San Antonio, TX–(HISPANIC PR WIRE)–November 15, 2007–Whether in Mexico on business, vacation or visiting family, consumers can now make calls with GoPhone. AT&T Inc. (NYSE: T) announced today roaming service throughout Mexico on GoPhone prepaid wireless plans, which offer all the benefits of wireless with the same conveniences of GoPhone — no annual contract, credit check or deposit. With AT&T’s GoPhone, roaming is available as soon as subscribers enter Mexican territory and no activation or special plan is needed. A television campaign begins airing today in border markets to promote roaming in Mexico via GoPhone.
“At AT&T, we strive to provide our customers with the convenience and flexibility to call the U.S. when traveling to Mexico,” said Roberto Garcia, executive director of Marketing for AT&T’s wireless unit. “GoPhone gives customers the spending control, outstanding convenience and savings that they have come to expect from the leader in prepaid wireless service. When going to Mexico, make sure you go with GoPhone.”
Convenient and affordable wireless services that work south of the border are in high demand from travelers and border-region communities, and Mexico is the destination for millions of vacationers each year. Through the roaming service, calls are 99 cents a minute throughout Mexico. Customers can easily replenish their accounts while in Mexico simply by dialing 6-1-1 directly from their GoPhone. The 6-1-1 dialing feature also provides customers with access to their card balance as well as world-class customer service.
According to the Office of Travel and Tourism Industries (OTTI), in 2006, Mexico was the top international destination for U.S. travelers with 19.7 million travelers. What’s more, Mexico surpassed the U.K. to become the top international market in terms of U.S. traveler expenditure, with spending totaling $10.9 billion in 2006.
With GoPhone, U.S. travelers vacationing in Mexico can stay connected and never miss a beat of what’s going on back home. In addition to popular features, such as sending photos and text messages, having GoPhone in Mexico provides travelers with an easy-to-use phone in case of an emergency.
AT&T’s GoPhone puts customers in control and frees them from annual contracts, credit checks or deposits. GoPhone is extremely easy to use right out of the box, and customers experience the benefits of AT&T’s wireless network. For more information about GoPhone, visit http://www.gophone.com.
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AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
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