Nickelodeon Partners with Latin Force to Take ‘Dora The Explorer’ Across The...

Nickelodeon Partners with Latin Force to Take ‘Dora The Explorer’ Across The United States

‘La Casa de Dora’ draws large, enthusiastic crowds as thousands of families visit Dora the Explorer’s interactive house


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New York, NY–(HISPANIC PR WIRE)–April 14, 2005–Nickelodeon continues its commitment to diversity by tapping into the Hispanic marketing firm, Latin Force, to take Dora the Explorer from screen to local communities. As the number one show among preschool aged children, Nickelodeon has enjoyed great success from the advent of the bicultural, bilingual seven-year-old girl character.

Thousands of children have been visiting Dora’s house in 7 cities across the country. Created to embrace Hispanic culture and allow preschoolers to experience Dora’s home, “La Casa de Dora” is a 2,000 square-foot, Latin American inspired exhibit with a terracotta tiled roof house, several rooms and a courtyard. Each section of “La Casa de Dora” contains play and problem-solving activities with Spanish elements. Dora fans can enjoy family portraits and photo albums with bicultural nuances. In the backyard, preschoolers can enjoy Latin music, computer games from NickJr.com, an interactive dance mat and the Dora costume character.

This innovative program was developed through the dynamic collaboration between Nickelodeon and Latin Force. “If you want success introducing and growing broadcast properties, then you cannot deny the importance of Latinos in the United States. Nickelodeon has enjoyed ten years as the number one cable network because our screen is as diverse as the country itself and Latinos are a driving force in that diversity. We are enthusiastic about our ongoing partnership with Latin Force because they are helping us realize opportunities in the ever growing Hispanic market,” said Herb Scannell, Vice Chairman, MTV Networks and President, Nickelodeon Networks.

Through its partnership with Nickelodeon for the past two years, Latin Force shares with the network its expertise in Hispanic marketing, public relations and strategic planning. “Our relationship with Latin Force has been invaluable. Their insights and knowledge have helped us better understand and serve the Latino audience,” said Cyma Zarghami, President, Nickelodeon Television.

David Perez, CEO of Latin Force LLC indicated, “Nickelodeon truly understands the importance of the Latino community and is completely committed to programming consistent with its diverse audience. Dora is an icon among Hispanic children and their parents because she projects a positive image and celebrates her language and culture. Families can expect to see more of Dora and Nickelodeon in the future.”

Remaining dates for “La Casa de Dora” mall tour:

4/16-17

Albuquerque, NM

Coronado Center

4/23-24

Miami, FL

Pembrook Lakes Mall

4/30-5/1

Chicago, IL

Spring Hill Mall

About Latin Force LLC:

Latin Force is a leading Hispanic marketing consulting firm that provides insight and strategy to understand and connect with Hispanic consumers. Clients include: Nickelodeon Networks, MTV, Kraft Foods, Wells Fargo, Virgin Mobile USA and Nike.

About Nickelodeon:

Nickelodeon, now in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 88 million households and has been the number-one-rated basic cable network for more than eight consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

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CONTACT:

Latin Force

Yesenia De Avila

212-813-6776

or

Mónica Villalobos

212-813-6768

Nickelodeon Partners with Latin Force to Take ‘Dora The Explorer’ Across The United States