RESTON, VA and LOS ANGELES, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–July 9, 2003–Nextel Communications Inc. (NASDAQ: NXTL), a leading provider of fully integrated wireless communications services, and Univision Communications Inc. (NYSE: UVN), the nation’s leading Spanish-language media company, today announced Nextel will be the official sponsor and exclusive wireless carrier of the Gold Cup, North America’s largest soccer tournament.
The Gold Cup will run July 12-27 and be televised nationwide on the Univision broadcast network and Galavisión cable network, which reach more than 65 million U.S. households and 97 percent of U.S. Hispanic households. Nextel’s sponsorship will be an integrated communications effort that includes advertising, in-stadium promotion, wireless-device content and online activities at http://www.univision.com.
For the first time ever, fans will be able to follow Gold Cup action no matter where they are in the Nextel National Network. Under the “What’s New” heading on the web browser of their Nextel wireless devices, fans will be able to participate in polls, with the results televised on Univision and Galavisión in real time. Powered by Proteus, the polls will ask questions such as, “Who will win the 2003 Gold Cup?”
Also on their Nextel web browsers or at http://www.univision.com, fans will be able to sign up to receive game-time and scoring alerts for their favorite teams. Additionally, the Nextel web browser will include soccer trivia questions and an opportunity to win a VIP package to attend EuroCup 2004 in Lisbon, Portugal.
Nextel will have booths at both the Boston-area and Miami game venues where attendees can experience firsthand the Gold Cup content on Nextel’s wireless devices. They will also have the opportunity to use Nextel’s Nationwide Direct Connect(TM), the first and only wireless Push To Talk(TM) service to allow users instant communication across the country. Nationwide Direct Connect is available in more than 85 percent of Nextel’s markets and will be completely rolled out by the end of July.
“Univision is excited to partner with Nextel to make this year’s broadcast the most interactive and exciting ever,” said Javier Saralegui, president of Univision Online. “By utilizing the latest Nextel technologies to offer fans unprecedented access to the Gold Cup soccer tournament, Univision is expanding the tradition of its preeminent soccer coverage.”
“Nextel is pleased to sponsor a premier event like the Gold Cup with Univision,” said Pat Garner, senior vice president for emerging markets at Nextel. “With the rapid increase of the U. S. Hispanic population plus the growth of Hispanic-owned businesses, more and more Latinos value the products and services of Nextel. The Gold Cup schedule coincides with the launch of Nationwide Direct Connect, which provides a terrific opportunity to communicate this exclusive new feature on a much broader scale. Additionally, Nextel will deliver Gold Cup alerts and other exciting, interactive media to bring Gold Cup soccer to life for those attending in person or viewing on Univision or Galavisión.”
Contested every two years, the Gold Cup will crown the champion national team of the North and Central American and Caribbean regions. It will be held in three cities – Foxboro, Massachusetts; Miami, Florida and Mexico City, Mexico. The 12-team tournament will have 10 CONCACAF (Confederation of North, Central America and Caribbean Association Football) teams, led by the USA, Mexico, Costa Rica and Honduras, and two invited squads from CONMEBOL (South American Soccer Confederation), world champion Brazil and South American champion, Colombia.
Nextel Communications, a Fortune 300 company based in Reston, Va., is a leading provider of fully integrated wireless communications services and has built the largest guaranteed all-digital wireless network in the country covering thousands of communities across the United States. Nextel and Nextel Partners, Inc., currently serve 198 of the top 200 U.S. markets. Through recent market launches, Nextel and Nextel Partners service is available today in areas of the U.S. where approximately 241 million people live or work.
Univision Communications Inc. (NYSE: UVN) is the premier Spanish-language media company in the United States. Its operations include: Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic households; TeleFutura Network, the new 24-hour general-interest Spanish-language broadcast television network reaching 73% of U.S. Hispanic Households; Univision Television Group, which owns and operates 23 television stations; TeleFutura Television Group which owns and operates 30 television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Music Group, which includes the Univision Music label, Fonovisa Records label, Rudy Perez Enterprises label and a 50% interest in Mexican based Disa Records label as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Internet company in the U.S. Hispanic market located at www.univision.com. Univision Communications is headquartered in Los Angeles with network operations in Miami and television stations and sales offices in major cities throughout the United States.
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