPANIC PR WIRE)–

ADVISORY for Sunday, October 13

WHAT:

New Yorkers are cordially invited to Miami’s 1st Annual Urban Latin Music Festival, produced by Awesome Events, the leading global events company, and Misto L.E.S. promotions, the foremost urban promotions agency. Performances include an array of spectacular Hip-Hop, Merengue, Bachata, Reggaeton, R&B and Afro-Cuban Jazz from today’s young Hispanic artists making a mark in the music industry. http://www.awesomeglobalevents.com promotional packages.

WHO:

Hosted by the talented Puerto Rican recording artist Angie Martinez and DJ Tony Touch, the festival features top-notch national and international acts such as Orishas (Cuba/France), City High (Puerto Rico/New Jersey), Oro Solido (Dominican Rep./New Jersey), Aventura (Dominican Rep./NY), Tulile (Dominican Rep.), Sacario (Panama/NY), Don Chezina (Puerto Rico/Georgia), and includes local urban music artists.

In the spirit of stimulating the rapidly growing Urban Latino culture and promoting young talent, film, spoken word and visual arts will be showcased at pre-festival activities. In addition, non-profit organizations such as “Rock the Vote” will participate to raise awareness about critical issues concerning the young Latino community.

WHERE:

Bay Front Park Amphitheatre (Registration at press tent*)

301 N. Biscayne Blvd.

Miami, FL 33132

-Parking located in surrounding Downtown lots.

WHEN:

Sunday, October 13, 2002

Gates open at: 3:00 p.m. thru 11:00 p.m.

WHY:

In tribute to Miami’s urban Hispanic cultural diversity, Awesome Events joins forces with recognized corporate sponsors such as Coca-Cola, Bacardi, United Airlines, Bud Light, Renaissance Hotels, Hot 97 FM New York, Power 96 FM, El Zol 95.7 FM, Urban Latino, migente.com, The Rhythm Foundation and Action Public Relations.

*Note: Media credentials will be distributed two weeks prior to event.

–30–

CONTACT:

Action Public Relations

Claudia Figueredo

(305) 466-4360

or

Melissa Giles

(305) 371-2431

1ST ANNUAL URBAN LATIN MUSIC FESTIVAL BRINGS TOGETHER MIAMI’S MULTICULTURAL COMMUNITY

0

–(HISPANIC PR WIRE)–

ADVISORY for Sunday, October 13

WHAT:

Announcing Miami’s 1st Annual Urban Latin Music Festival, Awesome Events, the leading global events company, and Misto L.E.S. promotions, the foremost urban promotions agency, is proud to present an array of spectacular Hip-Hop, Merengue, Bachata, Reggaeton, R&B and Afro-Cuban Jazz from today’s young Hispanic artists making a mark in the music industry.

WHO:

Hosted by the talented Puerto Rican recording artist Angie Martinez and DJ Tony Touch, the festival features top-notch national and international acts such as Orishas (Cuba/France), City High (Puerto Rico/New Jersey), Oro Solido (Dominican Rep./New Jersey), Aventura (Dominican Rep./NY), Tulile (Dominican Rep.), Sacario (Panama/NY), Don Chezina (Puerto Rico/Georgia), and includes local urban music artists.

In the spirit of stimulating the rapidly growing Urban Latino culture and promoting young talent, film, spoken word and visual arts will be showcased at pre-festival activities. In addition, non-profit organizations such as “Rock the Vote” will participate to raise awareness about critical issues concerning the young Latino community.

WHERE:

Bay Front Park Amphitheatre (Registration at press tent*)

301 N. Biscayne Blvd.

Miami, FL 33132

-Parking located in surrounding Downtown lots.

WHEN:

Sunday, October 13, 2002

Gates open at: 3:00 p.m. thru 11:00 p.m.

WHY:

In tribute to Miami’s urban Hispanic cultural diversity, Awesome Events joins forces with recognized corporate sponsors such as Coca-Cola, Bacardi, United Airlines, Bud Light, Renaissance Hotels, Hot 97 FM New York, Power 96 FM, El Zol 95.7 FM, Urban Latino, migente.com, The Rhythm Foundation and Action Public Relations.

*Note: Media credentials will be distributed two weeks prior to event.

–30–

CONTACT:

Action Public Relations

Claudia Figueredo

(305) 466-4360

or

Melissa Giles

(305) 371-2431

SPECIAL AMERICA ONLINE PROGRAMMING CELEBRATES HISPANIC HERITAGE MONTH WITH MUSIC, ENTERTAINMENT, EDUCATION AND COMMUNITY

0

DULLES, Va.–(HISPANIC PR WIRE – BUSINESS WIRE)–Sept. 17, 2002– America Online, Inc., the world’s leading interactive services company, announced today that it will celebrate Hispanic Heritage Month with a range of exclusive programming and community features in both Spanish and English. From September 15th – October 15th, AOL members can check a special Hispanic Heritage Month area at AOL Keywords: Mes de la Hispanidad (for Spanish) and Hispanic Heritage Month (for English) for such diverse offerings as:

— Special live chats where they can ask questions and share thoughts with such popular figures as Cuban-born model and TV host Daisy Fuentes (Sept. 19th @ 8 pm ET) and the popular band Mana (Oct. 4th) as they kick off their world tour. The latest information on the series can be found at AOL Keyword: Chats Celebres;

— A fun and educational interactive Latin America trivia map, teaching lessons on traditions and geography with every click;

— Opportunities to share their reflections on Hispanic culture, such as the special poetry area where members are invited to post poems about growing up Latino and Latino pride as well as special message boards and celebrity quotes about being Latino;

— Content and lesson plans from AOL@SCHOOL providing age-appropriate resources and activities for students in grades K-12 and their teachers that celebrate the history, accomplishments and culture of Hispanic Americans; and

— Latinos in Hollywood: A tribute to famous Latinos who made it on the Silver Screen featuring photo galleries, biographies, and other background on stars like Desi Arnaz.

Jimmy de Castro, President of AOL Interactive Services said: “We’re celebrating Hispanic Heritage Month the way AOL knows best — giving people the best entertainment and most useful information available in the online world, providing a platform for our members to express themselves and connect with one another, and bringing it all together with the hallmark convenience and ease-of-use that have made us #1. AOL is very proud to be the most popular Internet Service Provider in the Hispanic community, and excited about taking part in this celebration.”

AOL Brings Members “Behind the Scenes” for the Latin GRAMMY Awards on September 18

One of the highlights of Hispanic Heritage Month on AOL is exclusive online coverage of the 3rd Annual Latin GRAMMY Awards on September 18, also announced today. In partnership with the Latin Recording Academy(R), AOL Music is offering AOL members and Latin music fans on the Web a bilingual “all access pass” to the season’s premier Latin music event. The comprehensive online programming package from AOL Music will enable Latin music fans across the World Wide Web to enjoy insider interviews with the nominees and performers before and during the event; behind-the-scenes photos and video; and the official Latin GRAMMY’s radio station featuring the nominees’ music streaming 24/7 on Radio@AOL and Radio@Netscape – all in both Spanish and English.

AOL members can access the exclusive programming in English at AOL Keyword: Latin GRAMMY and in Spanish at AOL Keyword: GRAMMY Latino. Web programming will be available at www.grammy.com and Netscape Music (http://music.netscape.com/latingrammys). Coverage will also be offered through AOL’s international services in Argentina, Mexico, Brazil, Canada, and Germany.

As part of AOL’s Hispanic Heritage Month offering, the Company is also participating in public awareness campaign around Hispanic higher education. Banners promoting the Hispanic Scholarship Fund will run throughout the month on the AOL service.

Compelling Content Year-Round on AOL KW: Latino

AOL is the most popular Internet Service Provider in the U.S. Hispanic community, with an estimated 45% of online Hispanics using the convenient and easy-to-use service. To provide these members with the most valuable experience available, AOL offers a range of special-interest Spanish-language content through AOL Keyword: Latino.

This special online destination offers a wide array of Spanish-language content and Hispanic-focused offerings including U.S. and Latin American news and the latest in entertainment and sports, as well as features on a wide range of topics from relationships to healthy living.

Developed in conjunction with AOL Latin America (NASDAQ-SCM:AOLA), AOL Latino allows members to access Spanish-language versions of popular AOL products such as Search, Love@AOL personals and Web publishing tools, as well as other bilingual community features including chats, message boards and online polls. In addition, AOL Latino also connects Hispanic AOL members in the U.S. directly with AOL Latin America’s services in Argentina, Mexico and Puerto Rico, providing access to local news and updates as well as enhanced communication to help create new and vibrant online communities with members in the Latin America region.

Additionally, AOL offers Spanish-language Customer Support 10 AM – 10 PM EST daily, and recently introduced Guia Rapida at AOL Keyword: Ayuda, a convenient Spanish-language overview of the ins and outs of the AOL service.

About America Online

America Online, Inc. is a wholly owned subsidiary of AOL Time Warner (NYSE:AOL). Based in Dulles, Virginia, America Online is the world’s leader in interactive services, Web brands, Internet technologies and e-commerce services.

–30–des/ph*

CONTACT:

America Online, Inc.

Dawn Rowan, 212-484-7490

HOT BI-LINGUAL CELEBRITIES JOIN SCORES OF YOUNG LATINOS TO VOICE THEIR OPINIONS ABOUT HOW THE MEDIA REPRESENTS THEM IN A FIRST-EVER TOWN HALL CABLE TV SPECIAL

0

–(HISPANIC PR WIRE)–

ADVISORY for Tuesday, September 24

What:

“xpress it” is a town hall-styled first-of-its-kind cable TV special where a studio audience of young Latinos and Hollywood guest stars will engage in an open discussion regarding the representation of Latino youth in the media. The event is free and open to young latinos ages 18-30. Entrance is based on a first-come-first-served basis.

Who:

–“xpress it” will be hosted by the new cast of mun2 television’s “chat,” the only interactive show targeting young Latinos.

–Benito Martinez (FX’s The Shield)

–Camille Guaty (Disney’s film Gotta Kick It Up!)

–Jacqueline Aries (Showtime’s Resurrection Blvd.)

–Hip Hop radio icons Nick and Eric Vidal, aka The Baka Boyz

–Rafael Sigler (Viva 107.1 morning radio DJ)

Background:

The event is being produced by mun2 televisión, the new cable TV alternative for young U.S. Latinos. As part of NBC Cable Network, mun2 offers a fresh, new and authentic programming line-up reaching more than 5.2 million households. Less then a year old, mun2 is a division of Telemundo Communications Group, Inc, which is wholly-owned and operated by NBC. .

Promotional partners for this event include Adelphia Communications, La Vibra, VIVA 107.1 FM.

When:

Tuesday, September 24

Where:

qtopia

6021 Hollywood Blvd

Los Angeles, CA 90012

Time:

–5:30 p.m. – interview availabilities

–7:00 p.m. – Live taping

Note to Journalists:

The new cast of “chat” will also be available for one-on-one interviews on Wednesday, September 25. Please contact Claudia Santa Cruz to coordinate.

–30–

CONTACT:

Bob Gold & Associates

Lisa Ruiz

310.320.2010

or

Santa Cruz Communications

Claudia Santa Cruz

305-220-8887

SEVEN SOUTH FLORIDA EMPLOYERS SEEK TO RECRUIT MINORITY MBAs

0

FORT LAUDERDALE, Fla.–(HISPANIC PR WIRE – BUSINESS WIRE)–Sept. 17, 2002–For the third consecutive year, the South Florida coalition, a group of seven of South Florida’s largest employers will recruit talented minority candidates for managerial and professional positions at the National Black MBA Association’s Career Fair at the Gaylord Opryland Hotel in Nashville. The two-day (September 19-20, 2002) recruitment effort takes place on Aisle 800. The coalition includes Burger King Corporation, Citrix Systems, Inc., FPL Group, JM Family Enterprises, Inc., NCCI Holdings, Inc., Office Depot, Inc., and Sports Authority Inc. All South Florida coalition members will be accepting resumes.

Once again these South Florida-based corporations have collaborated as a coalition expressly designed to increase diversity recruitment in their management ranks. South Florida leads the nation in diversity, yet lags behind other states in diversity representation in corporate management. The 2000 Florida census revealed the numbers of Hispanic residents increased at rates higher than African-Americans. Members of both minority groups are not adequately represented in management positions of Florida corporations.

Since 2000 most of the coalition members exhibited as a group at the conferences of two minority professional organizations–the National Black MBA Association and the National Society of Hispanic MBAs. The South Florida Avenue is a proven cost-effective strategy for recruiting diverse candidates, with eight candidates hired by the companies in previous efforts. Representatives from most of the seven companies will attend both the National Black MBA Association’s Conference, and the National Society of Hispanic MBAs Expo in Phoenix, November 7-9.

“We have brought these companies together as the South Florida Avenue to maximize their recruiting budgets and combine their efforts to entice minority candidates. They have joined to overcome perceived barriers in the recruitment and retention of minority candidates to South Florida,” said Annette Merritt Cummings, vice president and national director of diversity services for Bernard Hodes Group.

The NBMBAA, with headquarters in Chicago, sponsors the world’s largest career fair for black business professionals, attracting approximately 14,000 attendees and some 400 multi-national corporations and business schools to its annual U.S. conference. The 31-year-old organization represents more than 95,000 MBA graduates and is the premier organization for black executive talent and promoting black career advancement.

–30–cp/mi*

CONTACT:

Bernard Hodes Group, Miami

Alexandra Bassil, 305/534-2573 or Cell: 305/389-3313

SBC AND YAHOO! UNVEIL SBC YAHOO! DSL, INTERNET SERVICE “BUILT-FOR-BROADBAND”

0

San Antonio, Texas, and Sunnyvale, Calif.,–(HISPANIC PR WIRE)–Sept. 17, 2002–Internet leaders SBC Communications Inc. (NYSE:SBC) and Yahoo! Inc. (Nasdaq:YHOO) today unveiled SBC Yahoo! DSL, an innovative Internet service that is expected to drive broadband adoption by delivering an entirely new kind of online experience.

Designed to take full advantage of a broadband connection, and available to more than 26 million customer locations in SBC’s 13-state region, SBC Yahoo! DSL delivers an unparalleled online experience, with new levels of personalization and ease-of-use, rich content, superior interactivity, and a bundle of valuable premium services. Paired with new “personalized speeds” and affordable pricing options that give customers one of the best values on the market, SBC Yahoo! DSL offers consumers what they want, when they want it.

“By merging the unique capabilities of two industry leaders, SBC Yahoo! DSL is the first service to truly deliver on the promise of broadband,” said Edward E. Whitacre Jr., chairman and CEO, SBC Communications. “The service represents the next major step in the Internet’s evolution and will help accelerate broadband growth by turning it into an indispensable part of people’s lives.”

“With its groundbreaking look and feel, enhanced interactivity, new levels of personalization and choice, and bundled premium services, SBC Yahoo! DSL fundamentally changes the broadband landscape,” said Terry Semel, chairman and chief executive officer, Yahoo! Inc. “We’ve been listening closely to our millions of loyal users and have responded with the next-generation Yahoo!,” Semel added. “We expect to continue innovating and adding new features, thus offering users an ever-expanding, engaging and useful broadband experience.”

SBC and Yahoo! brought the service to market in only 10 months by tapping each other’s core strengths. SBC, through its family of Internet companies, is the nation’s leading DSL provider with more than 1.7 million DSL lines in service, providing ISP expertise, reliable network access and strong customer support. Yahoo!, a leading global Internet company, brings the strength of its brand, compelling content and millions of loyal users. SBC Yahoo! DSL is the second service created from the alliance – earlier this year, the companies launched SBC Yahoo! Dial, a nationwide dial-up service.

Interactive Personalization – Customization Meets Ease-of-Use

SBC Yahoo! DSL leverages Yahoo!’s leading personalization capabilities, taking them to new heights, and setting the standard for ease-of-use. SBC Yahoo! DSL comes with one primary account and ten household accounts, and each member of the household can easily tailor their experience to match their interests and preferences. As each family member logs on, his or her unique interface appears. SBC Yahoo! DSL includes a highly integrated presentation of Yahoo!’s award winning services, providing a seamless experience with attention to ease-of-use. For example, a user chooser feature allows for easy log-in and log-out for each member of the household, a personalization wizard permits quick customization of key features, and online demonstrations help users get the most out of the service.

— SBC Yahoo! customized browser. A brand-new browser is easily customizable. Subscribers can organize category buttons, from shopping to music to games and more, to suit their surfing needs and interests. The browser also includes a powerful new broadband feature, the Yahoo! Sidebar, allowing instant access to a wide range of personalized information, content and communications features at the click of the mouse. The initial Sidebar modules include Yahoo! Messenger, the fastest growing instant messaging service*, as well as customized LAUNCHcast Radio player, the subscriber’s own calendar or email account, favorite team sports scores, news stories based on the subscriber’s own interests, personal portfolio stock quotes, and local weather.

— Personal homepage. Subscribers can send email, plan their day, get local news and movie times, and select and organize personal content all without leaving the page, further increasing productivity and enjoyment. Each user, including household accounts, can choose what they want on their individual homepage from a list of 100 modules, including finance, news, travel, entertainment and sports. Information such as weather and movie times are pre-populated with local information from the very first time a subscriber logs on, making the experience relevant and individualized from the start. SBC Yahoo! DSL brings even more compelling content to the homepage in the “Today” module, continuously providing a rotation of highly relevant broadband content based on the subscriber’s individual interests.

The Web’s Best Content, Optimized for Broadband

SBC Yahoo! DSL leverages Yahoo!’s top rated products and hundreds of content partners, giving subscribers the best of the Web in an easy to navigate way.

— Easy access to broadband content. SBC Yahoo! DSL includes new environments for leading Yahoo! services such as Finance, Movies, Music, Photos and Sports. Broadband content is brought to the forefront, making it easier to find and enjoy movie trailers, music videos, real-time stock quotes, online games and more.

— Enhanced interactivity. Customers can complete tasks such as sending an e-mail or instant message, checking the weather or watching a video news clip, without leaving the page they are viewing.

— SuperWebcam. Included in SBC Yahoo! Messenger, SuperWebcam gives subscribers the option to communicate with family and friends by using real-time video that is near broadcast quality.

— LAUNCHcast Internet radio. LAUNCHcast is a compelling radio experience that offers customers the ability to customize their Internet radio station by rating genres, artists, albums and individual songs. In addition, LAUNCHcast provides users with a variety of pre-programmed and genre-based music channels. And since LAUNCHcast is built into the browser, consumers can listen to streaming music without interrupting their Web surfing.

Productivity and Safety Features

SBC Yahoo! DSL provides leading productivity and security services, helping consumers manage their time, stay safe online and enhance their experience.

— Productivity and personal information management. SBC Yahoo! DSL includes just about everything a person needs online to get through the day – calendar, address book, calculator, notepad, and more. Subscribers have the option to store work files in an online briefcase and listen to voice-mail messages. The service also enables subscribers to set up alerts to deliver email, sports scores, stock quotes, weather, and other timely content directly to a wireless phone or any other Internet-connected device.

— SBC Yahoo! Mail. The service includes premium email solutions with more sub-accounts and online storage than other leading broadband services. Subscribers receive a master e-mail account with 25 megabytes (MB) of storage and 10 sub-accounts, each with 10 MB of storage. Additionally, SBC Yahoo! Mail is equipped to send video e-mails, Web-based e-mail can be sent and received from any Web-connected computer, and POP access and forwarding are easy to set up.

— Spam Filters. Leveraging the advanced features of Yahoo! Mail, rated highest amongst competitors, SBC Yahoo! DSL provides subscribers with Spamguard™, helping consumers spend their time reading only the email they want with easy-to-use filters that identify and filter spam in a proactive way, radically reducing the amount of junk email subscribers receive in their Inbox. SBC Yahoo! Mail utilizes Yahoo!’s “network view” to filter out bulk mail in a way unmatched by client-side applications.

— Parental Controls. One of the industry’s most comprehensive parental controls package enables parents to choose the content their children view online and customize settings for each child. Parents can also limit surfing to the more than 40,000 hand-picked kid-friendly Websites listed in Yahooligans!, Yahoo!’s award-winning family Web destination.

— Safety and Security. Firewall and virus protection software to help keep files and personal information safe.

— Unlimited Remote Dial-Up Access. SBC Yahoo! DSL customers have unlimited nationwide dial access to their account via SBC’s nationwide dial-up network.

Bundled Premium Services

SBC Yahoo! DSL also includes, at no extra charge, a suite of some of Yahoo!’s most valuable premium services, which would have a monthly retail value of at least $30 if purchased separately.1

— SBC Yahoo! Auctions, SBC Yahoo! Classifieds and Consumer Reports®. Customers receive three listings on SBC Yahoo! Auctions, three basic listings on SBC Yahoo! Classifieds and three Consumer Reports® guides.

— SBC Yahoo! Photos and Briefcase. With 110 MB of online storage, friends and family can store and share digital photos and large files.

— Premium Service Choices. Subscribers choose a premium service from each of two categories:

— Category A. SBC Yahoo! Games All-Star Package or 150 MB of extra online briefcase storage.

— Category B. Bill Pay (five payments a month); 500 MB of extra online briefcase storage; SBC Yahoo! Finance Research Reports (five reports per month, containing the same information used by Wall Street experts); or a subscription to Encyclopedia Britannica, one of the Web’s most comprehensive reference sources.

— Customers also receive a 20 percent discount on up to three additional premium services from the entertainment, finance and life management categories.

Increased Value – A Choice of Bandwidth, New Pricing and Limited Time Promotions

By offering a variety of “personalized speeds”, SBC and Yahoo! are letting customers select the bandwidth that best matches their online needs, making broadband affordable to a larger customer base. Consumer offerings include:

— SBC Yahoo! DSL Basic. Provides downstream speeds of up to 384 Kilobits per second (Kbps) and upstream speeds of up to 128 Kbps. Regularly available for $42.95 per month, new customers will receive the first six months for $29.95 per month and receive a free modem and free activation with a one-year term agreement.2

— SBC Yahoo! DSL Standard Plus3. Provides downstream speeds of up to 384 Kbps to 1.5 Megabits per second (Mbps) and upstream speeds of up to 128 Kbps. Regularly available for $49.95 per month, new customers will receive the first six months for $29.95 per month along with a free modem and free activation with a one-year term agreement.2

— SBC Yahoo! DSL Deluxe. Provides downstream speeds of up to 768 Kbps to 1.5 Mbps and upstream speeds of up to 256 Kbps. Regularly available for $59.95 per month, new customers will receive the first six months for $39.95 per month along with a free modem and free activation with a one-year term agreement.2

Higher speed offerings with multiple static IP addresses are available for heavy Internet users and businesses. While small businesses and remote workers can benefit immediately from SBC Yahoo! DSL’s enhanced features, the companies also plan to introduce business-specific co-branded DSL and Dial services in 2003, with applications and content tailored specifically for businesses.

SBC Yahoo! DSL is available in a self-install option, making installation fast, easy and convenient for new customers. Existing SBC DSL customers will be able to begin switching to SBC Yahoo! DSL later this fall and will receive software that enables them to begin experiencing the new service within minutes. Current SBC DSL Internet access customers will keep their existing e-mail addresses and can migrate their preferences.

Technical support is available 24-7 via an online help center http://support.sbcglobal.net, toll-free number (1-877-SBCDSL5), e-mail and real-time chat. Customers can learn more about the service and place an order by visiting http://sbc.yahoo.com/ or by calling 1-866-SBC-YAHOO. Call center times vary by regions.

Additional information on SBC Yahoo! DSL, including a screen shot of the browser and sample homepage, and a fact sheet that outlines further details of features and services can be found at http://www.sbc.com.

SBC Communications Inc. (http://www.sbc.com) is one of the world’s leading data, voice and Internet services providers. Through its world-class network and its subsidiaries’ trusted brands – SBC Southwestern Bell, SBC Ameritech, SBC Pacific Bell, SBC Nevada Bell, SBC SNET and Sterling Commerce – SBC companies provide a full range of voice, data, networking and e-business services, as well as directory advertising and publishing. A Fortune 27 company, America’s leading provider of high-speed DSL Internet Access services, and one of the nation’s leading Internet Service Providers, SBC companies currently serve more than 58 million access lines nationwide. In addition, SBC owns 60 percent of America’s second-largest wireless company, Cingular Wireless, which serves more than 22 million wireless customers. Internationally, SBC has telecommunications investments in 28 countries.

About Yahoo!

Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!’s global network includes 25 World properties and is available in 13 languages.

SBC Yahoo! DSL is an information service combining DSL transport and Internet access from SBC Internet Services, with customized content and services from Yahoo! Inc. SBC, the SBC logo and other SBC related product and service names are the trademarks and/or registered trademarks of SBC Properties, L.P. Yahoo!, the Yahoo! logo and other Yahoo! related product and service names are the trademarks and/or registered trademarks of Yahoo! Inc. All other trademarks are the trademarks and/or registered trademarks of their respective owners.

* Media Metrix Inc., June 2002, Key Measures Report, Unique Visitors

(1) Additional details provided during registration.

(2) New residential customers only. Pricing based on customer self-installation on existing line. Regular monthly pricing after the first six months. Additional charge for technician installation. Early termination fee applies. Service not available in all areas. Actual throughput speeds will vary. Offer available for limited time and subject to change without notice. Further details provided during enrollment and online registration. Billing begins when service activated on SBC Internet Services’ network. SBC Yahoo! DSL is an information service combining DSL transport and Internet access from SBC Internet Services, with customized content and services from Yahoo! Inc.

(3) SBC Internet Services in the SBC SNET and SBC Ameritech regions will not initially offer SBC Yahoo! DSL Standard Plus.

–30–

CONTACT:

Maribel Ferrer at SBC, (214) 665-1308,

or

Michael Coe at SBC, (214) 665-1339,

or

Helena Maus at Yahoo!, (408) 349-7085,

TASK FORCE URGES ROUTINE OSTEOPOROSIS SCREENING FOR WOMEN 65 AND OLDER TO IDENTIFY THOSE AT RISK FOR FRACTURE

0

Rockville,MD–(US NEWSWIRE – HISPANIC PR WIRE)–September 16,2002–The U.S. Preventive Services Task Force today recommended that women 65 and older be routinely screened for osteoporosis to reduce the risk of fracture and spinal abnormalities often associated with the disease. The Task Force also recommended that routine screening begin at 60 for those women identified as high risk because of their weight or estrogen use.

The Task Force is an independent panel of experts sponsored by the Agency for Healthcare Research and Quality (AHRQ). The recommendations, which are published in the September 17 Annals of Internal Medicine, mark the first time the Task Force has called for routine osteoporosis screening.

“As the number of people over 65 in our country continues to grow, osteoporosis screening is taking on a new importance. Older women are more likely than younger women to suffer a fracture, especially hip fracture, which can lead to loss of independence and sometimes death,” Health and Human Services Secretary Tommy G. Thompson said.

Osteoporosis, a condition that occurs when bone tissue thins or develops small holes, can cause pain, broken bones and loss of body height. For women who live to be 85, approximately 50 percent will have an osteoporosis-related fracture during their lives; 25 percent of these women will develop an abnormality of the spine, and 15 percent will fracture their hip.

Age is the greatest risk factor for osteoporosis. The Task Force found that 12 percent to 28 percent of women 65 and older have osteoporosis and that the proportion increases with age. The Task Force concluded that screening and treating women in this age group would prevent the greatest number of fractures. Although risk of osteoporosis and fracture is lower in women 60 to 64, the Task Force concluded that it was sufficiently high in a subgroup of these women (those under 154 pounds and not using estrogen) to justify selective screening in this age group. Although screening women without risk factors and those under 60 may detect additional cases of osteoporosis, the Task Force concluded that the number of fractures that might be prevented was too small to make a general recommendation for screening those women. The Task Force instead advised clinicians to use their judgment in deciding which women to screen.

The Task Force found that dual-energy x-ray absorptiometry (DEXA), a non-invasive test, is the most accurate method for measuring bone density. DEXA of the hip (which can cost between $125 and $200 depending on whether it is performed in a physician office or hospital) is the best predictor of hip fracture, but bone density of the hand, wrist, forearm and heel (which can cost between $38 and $75) also can be measured to detect risk. Medicare Part B covers DEXA screening for women 65 and older once every 2 years if their physicians determine that they are at risk for bone loss.

The U.S. Food and Drug Administration has approved various medications for the treatment of osteoporosis, including calcitonin, bisphosphonates such as alendronate and risendronate, and selective estrogen-receptor modulators such as raloxifene. According to the Task Force, each of these treatments has potential benefits and harms.

“Screening women at risk for osteoporosis can lead to early detection and treatment to prevent fractures. We recommend that clinicians discuss the potential benefits and risks of each treatment with their patients before deciding on a specific option,” said Janet Allan, Ph.D., R.N., vice chair of the Task Force.

The Task Force, the leading independent panel of private-sector experts in prevention and primary care, conducts rigorous, impartial assessments of all the scientific evidence for a broad range of preventive services. Its recommendations are considered the gold standard for clinical preventive services. The Task Force based its conclusion on a report from a team led by Heidi Nelson, M.D., M.P.H., and Mark Helfand, M.D., M.P.H., from AHRQ’s Evidence-based Practice Center at Oregon Health & Science University in Portland.

The Task Force grades the strength of the evidence as “A” (strongly recommends), “B” (recommends), “C” (no recommendation for or against), “D” (recommends against) or “I” (insufficient evidence to recommend for or against screening).

In 1996, the Task Force found insufficient evidence to recommend for or against osteoporosis screening (an “I” recommendation). Now, after reviewing new clinical trial data that showed various medications can reduce the risk of fracture, the Task Force recommends that clinicians routinely provide screening for women 65 and older and those 60 to 64 who have risk factors for osteoporosis (a “B” recommendation). The Task Force made no recommendation for or against osteoporosis screening for women without risk factors and those under 60 (a “C” recommendation).

Once the embargo lifts at 5:00 p.m., EDT, on Monday, September 16, the osteoporosis recommendations and materials for clinicians will be available on the AHRQ Web site at http://www.ahrq.gov/clinic/3rduspstf/osteoporosis/ Previous Task Force recommendations, summaries of the evidence, easy-to-read fact sheets explaining the recommendations, and related materials are available from the AHRQ Publications Clearinghouse by calling (800) 358-9295 or sending an e-mail to ahrqpubs@ahrq.gov Clinical information also is available from the National Guideline Clearinghouse(tm) at .

–30–

CONTACT:

AHRQ Public Affairs

Kristie Smith, (301) 594-8045

or

Farah Englert, (301) 594-6372

THE SUSAN G. KOMEN BREAST CANCER FOUNDATION ANNOUNCES FORMATION OF NATIONAL HISPANIC /LATINA ADVISORY COUNCIL

0

DALLAS–(HISPANIC PR WIRE)–Sept. 16, 2002–The Susan G. Komen Breast Cancer Foundation announced today the formation of its National Hispanic/Latina Advisory Council (NHLAC). The council was formed in large part as a response to findings from two recent studies that the Foundation commissioned to examine the specific health needs and issues of various populations of women.

Specifically, research showed that Hispanic and Latina women are less likely than Caucasian women to believe they are at risk for breast cancer and less likely to get regular mammograms. They also are more likely to incorrectly believe that mammograms are a method of preventing and treating breast cancer rather than detecting breast cancer. Only 38 percent of Hispanic and Latina women age 40 and older in the United States are reported to undergo regular mammograms.

Even though Hispanic and Latina women have lower rates of breast cancer (69.8 per 100,000) compared to non-Hispanic Caucasian women or African-American women (111.8 and 95.4 respectively), breast cancer is the leading cause of cancer death among Hispanics and Latinas. Because breast cancer is perceived as a private matter among women in their culture, many Hispanic and Latina women do not seek out breast health services or receive the support they need when facing a possible breast cancer diagnosis.

“The Komen Foundation’s core mission is to make sure all women, regardless of race, ethnicity, socio-economic status or sexual orientation have access to and receive breast health information, as well as breast cancer screening and treatment services,” said Cheryl Kidd, M.P.H., director of education, the Komen Foundation. “The National Hispanic/Latina Advisory Council will help us to develop effective approaches and practices that will address the unique needs of this population by using language and imagery that is appropriate and culturally sensitive.”

With an overall goal of reducing disparities in breast cancer incidence and mortality rates, the council, modeled after the Foundation’s African American National Advisory Council (AANAC) established in 1999, is comprised of 11 Hispanic and Latina thought leaders with diverse cultural backgrounds and a broad spectrum of disciplines including health care, research, marketing, education, community outreach, patient advocacy, and public policy.

Members were nominated by peers on the basis of their leadership skills and their experience in the fields of health, business, policy-making and/or community activism. The charter members of the Foundation’s National Hispanic/ Latina Advisory Council are: Itzel Diaz, Miami, Fla.; Ysabel Duron, San Jose, Calif.; Venus Ginés, M.A., Atlanta, Ga.; Carolina Hinestrosa, M.A., M.P.H., Bethesda, Md.; Linda Lovato-Montoya, M.B.A., Albuquerque, N.M.; Amelie Ramirez, Dr.P.H., San Antonio, Texas; Monica Reynoso-Mudgett, Sherman, Texas; Eve Sanchez Silver, Red Bank, N.J.; Angela Sauaia, M.D., Ph.D., Denver, Colo.; and Esther Sciammarella, M.S., Chicago, Ill.

Cecilia McKay, a former vice chair of grants and education for the Komen Foundation, will chair the Council. McKay, who was the Foundation’s first Spanish-speaking Helpline volunteer, is currently the Executive Director of the Dallas Concilio of Hispanic Service Organizations.

According to Ms. Kidd, the relatively high breast cancer mortality rate among Hispanic and Latina women can, in part, be attributed to a prevalence of low income, low educational attainment, lack of health insurance, language barriers, lack of awareness of breast cancer risks and screening methods, and lack of physician referrals. Distrust of doctors can also play a part in some women decision to forego basic breast health care.

The council is further advancing the Foundation’s mission to meet the breast health and breast cancer needs of all women. Through a network of more than 100 Affiliates across the country, unmet breast health and breast cancer needs are identified. Qualified, non-duplicative community-based breast health initiatives receive funding from the Foundation. In many cases, the populations served by these community-based initiatives are medically underserved minority groups and immigrants, including Hispanic and Latina women.

The Komen Foundation is the nation’s leading private provider of funding for breast cancer research and community-based breast health education, screening and treatment programs. As an important part of its mission, the Komen Foundation provides grants for population-specific research projects ranging from breast cancer epidemiology to breast health education efforts targeted toward immigrants and other people with special needs. The Foundation offers Spanish-language guidance to women through its telephone Helpline, 1.800.I’M AWARE®, and provides print and other breast health educational materials in Spanish. Spanish-language information on breast health and breast cancer is also available on Komen’s award-winning website, http://www.komen.org.

The Power of a Promise™

The Susan G. Komen Breast Cancer Foundation was established 20 years ago by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died of breast cancer at the age of 36. Today, the Foundation has more than 75,000 volunteers working through a network of U.S. and international Affiliates and events like the Komen Race for the Cure® to eradicate breast cancer as a life-threatening disease by advancing research, education, screening and treatment. Since its inception in 1982, the Komen Foundation and its Affiliate Network have raised more than $450 million for the fight against breast cancer. For more information, visit http://www.komen.org/.

NOTE TO EDITORS: For detailed biographical sketches of the members of the advisory council, please visit http://www.komen.org/. To arrange for an interview with Cheryl Kidd, M.P.H., or one of the members of the Council, please contact Jean Maza at (972) 701-2105.

CONTACT:

Jean Maza, (972) 701 2105

or

Kristin Kelly, (972) 855-1607

mun2 televisión OFFERS ADVERTISERS DIRECT ACCESS TO THE NATION’S EXPLOSIVE LATIN YOUTH MARKET

0

MIAMI, FL–(HISPANIC PR WIRE)–September 16, 2002–mun2 televisión, the best cable TV channel alternative for U.S. Latin youth, today announced the beginning of its Fall 2002 national internship program, u>mun2, geared for college students. u>mun2’s first group of graduates marked a very successful effort last summer as the program opened television industry doors to students who gained experience in the area of communications. At the same time, u>mun2’s work groups, called u>crews, have been actively present everywhere, thereby becoming the most effective means to reach the Latin youth market in major U.S. cities, including Los Angeles, New York, Miami, Houston, San Antonio, El Paso, and starting this fall also in Phoenix, San Francisco, San Jose, San Diego and Chicago.

“The shortest distance linking advertisers with the Latin youth market aged 18-25 today has a proper name: u>mun2. Our u>crews, comprising college students taking part in the u>mun2 program, have shown great effectiveness as promotional and branding vehicles for mass events, targeting young people in their respective local markets. U>crews are also instrumental in market samplings, focus groups, surveys, blast e-mail and other guerrilla marketing efforts that capitalize on young Latino’s awareness of the mun2 televisión brand, an asset rated as ‘cool’ and ‘cutting-edge’ by them” said Yolanda Foster, Vice President of mun2 televisión.

Among other activities, u>crews were active this summer coordinating and promoting Free Music Sunday and Latina Night for Latina Magazine in Miami. They also promoted mun2 televisión’s image in major events, including Young Americanos in Los Angeles, Lowrider in San Antonio and La Banda Elastica’s Latin Alternative Music Awards in New York, where they promoted the network’s brand during the concert and conducted artist interviews for the “Street Hacker” segment. “Street Hacker” was launched through u>mun2 as a student original production in order to highlight local events, activities and talent. This summer, u>mun2 demonstrated it can be a powerful liaison between advertisers and this young, sought-after target audience. u>crew members were effective leaders, trendsetters with a strong attitude, a great influence over members of their generation.

mun2 televisión is the new cable TV alternative for young U.S. Latinos. As part of NBC Cable Network, mun2 offers a fresh, new and authentic programming line-up reaching more than 5.2 million households. Less then a year old, mun2 is a division of Telemundo Communications Group, Inc, which is wholly-owned and operated by NBC.

–30–

CONTACT:

Claudia Santa Cruz

305-220-8887

mun2 televisión AGAIN OPENS TV INDUSTRY DOORS TO LATINO COLLEGE STUDENTS

0

MIAMI ,FL–(HISPANIC PR WIRE)–September 16, 2002–mun2 televisión, the best cable TV channel alternative for U.S. Latin youth, today announced the nationwide launch of its u>mun2 Fall 2002 internship program targeted at Latino college students. The first program was successfully completed in the summer, with all participants gaining an in-depth knowledge of the television industry. u>mun2 will now provide a new group of students with an opportunity to do their internship in the field of communications in major U.S. cities, including Los Angeles, New York, Miami, Houston, San Antonio, El Paso, and beginning this semester in Phoenix, San Francisco, San Jose, San Diego and Chicago.

Some of last semester’s u>mun2 success stories include Mario Garibaldi hired as a mun2 televisión promotion producer in Miami. Another graduate, Marggen Torres, produced a travel program titled “mochileando,” to broadcast soon on mun2. Kevin Venegas, from New York, interviewed singer Jorge Moreno for the FuZion entertainment magazine show. Jacqueline Lapp and Melissa Hernández, from Los Angeles, also did an interview with artist Luis Fonsi; and a new segment titled “Street Hacker,” was created, to be fully-produced by the students in order to highlight events and activities in each of their local markets. Students also participated in the production of many local events, gaining experience in organizing, promoting and executing concerts, contests, exhibits and more.

“We are very pleased with the results achieved by u>mun2’s first group of graduates. Reports have shown that U.S.-born children of Hispanic immigrants are nearly as likely as non-Hispanic whites to enroll in college, but less than half as likely to earn bachelor’s degrees. Programs like u>mun2 help these students to reach their educational goals, and our network is committed to making this happen,” said Yolanda Foster, Vice President of Programming at mun2 televisión.

“u>mun2 is totally in among young Latinos like myself who are studying communications; there are many internships out there, but u>mun2 is unique because it gives you the freedom to be creative,” said student Melissa Hernandez from California Polytechnical Pomona in Los Angeles.

Students who join u>mun2 fulfill a 15- to 25-hour per week work schedule during an academic semester, and they receive college credit. Those interested in applying for u>mun2 should call 954-430-7873, or send their résumés via e-mail to: umun2@mun2television.com. For more information, visit http://www.mun2television.com.

mun2 televisión is the new cable TV alternative for young U.S. Latinos. As part of NBC Cable Network, mun2 offers a fresh, new and authentic programming line-up reaching more than 5.2 million households. Less then a year old, mun2 is a division of Telemundo Communications Group, Inc, which is wholly-owned and operated by NBC.

–30–

CONTACT:

Claudia Santa Cruz

305-220-8887

USHCC PRESIDENT AND CEO GEORGE HERRERA AMONG EXECUTIVES AT PRESIDENT’S ECONOMIC FORUM IN WACO, TEXAS

0

WASHINGTON–(HISPANIC PR WIRE – BUSINESS WIRE)–Aug. 13, 2002–George Herrera, President and CEO of the United States Hispanic Chamber of Commerce, is among the business leaders invited to participate at President Bush’s Economic Forum being held today at Baylor Law School in Waco, Texas.

The President’s Forum will address a series of issues to help sustain economic recovery, foster long-term economic growth and prosperity, and usher in a new era of integrity in American business.

“The USHCC is pleased that the President has taken the initiative to address economic community development. With the Hispanic community being the largest growing segment (1.2 million) in the small business community, we can play a pivotal role in leading our Nation in this economic recovery. I applaud the President for his vision and foresight to hold this economic summit and include the Hispanic business community,” said Herrera.

The President’s Economic Forum includes government policy makers, small investors, small business owners, industry experts, workers, business ethicists, union members, corporate executives, economists, business students and other experts to discuss the fundamentals of the economy and the President’s agenda to increase economic growth in the future.

The USHCC represents the interests of more than 1.2 million Hispanic-owned businesses in the United States and Puerto Rico, which earn more than $200 billion annually. It serves as the umbrella organization for more than 200 local Hispanic chambers nationwide, and it actively promotes the economic growth and development of Hispanic entrepreneurs. For more information about the USHCC visit HTTP://www.ushcc.com.

–30–des/ph*

CONTACT:

USHCC

Maria Ibanez, 202/842-1212

NEW STUDY REVEALS THE “RIGHT SPEND” FOR HISPANIC MARKET

0

Miami and McLean, VA, –(HISPANIC PR WIRE)–September 13, 2002–As corporations determine their marketing and business allocations for the coming year, most companies’ resource allocations have been slow to respond to the changing demographic realities and are misaligned with Hispanic purchasing behavior, reports a new study released today by the Association of Hispanic Advertising Agencies (AHAA). The study also reports that under investments in the U.S. Hispanic market means that corporations are likely to be overspending for lower consumption rates by the general market.

The study, “The Right Spend: Setting Your Budgets to Best Reach the U.S. Hispanic Market” is the first-ever analysis of appropriate marketing and business spending by product categories. It provides a guide for corporations as they develop their total, national and regional business and marketing budget allocations. The study looks at more than 20 core product categories and in each of these groups, corporations would have to allocate substantially more of their total national marketing budget to reach the right spending levels. AHAA commissioned The Santiago Solutions Group to conduct the analysis on its behalf.

“The findings in this study show that corporations need to create new allocation levels in their total national business and marketing budgets that align marketing with per household potential, revenue and consumption,” said Ingrid Otero-Smart, president of the Association of Hispanic Advertising Agencies. “We had overwhelming corporate interest in our earlier study and created today’s study to better help corporations allocate their total business and marketing resources to achieve maximum return in the Hispanic market.”

The “Right Spend” study builds on AHAA’s April 2002 study “Missed Opportunities.” This earlier study revealed vast corporate under investing in the U.S. Hispanic market and set an average total, national spending benchmark of eight percent. The earlier study also revealed that corporations are only appropriating an average of 3.2 percent of the total national business and marketing resources targeting Hispanic consumers. Today’s study refines this number by product categories and suggests the following:

Over the next 5 years, continued demographics shifts will create even more pressure to fix past allocation short-falls to appropriately tap the consumption of Hispanics.

Hispanic consumer demographics and purchase behavior for categories such as children’s OTC remedies, baby products, personal electronics and personal care, beauty and cosmetics, make it imperative that corporations allocate between 10-25 percent of their total national business and marketing resources to the Hispanic Spanish/Bilingual market.

For categories such as fast food, apparel, home cleaning, grocery items, beer, non-alcoholic beverages, autos, home electronics, telecom, entertainment, travel, health information and armed services, corporations should allocate 7-13 percent of their total national marketing and business resources to the Hispanic Spanish/Bilingual market.

For categories such as financial investments, computers and insurance, corporations need to make substantial investment increases up to 7 percent in their total national marketing and business resources over current spending.

In addition to looking at total national marketing and business resource allocation levels, corporations should make even greater resource allocations based on specific Hispanic population density and language preference in key Hispanic markets like New York, Los Angeles, Miami, Chicago, Phoenix and Houston. For example, beer manufacturers and wireless providers should be allocating 10% of their overall national marketing resources to Spanish/Bilingual Hispanics. Meanwhile, they should allocate about one third of their Southern California resources and nearly half of their South Florida resources to reach Spanish/Bilingual Hispanics on a local basis.

When making the appropriate spending allocations, the long-term value opportunity of the Hispanic market and its high customer loyalty cannot be attained by a short-term approach that only rewards short-term profits.

“Most industries would have to double or triple their current allocation to Hispanics to be aligned with current Hispanic purchasing,” said Carlos Santiago, president of The Santiago Solutions Group. “Stockholders should be concerned about widespread overspending in other consumer segments generating much less for every dollar of investment. These times of economic downturn are perfect to correct historic misalignments and invest 2003 dollars in a way that truly maximizes each segment’s short and long-term returns.”

In order to reach the spending allocations in this study, AHAA evaluated consumption data in a wide variety of categories for Hispanic and the general market from multiple data sources. AHAA measured consumption as household penetration or annual dollars spent per household in each Hispanic and general market categories. The Hispanic consumption levels were divided by the general market levels to derive a consumption index. These indices were then multiplied by a media language factor and by the percentage of Hispanics in the U.S. population. The final result represents the appropriate percentage of marketing allocations out of total national marketing resources in a given category that should be targeted to Spanish/Bilingual Hispanics.

AHAA released the study during its 13th semi-annual conference held in Miami. Copies of the AHAA study can be downloaded from the AHAA website at www.ahaa.org or by calling AHAA at 703-610-9014.

About AHAA:

The Association of Hispanic Advertising Agencies is the national organization of firms that specialize in marketing to the nation’s 40 million Hispanic consumers, the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors.

AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA helps organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America’s Hispanic consumers, who together have an estimated buying power of $630 billion.

About The Santiago Solutions Group:

The Santiago Solutions Group, “Multicultural Business Strategy Architects”™ (TSSG), is a national leader providing business strategy development and management consulting to help clients become multicultural leaders. TSSG provides organizations serious about creating significant shareholder value from the multicultural marketplace, with internally and externally focused 360° measurable implementation solutions. Services offered range from opportunity sizing and proper investment to subsegment identification to product innovation, cultural adjustments to retail operations, and strategic partner searches (i.e. Advertising Agencies).

TSSG empowers clients with the speed and know-how to evolve their brands and infrastructure assets by capitalizing on new technologies and analytics, with the insights that come from having launched and led multiple Fortune 50 Hispanic, African American and Asian American P&L Business Units.

–30–

CONTACT:

Christine Mohr ;(703) 610-0204

or

Jessica Joisten; (703) 610-0203

JACK’S BIG MEAL DEAL

0

SAN DIEGO, CA–(HISPANIC PR WIRE)–September 12, 2002–With the economy as shaky as Ozzy Osbourne after a three-day espresso bender, getting a good deal for your dollar hasn’t been that easy until now.

After improving its burgers with the “Our Best Burgers Ever™” initiative, Jack in the Box® restaurants are now improving value with a new, combo-meal program allowing guests the flexibility to choose a meal – including sandwich, fries and drink – from among three sizes to fit their appetite and budget.

“Jack in the Box has always been known for menu variety,” said Stuart Morris, product manager at Jack in the Box. “Now with the new combo meals, guests have even more opportunities to personalize their meal and satisfy their cravings all at a great value.”

Jack’s three new combo meals come in small, medium and large sizes. The medium and large combos also come with a newly designed, car-friendly plastic cup that fits snugly into car cupholders. Memorabilia collectors take note: The new cup will showcase two different printed designs, usually featuring an image of the chain’s fictional founder Jack, every couple of months.

The medium and large combo meals are priced at a recommended 39 cents and 69 cents, respectively, above the small combo meal price. Guests also have the option to upgrade to seasoned curly fries for an additional 20 cents.

Founded in 1951, Jack in the Box Inc. (NYSE: JBX) is the nation’s first major drive-thru hamburger chain. The San Diego-based company operates or franchises more than 1,850 quick-serve restaurants in 17 states and has 43,000 employees.

Note to media: A photo is available at http://www.jackinthebox.com/pressroom

–30–

CONTACT:

Manager, Corporate Communications

Kathleen Finn, 858/571-2301

http://www.jackinthebox.com

TELEMUNDO LAUNCHES NEW PUBLIC AFFAIRS SHOW ‘ENFOQUE’

0

MIAMI, FL–(HISPANIC PR WIRE)–September 12, 2002–Beginning this Sunday, September 15, 2002, journalist José Díaz-Balart will host ENFOQUE (9:30AM ET), Telemundo’s first-ever public affairs program exploring government and public affairs issues affecting Hispanics in the United States and around the world.

Well-respected journalist Díaz-Balart, a veteran of international broadcast news, brings extensive experience reporting as anchor and correspondent on both, English and Spanish-language television, for different networks including Telemundo, CBS, and Univision.

The half-hour program, broadcast every month from the nation’s capital, will include in-depth interviews with prominent government and political figures. This Sunday’s edition, on September 15, will feature special guest Congressman Robert Menéndez of New Jersey, who is also Vice Chair of the Democratic Caucus.

“The program will present the human side of our community leaders, senators and congress members as well as their political role. ENFOQUE will cover the most important current issues facing our community with a personal touch,” stated Díaz-Balart.

Telemundo, the fastest growing U.S. Spanish-language television network, reaches 90% of Hispanic viewers. Telemundo Communications Group, Inc. owns and operates ten U.S. full-power UHF stations serving the eight largest Hispanic markets, and also owns and operates the leading full-power television station and related production facilities in Puerto Rico. Telemundo is operated by NBC.

–30–

CONTACT:

Gerardo Oyola

(305) 889-7598

BENITO MARTINEZ (THE SHIELD), JACQUELINE ARIES (RESURRECTION BLVD.) CAMILLE GUATY (GOTTA KICK IT UP) AND JEFFREY LICON (BROTHERS GARCIA)TO PARTICIPATE IN TOWN HALL DISCUSSION ON HOW YOUNG LATINOS ARE PORTRAYED IN THE MEDIA

0

Miami, FL–(HISPANIC PR WIRE)– September 12, 2002–mun2 televisión, the best cable television alternative for young U.S. Latinos, is inviting Angelinos this september 24 to the first town meeting discussion regarding how Latin youth is portrayed in movies and television. Special guests scheduled to participate will include television personalities “Benito Martinez of “The Shield, Jacqueline Aries of “Resurrection Boulevard,” Camille Guaty of “Gotta Kick It Up,” and Jeffrey Licon of “The Brother’s Garcia”. They will be joined by Viva 107.1 morning radio show dj Rafael Sigler. In addition, the taping will feature musical group Quetzal.

“Movies and television frequently display ethnic stereotypes in their productions, but such depictions don’t always reflect the true reality of the community,” said Yolanda Foster, mun2 Vice President of Programming. “It is our commitment to provide our young viewers with an opportunity to voice their views on a topic that directly affects them.”

The event will take place in Los Angeles, the largest Hispanic market in the U.S., with 6.6 million Latinos, and also the youngest, with a 25-year age average for the Latino community. Located at Qtopia, 6021 Hollywood Blvd., the forum is free and open to young, opinionated Latinos ages 18-30. Those wishing to attend should arrive no later than 6:00pm, entrance will be based on a first-come-first-serve basis.

The debate will be produced and broadcast by mun2 televisión in October as part of its one-year anniversary special.

mun2 televisión is the new cable alternative for young U.S. Latinos. Its fresh, new and authentic programming line-up reaches more than 5.2 million total households. The network is part of Telemundo Cable, which also owns the news and entertainment channel Telemundo Internacional. Telemundo Cable is a division of Telemundo Communications Group, Inc, which is operated by NBC.

–30–

CONTACT:

Claudia Santa Cruz

305-220-8887

LATINA STYLE MAGAZINE ANNOUNCES THE LATINA STYLE 50

0

Washington, D.C.,–(HISPANIC PR WIRE)–September 12, 2002–LATINA Style Magazine is proud to announce the LATINA Style 50 for 2002. This is the fifth year LATINA Style evaluates corporate America’s sensitivity to Latina’s needs and goals in the workplace. This annual national report of the top fifty companies is the most respected evaluation of corporate America’s policies and practices as it pertains to Hispanic working women. The report is the result of an extensive search involving more than 600 of the most respected corporations in the U.S.

Companies responding to LATINA Style’s survey were evaluated based on the issues LATINA Style readers have identified as most important to them in the workplace. The principal areas of evaluation were: Number of Latina Executives, Mentoring Programs, Latina/Hispanic/Women on Board of Directors, Educational Opportunities, Dependent/Child Care Support, Leave for Childbirth, Alternative Work Policies, Benefits, Women’s Issues, downsize retraining and Hispanic Relations.

Robert E. Bard, President and CEO of LATINA Style Magazine, says, “As the only national Latina publication focusing on the needs and aspirations of the Latina working-woman, we have a duty to keep Hispanic women informed about corporate America’s best employment practices. By the latest count, Hispanic women in the U.S. workforce exceed 5 million, and the numbers continue to rise. We have gone to great lengths to provide a reliable resource for Latinas to evaluate these companies. Latinas can be confident that the LATINA Style 50 – 2002 represents some of the best opportunities corporate America has to offer to the Latina working woman.”

The company of the year is Washington, DC based Fannie Mae. At a time when scrutiny of corporate America is at an all time high, Fannie Mae has excelled in all areas of evaluation. It is the finest example that Diversity works. An annual award ceremony will take place at the beginning of next year, 2003.

THE LATINA Style 50 – 2002

Aetna Inc.

AFLAC Inc.

Allstate Insurance Company

American Airlines Incorporated

American Express Company

Avon Products, Inc.

Bank One Corporation

Burlington Northern Santa Fe Railway

Citigroup Inc.

The Coca-Cola Company

Colgate-Palmolive Company

Consolidated Edison

DaimlerChrysler Corporation

DuPont Company

Eastman Kodak Company

Fannie Mae – Company of the Year

FleetBoston Financial Group

Ford Motor Company

Freddie Mac Corporation

General Mills, Inc.

General Motors Corporation

IBM

Intel Corporation

Johnson & Johnson

JP Morgan Chase & Co.

Kellogg Company

Kraft Foods Inc.

Liz Claiborne, Inc

Marriott International, Inc.

Merrill Lynch & Co., Inc.

Morgan Stanley Dean Witter Corp.

New York Life Insurance Company

Nordstrom, Inc.

Pacific Gas & Electric Co.

PepsiCo, Inc.

Philip Morris Companies Inc.

Pitney Bowes Inc.

The Principal Financial Group

The Procter & Gamble Company

Prudential Financial

R.R. Donnelley & Sons Company

Ryder System, Inc.

SBC Communications Inc.

Sears, Roebuck and Co.

Sodexho

Southern California Edison International

State Farm Insurance Companies

United Services Automobile Association

Wachovia Corporation

Washington Mutual, Inc.

–30–

CONTACT:

Robert E. Bard

(202) 955-7930

US MARINE CORPS SALUTED HISPANIC HEROES

0

Miami,FL–(HISPANIC PR WIRE)–September 12, 2002–The United States Marine Corps recognized thirteen Hispanic Heroes at the most recent National Council of La Raza Annual Conference and Latino Expo USA in Miami. The heroes are former Marines who were honored with the nation’s highest military award, the Congressional Medal of Honor “for conspicuous gallantry and intrepidity at the risk of his life above and beyond the call of duty.” The Hispanic Heroes were featured at the Marine Corps booth exhibition area, alongside the Marine Leadership Speakers program, at the La Raza Conference and Latino Expo.

“Hispanics have served in the United States Armed Services for over a century,” says Raul Yzaguirre, Chairman/President of the National Council of La Raza. “We have made tremendous contributions to building and protecting this nation, so we are proud to celebrate our heroes from the US Marine Corps who were recognized with this prestigious award.”

The Hispanic Heroes entered the Marine Corps from various parts of the United States, and fought in wars from the Boxer Rebellion (1901) to World War II (1940s), the Korean War (1950s), and the Vietnam era conflict (1960s-70s). They were majors, captains and privates. Of the thirteen heroes, only one is living, Sando M. Vargas, Jr. who was recognized with the Congressional Medal of Honor for his action in Dai Do, Republic of Vietnam on April 30 to May 2, 1968.

The Congressional Medal of Honor is the highest award for valor in action against an enemy force which can be bestowed upon an individual serving in the Armed Services of the United States. The Award is generally presented to its recipient by the President of the United States of America in the name of Congress.

–30–

CONTACT:

UniWorld Group Public Relations

Shelley O’Connor

212-219-7187

or

Richard Amundsen

305-586-8747

U.S. ARMY SOLDIER WALKS 400 MILES FOR 9/11 HEROES

0

Ft. Bragg, NC–(HISPANIC PR WIRE)–September 11, 2000–U.S. Army soldier, Julio Ramirez, determined to raise money for firefighters who risked their lives on 9/11 and their families, finished his 400-mile walk around the perimeter of Puerto Rico this morning at 8:46 a.m.-the precise moment that the World Trade Center Towers were struck one year ago.

“My wish is to help the brave men and women who risked their lives for us that tragic day last September,” said Sergeant First Class Julio Ramirez. “Through this walk around Puerto Rico, we hope to raise money that is desperately needed to buy equipment and keep the firefighting units prepared for emergency situations.”

Sergeant Ramirez, along with three friends, Sergeant First Class Larry W. Hemingway, Vilma Fortis and Mark Person began their long trek on September 1s in San Juan, putting in forty-mile days on foot, accepting the kindness of strangers along the route who fed them fruit and offered dollar bills when they were too poor to give much else. Each night the group of four camped out or stayed at island hurricane shelters along the way, rising early the next morning to continue their difficult walk.

“This is nothing compared to what our country’s firefighters and rescue workers went through last year,” says Sgt. Ramirez. “It is the least I can do to give back to my country that I serve proudly every day. In fact, the proudest day of my life was when I visited Ground Zero last November and was stopped by at least a dozen people who wanted to talk to me, because I was in my Army uniform. That was when the seed of this idea was planted.”

The walk for firefighters finishes up at El Morro Castle in Old San Juan where the Mayor of San Juan has invited Sergeant Ramirez and the rest of the group to participate in a solemn commemoration of the victims of 9/11. He hopes to continue to raise money for the nation’s firefighters through donations of U.S. citizens.

According to Sgt. Ramirez, there is a fund established at the Ft. Bragg Credit Union called the “Cinco de Mayo 10K” and contributions are being accepted in Account # 431967253, P.O. Box 70240, Ft. Bragg, NC 28307. He says that all donations will go to the New York City Fire Department, the Cameron, North Carolina Fire Department and the Ceiba, Puerto Rico Fire Department.

“Each day as I walk,” says Sgt. Ramirez, “I think about those people who suffered so much at the hands of the terrorists. It is what made me strong enough to finish the walk. We want those families who lost loved ones to the World Trade Center disaster to know that we care.”

Sergeant First Class Julio Ramirez is a 40-year old professional soldier in the United States Army. The father of four young children, Julio enlisted in 1985 and is currently stationed at Ft. Bragg, NC, where he works as an evaluator at the warfare school on the Army base.

Sgt. Ramirez took personal leave in order to partake in this walk. His passion for the cause and sense of obligation to honor America’s fallen heroes motivated him to lead this effort.

–30–

CONTACT:

Lorraine Pulido-Ramirez

210.892.0759

HISPANIC ADVERTISING LEADERS TO HEAT UP MIAMI WITH DISCUSSIONS ON CORPORATE UNDERSPENDING AND FUTURE OF ADVERTISING

0

McLean, VA,–(HISPANIC PR WIRE)–September 11, 2002–The Association of Hispanic Advertising Agencies (AHAA), the leading organization of firms that specialize in marketing to Hispanic consumers, will host their 13th Semi-Annual Conference in Miami focusing on industry trends and changes. The conference will take place on September 12th – 15th at the Fontainebleau Hilton Resort in Miami Beach, Florida.

Attendees will partake in two full days of workshops, discussions, and roundtables that will tackle some of the issues that face the advertising industry today. Sessions topics include: an in-depth look at some of the most under invested sectors in the Hispanic market, such as pharmaceutical, financial, and automotive, and how Hispanic marketers can change this reality; how agencies can pair public relations with advertising to get their clients in the news; and the benefits and pitfalls of executing truly integrated online/offline campaigns.

At a press conference on Friday, September 13th, AHAA will release the follow-up findings to their last research study, Missed Opportunities: Vast Corporate Underspending in the U.S. Hispanic Market. The new study, The Right Spend: Setting Your Budgets to Best Reach the U.S. Hispanic Market is the first-ever analysis of appropriate advertising spending by product categories. It provides a guide for corporations as they develop their total, national business and marketing budget allocations. The study divides more than 20 core product categories into high, medium-high, medium and lower spending groups. In each of these groups, corporations would have to allocate substantially more of their total national marketing budget to reach the right spending levels.

“Participants will walk away from this conference with fresh new ideas and strategies that they can implement in their agencies and corporate executives will walk away from this conference with a clearer understanding of how much of their total advertising budget should be allocated towards reaching the Hispanic market,” said Ingrid Otero-Smart, president of the Association of Hispanic Advertising Agencies.

On Saturday, September 14th the Fourth Annual Advertising Age Hispanic Creative Advertising Awards Gala will honor the country’s best Hispanic-targeted advertising in television, radio, newspaper, magazine, out-of-home and interactive media at the Nikki Beach Club. The Gala will be hosted by improv comedian Ricky Cruz and feature special guests from sponsors Telemundo, Radio Unica, America Online and People en Español.

“The gala gives us the opportunity to celebrate the wonderful creativity of our industry as we honor our colleagues Saturday night,” said Otero-Smart.

About AHAA – http://www.ahaa.org:

The Association of Hispanic Advertising Agencies is the national organization of firms that specialize in marketing to the nation’s 40 million Hispanic consumers, the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors.

AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA helps organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America’s Hispanic consumers, who together have an estimated buying power of $630 billion.

CONTACT:

Christine Mohr, (703) 610-0204

or

Jessica Joisten, (703) 610-0203

NAHP MEDIA SUMMIT EVENTS

0

Untitled Document

WASHINGTON, D.C.–(HISPANIC PR WIRE)–September 10, 2002–Mark your calendars
for the 4th Annual D.C. Media Summit, organized by the National Association
of Hispanic Publications and the National Hispanic Press Foundation.  The
main focus of the summit is “Building the Case for Latino Print.”
The 2002 NAHP Media Summit Committee has planned a series of seminars that will
focus on a variety of topics involving the Latino print industry.  Special
guest speakers such as the Honorable Alberto Gonzalez, White House Counsel,
are scheduled to participate in the events.  Throughout the summit, NAHP
will both demonstrate how the Hispanic print industry is the most effective
media in reaching the critical demographics in the Latino population and demand
a level playing field for Hispanic print in federal communications campaigns. 
Events also include special luncheons, dinners and receptions, including the
1st Annual Recognition Dinner, saluting a popular Hispanic leader and honor
a long time advocate of print media.  For a schedule of events, please
follow this press release to the bottom. 

NAHP represents over 220 publications (magazines and newsletters) with a combined
circulation of over 10 million.  For more details regarding the schedule
for the NAHP 4th Annual D.C. Media Summit, contact Luis Gouffray, Interim Director,
or Tom Oliver, Foundation Director, at (202) 662-7250.

Wednesday, September 25, 2002

Capitol Hill visits by NAHP
members   U.S. Capitol
Reception and 1st Annual       
      9:00 a.m. – 5:00 p.m.
Recognition Dinner                   
Hotel Washington
                                     
5:45 p.m. – 10:00 p.m.

Thursday, September 26, 2002
Summit- Print Media
and the           National
Press Club
Hispanic Market/       
              9:00
a.m. – 3:15 p.m.

Government Agency Presentations/
Accessing Federal Media
Dollars
for Latino Print
National Magazine Reception          
Rayburn B-338
Honoring Congressional               
6:00- 8:00 p.m.

Hispanic Caucus
Friday, September 27,
2002
Press Conference/                    
National Press Club
Accessing Federal Dollars,
II         9:30 a.m. – 11:45 a.m.
White House Visit                    
The White House
                                     
1:00 p.m. – 3:00 p.m.

–30–

CONTACT:
Marcela Castro
Ph: (202) 662-7250

TBS SUPERSTATION TO PROVIDE SPANISH-LANGUAGE FEED FOR BIG PLAY SATURDAY’S COLLEGE FOOTBALL COVERAGE

0

ATLANTA–(HISPANIC PR WIRE – BUSINESS WIRE)–Sept. 10, 2002–TBS Superstation will expand its use of a Spanish-language feed available for retransmission in the SAP (second audio programming) format to include its college football package.

The feed will go beyond simply featuring translations of the English broadcast, with two Spanish-language announcers providing live play-by-play (Jose Medellin) and analysis (Marcelo Godoy) in their own language and style. Viewers will be able to use the SAP button on their television to listen to Medellin and Godoy call all 11 TBS Superstation match-ups, featuring the Pac-10 and Big 12. The network kicks off its coverage on Saturday, Sept. 14, with UNLV @ Oregon State at 7 p.m. (ET)/4 p.m. (PT).

“The Pac-10 is very pleased that TBS Superstation’s games will be broadcast in a Spanish-language feed,” said Thomas C. Hansen, Pac-10 Commissioner. “Each of our areas has a significant Spanish-speaking population, and this will offer these viewers an opportunity to enjoy the college football games in their own language.”

“We are very excited about the addition of a Spanish-language feed,” said Kevin Weiberg, Big 12 Commissioner. “This is a great way to build on the growing number of Spanish-speaking fans of college football. We believe that the growing diversity of the Big 12 region is a real strength and this feature of our Turner Sports agreement will add a new dimension to the regional and national coverage of Big 12 football.”

Medellin and Godoy have spent much of 2001 working together on Atlanta Braves radio on WWWE (1100 AM), providing Spanish play-by-play and analyst work, respectively. Medellin’s impressive resume also includes stints covering the Green Bay Packers, Milwaukee Brewers and Milwaukee Bucks for Spanish language papers from 1998-2001. Medellin was also the official voice for the 1996 Olympic Games Spanish host radio station and was Fox’s first Spanish language announcer for its Major League Baseball ‘Game of the Week’ via SAP. Godoy covered every major local sports team in Atlanta for an Atlanta-based Spanish newspaper in 2001. His radio experience as a host, anchor and producer dates back to 1993.

TBS Superstation’s Big Play Saturday will include the Saturday evening college football game, immediately followed live by the new hosted movie franchise, The Movie Bowl. Ernie Johnson will host from The Big Game House, providing cutaways and highlights from other games throughout the telecast. Following the game’s conclusion, Johnson will hand off to Matt Arden and Cheri Christian, hosts of The Movie Bowl.

The Pac-10 is composed of Arizona, Arizona State, California, Oregon, Oregon State, Stanford, UCLA, USC, Washington and Washington State. The Big 12 includes Baylor, Colorado, Kansas, Kansas State, Missouri, Nebraska, Oklahoma, Oklahoma State, Iowa State, Texas, Texas A & M and Texas Tech.

Turner Sports, Inc., an AOL Time Warner Company, presents some of the best and most popular sporting events worldwide, and is a leader in televised sports programming. With events airing on three networks — TBS Superstation, TNT and Turner South — Turner Sports’ line-up includes the NBA, NASCAR and NASCAR.com, college football, arena football, professional golf and PGA.com, Atlanta Braves baseball, Atlanta Thrashers hockey, Atlanta Hawks basketball and figure skating.

TBS Superstation, Turner Broadcasting System, Inc.’s flagship entertainment network is basic cable’s #1 network among key adult demos and cable’s most-watched network, a position it has held for 25 consecutive years. Reaching more than 88 million households, the Superstation offers viewers a wide mix of programming, including action-packed original movies, groundbreaking original series, hosted movie franchises, world broadcast premieres, popular sitcoms, Atlanta Braves baseball and college football. The Superstation’s Web site is located at TBSsuperstation.com.

–30–YS/at

CONTACT:

Turner Sports

Jeff Pomeroy, 404/827-4786

or

TBS Superstation

Beth Buursema, 404/885-2051

SANTA ANA EVENT BRINGS CULTURES, COMMUNITIES TOGETHER; ‘FIESTAS OF THE AMERICAS’ ONCE CELEBRATED MEXICAN INDEPENDENCE DAY, TODAY IT INTEGRATES MULTI-CULTURALISM AND THE ARTS

0

SANTA ANA, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–Sept. 10, 2002–Time was when The City of Santa Ana’s Annual “Fiestas Patrias” event held throughout the streets of its historic downtown was meant to celebrate “el diez y seis de septiembre,” Mexican Independence Day, a festive commemoration for the vast Latino population that calls this city home. That was before September 11th.

“We saw here, as we saw throughout the country, that this neighborhood is a community of Americans first and foremost,” said Mathew Lamb, Santa Ana Downtown Development Manager and one of the key administrators behind “Fiestas Patrias.” This year the city will honor America’s diversity and the strength of all the nationalities throughout the Americas contributing to the demography of Santa Ana by calling the event “Fiestas of the Americas.” “Our event will still celebrate our rich Latino culture, but we will also honor the spirit of inclusion – for all those in North, Central and South America,” said Lamb.

“Fiestas of the Americas” will still have the pop of “Fiestas Patrias.” The event will feature a concert stage with live bands, carnival rides and an assortment of multi-cultural food booths and arts & crafts exhibits. There will also be family fun activities and a variety of sponsor exhibits to keep the anticipated crowd of over 200,000 entertained over the three-day weekend starting Friday, September 13th through Sunday night, September 15th.

City and event planners are taking this opportunity to emphasize how Santa Ana is quietly becoming a Mecca for the arts and education. Already home to the Museum of Discovery and the Ronald Reagan Federal Building, developers have created a thriving artist’s community with galleries and lofts adjacent to downtown. “We’re going to have a mini-arts festival within `Fiestas of the Americas,'” said Norma Cunningham, owner of Cunningham Gallery of Fine Art. “On 2nd Street at the Plaza of the Artists we’ll be displaying art from a number of our galleries that recalls our city’s Latino roots. It’s the first time in the 14-year history of Fiestas that we are adding this event to unify the downtown area and to create a multicultural experience. We sent 9,000 invitations out to invite art lovers to join us in celebrating!”

Hours for “Fiestas of the Americas” will be Friday, September 13th from 5-10 pm; Saturday, September 14th from 11 am – 10 pm; and Sunday, September 15th, from 11 am – 9 pm. Admission is free although attendees should expect to pay for carnival rides and food and parking.

“Fiestas of the Americas” is produced for Santa Ana’s Downtown Business Association by All Access Entertainment, producers of McDonald’s Fiesta Broadway in Los Angeles and a host of other cultural events throughout Southern California. For more details contact Peter Bellas at 310/914-8308.

–30–RJ/la* KH/la

CONTACT:

All Access Entertainment

Peter Bellas, 310/914-8308

NAHP SCHEDULES THE HONORABLE ALBERTO GONZALEZ TO SPEAK AT SUMMIT

0

WASHINGTON, D.C.–(HISPANIC PR WIRE)–August 9, 2002–The Honorable Alberto Gonzalez has confirmed that he will speak at the 3rd Annual D.C. Media Summit, sponsored by the National Association of Hispanic Publications and the National Hispanic Press Foundation. Gonzalez serves as general counsel for President Bush and is a leading contender to a United States Supreme Court nomination. If nominated, Gonzalez will be the first Hispanic appointed to the position. “Al is a distinguished lawyer. Al is a man who has only one standard in mind when it comes to ethics and that is the highest of high standards,” said President Bush when he first nominated Gonzalez.

On Thursday September 26, 2002, Gonzalez will speak on issues concerning the impact Hispanic press has on the Latino population in the United States and will discuss the importance of promoting growth throughout the indistry.

The NAHP 3rd Annual D.C. Media Summit will focus on “Building the Case for Latino Print,” the chosen theme for the summit. The 2002 NAHP Media Summit Committee has planned a series of seminars that will focus on a variety of topics involving the Latino print industry. Throughout the summit, NAHP will both demonstrate how the Hispanic print industry is the most effectve media in reaching the critical demographics in the Latino population and demand a level playing field for Hispanic print in federal communications campaigns.

The White House Counsel advises the president on all legal issues concernig the Office of the President and the White House. Prior to working with the president in the White House, Gonzalez served as Bush’s secretary of state and as his legal counsel in Texas. He was a Bush appointee to the Texas Supreme Court and the second Hispanic to serve in the position. Gonzalez was born in San Antonio, Texas and raised in Houston.

NAHP is a non-profit organization founded in 1982 on a mission of uniting Hispanic publications in order to better promote Hispanic print and to educate readers of its member publications. Today, NAHP represents over 220 publications whose combined circulation reach over 10 million Hispanics across the country. NAHP publications have an estimated total readership of 42 million Latinos (based on industry standard press rate of 4.2 readers per copy).

The National Hispanic Press foundation was founded in 1996 with a mission statement of building America and its Hispanic communities through professionalism and excellence in publishing.

–30–

CONTACT:
Marcela Castro L
(202) 6627250

MARCH OF DIMES TO HONOR LATINO LEADERS AND AMERICA ON SEPTEMBER 12; RAISE AWARENESS OF HEALTH RISKS LATINO BABIES FACE

0

–(HISPANIC PR WIRE – BUSINESS WIRE)–

ADVISORY…for Thursday (Sept. 12)

WHAT:

March of Dimes to hold the seventh annual A Salud De Los Niños Awards Gala to honor community leaders who have balanced their personal and professional lives and have positively impacted the Latino community. Funds raised help support March of Dimes programs such as Comenzando bien and Proyecto Salud Latina, which serve Latino families in Southern California.

WHO:

Honorees

— Doctor Fernando J. Guerra, Director, Center For the Study of Los Angeles – Loyola Marymount University

— Kathleen A. Torres, M.P.H.

— Renan Almendarez-Coello (el “Cucuy” de la Mañana)

— The De Cardenas family, founders and owners of Cacique, Inc.

Hosts

— Ruth Livier and Mauricio Mendoza, stars of Showtime’s “Resurrection Blvd.”

Special Guests

— Aliza Lifshitz, M.D., “La Doctora Aliza” of Univision and La Opinion

— March of Dimes Ambassadors, Alma V. Marquez & Hector Herrera will share a personal story about their daughter, Miquitzli, born at 25 weeks of pregnancy.

— Actress Carmen Zapata

— Special performance by the Los Angeles Music & Art School Youth Chorus

— Chief Greg Gibson, Los Angeles Fire Department, who will deliver the invocation

WHEN:

Thursday, September 12

6:00 PM — Reception

7:00 – 8:00 PM — Dinner, Awards presentation and Chorus performance

WHERE:

Millennium Biltmore Hotel

506 South Grand Ave.

Los Angeles, CA 90071

INFO:

The March of Dimes is a national, voluntary health agency whose mission is to improve the health of babies by preventing birth defects and infant mortality. Founded in 1938, the March of Dimes carries out this mission through programs of research, community services, education, and advocacy. The Southern California Chapter serves more than 22 million people, and has divisions in Greater Los Angeles, San Diego-Imperial County, Orange County, and the Inland Empire. For more information, please call 213/637-5050, the national Pregnancy & Newborn Health Education Center at 888/MODIMES, or go to http://www.marchofdimes.com or http://www.nacersano.org.

–30–MW/la* WAM/la

CONTACT:

March of Dimes

Anita D. Roark

213/637-5058

213/400-3667 (cellular)

or

Conexion Public Relations

Gaby Kabrins

310/689-7305

310/748-4229 (cellular)

KMART LAUNCHES LA VIDA MAGAZINE, HISPANIC ENTERTAINMENT AND LIFESTYLE PUBLICATION

0

TROY, MI,–(HISPANIC PR WIRE)–September 9, 2002 — Kmart Corporation (NYSE:KM) announced today its inaugural issue of La Vida magazine, an entertainment and lifestyle magazine that contains features and articles that resonate with the heritage and cultural nuances of the Hispanic community. Reaching more than 10 million Spanish-speaking consumers in the U.S. each month, La Vida magazine will allow Kmart the opportunity to speak directly to its Hispanic customers through its targeted editorial content beginning with its first September 15 issue.

Following on the heels of the launch of the first Spanish-language weekly advertising circular for a national discount retailer, Kmart’s La Vida magazine is yet another key element of Kmart’s multicultural marketing strategy. The magazine builds a relationship with the Spanish-speaking community by incorporating relevant information with a blend of product offerings from Kmart, further demonstrating the company has what Hispanic customers need and want to live their lives at an affordable price.

The La Vida magazine will include topics such as entertainment news and artist profiles. The first issue features not only Marc Anthony on the cover, but also includes his special Kmart exclusive CD offer; horoscopes by internationally renowned astrologer and psychic, Walter Mercado; food and recipes by Giovanna Huyke, celebrity TV chef; health and beauty tips by Univision host and spokesmodel for Sabado Gigante, Rashel Diaz; the inside scoop and gossip; Latin holidays; special in-store promotions and a section highlighting Kmart’s employees.

The buying power of the U.S. Hispanic population has grown by more than 156 percent in the past seven years to approximately $452 billion, a phenomenal increase that experts say will keep climbing as the number of Hispanics continues to grow*. Kmart’s La Vida magazine provides a compelling approach for its brand partners with an opportunity to directly target the Hispanic market. La Vida will incorporate thematic articles throughout the year on events that resonate in the Hispanic community, occurring in key months, and will include products that follow editorial content from Kmart’s top-name brand partners.

Initial distribution of one million copies of the La Vida magazine will be in select markets with large Hispanic populations. The La Vida magazine will wrap the Kmart advertising circular which now appears weekly in Spanish within these markets: Nogales and Yuma, Arizona; Chicago; Los Angeles, Palm Springs and San Diego, California; El Paso and Laredo, Texas; Miami and New York.

“Kmart’s La Vida Magazine is the first of its kind by a major discount retailer,” said Barbara J. Firment, senior vice president of Advertising Sales and In-Store Presentation of Kmart Corporation. “The topics covered in La Vida are the mainstay of our stores — from music, to health and beauty, to food and to our employees, who contribute a great deal to customer care and to their communities. This publication is just a natural extension for Kmart in that both traditionally and historically, the Hispanic community is one of our most loyal customer groups.”

Earlier this year, Kmart unveiled its new “Kmart. Cosas para La Vida” marketing campaign, directly targeting its Spanish-speaking customers through television and radio advertising. In keeping with its commitment to this growing community, Kmart is continuing to strengthen its role as the leading discount retailer within the Hispanic market through its Spanish-language La Vida magazine and weekly advertising circular. Alturas Communications, Inc. developed the Kmart La Vida concept.

Kmart Corporation is a $36 billion company that serves America with more than 1,800 Kmart and Kmart SuperCenter retail outlets and through its e-commerce shopping site, http://www.kmart.com.

Alturas Communications Inc. is a minority-owned, full-service marketing communications company specializing in multicultural and urban retail solutions. Headquartered in Denver, Alturas Communications also has offices in Detroit and Miami.

Meridian, Incorporated is a strategically focused, results-driven, multi-disciplined communications specialist providing a comprehensive array of advertising, creative, prepress, photography and digital/graphic art services. The company’s clients include leaders in the retail, consumer products, B2B, magazines and textbook publishing industries. The company is part of the Black Dot Group, a subsidiary of Applied Graphics Technologies, Inc. (AMEX:AGD).

*Source: The Selig Center for Economic Growth at the University of Georgia

–30–

CONTACTS:

Kmart Corporation

Susan Dennis

248-463-1021

or

Alturas Communications, Inc

Nelda Carrizales Skevington

210-497-5200 or 210-416-0418