New York, NY and Miami, FL–(HISPANIC PR WIRE – PR NEWSWIRE)–January 17, 2008–The Nielsen Company and Todobebe, Inc. today announced an agreement to collaborate and provide key measurements for Todobebe’s upcoming Viva la Familia Fiestas, a national celebration of motherhood and the Hispanic family organized by one of the world’s leading Hispanic parenting brands.
As part of the agreement, Nielsen will provide Todobebe and participating advertisers with audited data about the event hosts and the guest participants. Todobebe will also promote The Nielsen Company and its services for Hispanic ratings participation among its Viva la Familia Fiestas audiences.
Todobebe is the global leader in providing Spanish language parenting content via TV, radio, online, print and in-home Viva la Familia Fiesta celebrations. Through this agreement, Nielsen and Todobebe will also explore ways to seek ongoing input from clients and consumers and to develop new and enhanced metrics for measuring advertising exposure among Hispanic audiences.
Celebrating the Hispanic family, the Todobebe Viva la Familia Fiestas feature a sixty-day media campaign generating over 30M consumer impressions via national TV, radio DJ endorsements, online promotions and direct mail. National PR activities include special celebrity appearances with Todobebe hosts Aracely Arambula, Karen Martinez and Jeannette Kaplun and center around making “family miracles” happen. These events, coupled with promotional sweepstakes and contests, generate buzz before, during and after the parties.
On the day of the event, April 26, 2008, 10,000 celebrating moms will hold simultaneous parties for over 100,000 of their friends and family members. Together, the united parents will create the largest known party held on a single day in over 150 cities, specifically dedicated to celebrating the Hispanic family.
“This relationship presents an opportunity for both companies to leverage their respective strengths in order to reach and measure this dynamic and growing market, “said Cynthia Nelson, Todobebe’s Chief Operating Officer.
“As Nielsen continues to grow its measurements of the Hispanic consumer, part of our mission is to inform the community about who we are, what we do and the importance of accurately measuring television viewing behavior,” said Monica Gil, Vice President of Communications and Community Affairs, The Nielsen Company. “Our agreement with Todobebe will have an important role in strengthening and expanding our relationships with the Hispanic communities.”
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit http://www.nielsen.com .
Todobebe, the family brand dedicated to families who are planning, expecting and raising babies, is a multimedia company that includes content and programs such as: Todobebe TV, the only network TV show on child rearing, in the U.S. and via Televisa Networks in Mexico; Todobebe.com, the #1 Internet destination for Spanish-speaking families expecting and raising babies since 1999; Todobebe radio capsules syndicated via ABC Radio Networks, and Todobebe radio shows distributed in South and Central America; Todobebe Magazine distributed in the top newspapers in the United States; Todobebe Viva la Familia the largest multimedia event and national party all around babies and child rearing; The Todobebe Book, the parenting guide for babies 0-12 months published by Harper Collins-Rayo in English and Spanish; Todobebe Parenting Tips, airing hourly in over 550 Wal-Mart stores nationwide in the US via the Premier Retail Network, and in hospitals in Mexico via Canal Angeles. For more information, please visit, http://client.todobebe.com/corporate .