New YorK, NY–(HISPANIC PR WIRE)–January 19, 2007–To pay homage to the revolution that Nike started 25 years ago with the Air Force 1, Nike is introducing it’s new basketball shoe, the Air Force 25. It’s based on the design of the original Air Force 1, and is a modern, sophisticated shoe that evokes the heritage of the Force franchise and Nike Air technology. The AF25 features visible zoom air in the forefoot and max air in the heel for ultimate comfort.
In support of the Air Force 25, Nike is launching a new basketball marketing campaign on January 18, “The Second Coming: Our Game, Our Time”. It will debut on MTV’s Sucker Free at 4 p.m. ET/PT and at http://www.NikeBasketball.com. The campaign will also feature two unique music collaborations, out-of-home in six markets, vertical print, digital communications, mobile phone communications and retail marketing.
The new advertising spot features the faces of Nike Basketball and Force today: LeBron James, Kobe Bryant, Steve Nash, Amare Stoudemire, Rasheed Wallace, Jermaine O’Neal, Tony Parker, Paul Pierce, Shawn Marion, and Chris Paul playing the ultimate pick-up game.
In 1982, Nike changed the game of basketball forever with the introduction of the Air Force 1, the first basketball shoe with a Nike Air cushioning system. The Air Force 1 evolved from a performance breakthrough on the court to a cultural icon of the street.
Its street status has been reinforced over the years through unique interpretations that include revered tattoo artist Mister Cartoon’s custom designed Air Force 1’s, which quickly became collector’s items.
Moses Malone, Bobby Jones, Michael Cooper, Mychal Thompson, Jamaal Wilkes, and Calvin Natt are the original six athletes who were featured in the now-legendary Nike poster that helped introduce the Air Force mindset of “I’m going to go through you, not around you or over you.” Players such as Charles Barkley, David Robinson and Alonzo Mourning continued the Force franchise.
ABOUT NIKE, INC. (NYSE:NKE)
Based near Beaverton, Oregon is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; NIKE Bauer Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, which designs, markets, and distributes fine dress and casual shoes and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.