Miami, FL–(HISPANIC PR WIRE)–July 22, 2003–Burger King Corporation announced today its sponsorship of the 4th Annual Latin GRAMMY® Awards. Burger King Corporation, as an exclusive sponsor, will provide hospitality and promotions for Latin Recording Academy national and local events that underscore its commitment to Hispanic communities.
“This is the type of partnership that Burger King Corporation seeks to create and aims to reinforce,” stated Russ Klein, Burger King Corporation’s chief marketing officer. “It illustrates the importance of the Hispanic culture in America, while recognizing and celebrating the significant contributions the Hispanic community has made. Furthermore, it allows us to make a long lasting impact where it matters most, in our youth and communities. We hope to continue making contributions that emphasize education and cultural heritage.”
The international fast food giant has formed a partnership with the Latin Recording Academy to produce various events ranging from grass-roots, consumer-oriented concerts for U.S. Hispanics and multi-cultural consumers to events designed to reach key figures within the Hispanic community. On a national level, the corporation will support a concert series that will showcase top-level performers. The Latin GRAMMY Concert Series will take place Thursday, Aug. 21 through Monday, Sept. 1 in New York, Los Angeles, Miami, Orlando, Chicago, Dallas and Houston. Additionally, four block parties featuring cultural entertainment (ranging from Pablo Montero, Tri-O, Area 305 and Willie Chirino) for the distinct segments of the Hispanic community will be held in South Florida where the partnership will also present the Latin GRAMMY Nominee Announcement/Heroes Award to distinguished members of the local music and business community.
In addition to Burger King Corporation’s efforts to emphasize music celebration and supplementing this year’s Latin Music initiatives, various events will also highlight music education. Similar to the company’s Latin Music documentary and national school tour, the “e-Latin GRAMMY Carreras y Música” education initiative will reach out to high school students and educate them on the world of music from a creative, business and logistical standpoint. A panel of music industry experts will come together in a live and closed-circuit setting to share their knowledge and experiences with approximately 10,000 students across 26 school campuses in the U.S. and Latin America.
The BURGER KING® sponsored series of events and awards will culminate September 3 at the 4th Annual Latin GRAMMY Awards airing on CBS, 9 ET/PT.
About Burger King Corporation
Burger King Corporation and its franchisees operate more than 11,350 restaurants in all 50 states and in 58 countries and territories around the world. Ninety-one percent of BURGER KING® restaurants are owned and operated by independent franchisees. Since the company’s founding in Miami in 1954, the BURGER KING® brand has offered consumers the advantages of Fire-Grilled food known to bring out the flavor of ingredients naturally, creating a preferred product. The Company’s vision is to “provide its guests with the best burgers and a variety of great tasting, healthier foods that are cooked over an open fire.” In fiscal year ending June 30, 2002, BURGER KING® had system-wide sales of $11.3 billion. Burger King Corporation is owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. To learn more about BURGER KING®, please visit the company’s website at http://www.burgerking.com.
About the Latin Recording Academy
The Latin Recording Academy is a membership-based organization comprised of more than 4,000 recording artists, musicians, producers and other creative and technical recording professionals who are dedicated to improving the quality of life and cultural conditions for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recording arts and sciences, the Latin Recording Academy provides educational and human services programs to the Latin music community. For more information about the Latin GRAMMY Awards, the Latin Recording Academy, as well as a complete list of nominees, please visit http://www.latingrammy.com