LOS ANGELES–(BUSINESS WIRE)–April 11, 2003–Nissan North America, Inc. announced today the launch of Nissan en Español at http://www.nissanusa.com/espanol. The site was created to deliver a comfortable, interactive user experience for the diverse, online Hispanic community. The interactive Spanish language site seeks to envelop the current lifestyle of the Hispanic culture and will offer Spanish-speaking consumers convenient features such as a Dealer Locator, Vehicle Information, and Owning Information.
The launch of the site also supports Nissan’s commitment to diversity and inclusion. According to the U.S. Census Bureau, the Hispanic population grew by 60% in the last decade making Hispanics the largest ethnic minority group in the nation. The Nissan en Español site supports Nissan’s commitment to meet the distinct needs of a diverse marketplace.
“The Hispanic market represents a significant portion of our customer base and we want to provide the right tools to help our customers gain easy access to Nissan products and information,” said Samuel Lopez, Jr., Manager of Hispanic Interactive Marketing for Nissan. “We felt a Spanish language website was another way to demonstrate Nissan’s dedication to delivering quality products to our customers in a format that was valuable and useful to them.”
Nissan en Español is modeled after the existing corporate web site in English, httpwww.nissanusa.com.
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at http://www.nissanusa.com or contact the corporate media line at 310/771-5631.
Nissan North America
Maria Fernandez, 310/771-5631