San Francisco, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–June 24, 2004–Nextel Communications Inc. (NASDAQ:NXTL), the title sponsor of the NASCAR NEXTEL Cup Series(TM), announced today the launch of Nextel FanScan In-Car Audio – an exclusive, first-of-its-kind wireless service that allows NASCAR fans to listen on any Nextel(R) phone to live radio communications between drivers and their teams during races. Now when fans are not at the track on race day and from anywhere on Nextel’s all-digital network, fans can access thrilling firsthand accounts from drivers, crew chiefs, owners, spotters and other team members. Fans can hear how cars are handling, pit stop strategies, track conditions and celebratory banter throughout the race to the checkered flag. Nextel FanScan In-Car Audio is powered by SportsCom and XSVoice.
“FanScan delivers fans with an exclusive audio pit crew pass. Fans can now virtually ride shot gun with their favorite drivers from the comfort and convenience of their living room couch or wherever else they happen to be on race day,” said Mark Schweitzer, senior vice president of marketing for Nextel. “FanScan is the latest example of how Nextel is redefining the role of ‘title sponsor’ in professional sports. Nextel’s affiliation with NASCAR is based entirely on how we can leverage our core competencies in wireless communications to enhance the fan experience. As a technology company that always strives to offer what is first, better and different, Nextel is uniquely positioned to provide fans with unprecedented ways to go beyond being spectators, immersing them in the entire experience so that they are part of the action.”
Fans will still use traditional short-range “scanners” exclusively at the track, but when they can’t attend a race, FanScan provides them with a service that is similar in quality to a scanner but with a reach of thousands of miles instead of hundreds of feet. FanScan is the perfect complement to tuning into NASCAR TV and radio coverage, providing a more in-depth and interactive experience. No other sport allows fans to hear the inside strategy of teams like FanScan offers. For example, pitching or sideline coaches never share their discussions during games.
FanScan subscribers can choose to hear audio from nine featured driver teams for every race. These nine featured teams may vary from week to week. For example, for this weekend’s race in Sonoma, these driver teams will be featured:
#2 Rusty Wallace
#6 Mark Martin
#8 Dale Earnhardt, Jr.
#12 Ryan Newman
#15 Michael Waltrip
#24 Jeff Gordon
#29 Kevin Harvick
#48 Jimmie Johnson
#88 Dale Jarrett
From the nine featured teams, FanScan subscribers can change which one to hear throughout the race. They can also choose the “All-Scan” option, which automatically scans conversations from the nine featured teams – plus an additional 15 other top-driver teams. Listeners will hear the car number of the team communication prior to listening to their actual correspondence.
Nextel customers can sign up for FanScan via their computer at http://www.nextel.com/fanscan or via their phone on the NASCAR NEXTEL Cup Series(TM) section of Nextel Online(R). They can subscribe for a promotional price of $4.99 for a race and $9.99 for all the races in a month.(1) The FanScan service is accessed solely as a phone call. Nextel Online service is not required to subscribe or access the FanScan service.
NASCAR fans can choose from a variety of motor-sport-themed products, wireless services and applications from Nextel including:
— NASCAR NEXTEL Cup Series i736 mobile phones, which feature the number, signature and unique design and colors of ten different drivers, including Jeff Gordon and Dale Earnhardt, Jr.;
— NASCAR.COM Mobile, a wireless website with NASCAR.COM news and NASCAR NEXTEL Cup Series content;
— NASCAR.COM Alerts, which automatically sends text messages with breaking NASCAR news;
— NASCAR.COM To Go, a JAVA(TM) application which provides NASCAR news, driver information, qualifying and race results and a live leader board;
— NASCAR-themed wallpapers and ring tones, which allow fans to customize their mobile phones with race sights and sounds.
High-resolution images of the NASCAR NEXTEL Cup Series i736 mobile phones are available at http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4569277. For more information about NASCAR offerings from Nextel, visit http://www.nextel.com/nextelcup.
(1)Charges do not include any applicable long distance or per minute usage charges which apply.
Nextel Communications, a FORTUNE 200 company based in Reston, Va., is a leading provider of fully integrated wireless communications services and has built the largest guaranteed all-digital wireless network in the country covering thousands of communities across the United States. Today 95 percent of FORTUNE 500(R) companies are Nextel customers. Nextel and Nextel Partners, Inc. currently serve 296 of the top 300 U.S. markets where approximately 252 million people live or work.
About Nextel Partners
Nextel Partners, Inc. (NASDAQ:NXTP), based in Kirkland, Wash., has exclusive rights to offer the same fully integrated, digital wireless communications services offered by Nextel Communications (Nextel) in mid-sized and rural markets in 31 states where approximately 53 million people reside. Nextel Partners and Nextel together offer the largest guaranteed all-digital wireless network in the country serving 296 of the top 300 U.S. markets. To learn more about Nextel Partners, visit http://www.nextelpartners.com.
SportsCom, Inc. is a leading developer of live event programming and technology. The company, based in Atlanta, has spent a decade delivering live racing audio to fans across the nation. SportsCom provides its programming and technology to several partners, including Nextel Communications, various broadcast and cable programming distributors, and a number of Fortune 500 corporations.
XSVoice is a wireless platform and application developer based in Nashville, Tenn. Through its proprietary SWInG (Streaming Wireless Internet Gateway(TM)) platform, XSVoice enables mobile access to virtually any type of live and on-demand streaming audio content. With deep industry expertise, extensive partnerships, resources and proven experience in creating mobile solutions, XSVoice can develop and deliver informative and entertaining products and services for today’s wireless user.
Nextel Communications Inc., Reston
Aaron Radelet, 703-433-8246
Mike Mooney, 704-632-7909
Joel Shadle, 703-433-4654
Paul Blalock, 703-433-4300