Noticias del Mundo, La Raza Newspaper and Semana headline first wave of...

Noticias del Mundo, La Raza Newspaper and Semana headline first wave of Latino Publications launching online with Hispanic Digital Network

Hispanic advertisers now have a powerful tool for Web marketing campaigns targeting coveted Spanish-dominant and bilingual Internet users regionally and nationwide


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MIAMI, FL–(HISPANIC PR WIRE)–December 9, 2003—New York daily, Noticias del Mundo (http://www.noticiasdelmundo.com), Chicago weekly, La Raza Newspaper (http://www.laraza.com) and Houston weekly Semana (http://www.semananews.com) are among the first wave of 10 Hispanic publications unveiling their news Websites this week as part of Hispanic Digital Network (HDN). Latino-owned and operated HDN is the nation’s first network of Hispanic publications online.

The first wave of HDN publications also includes seven other Hispanic weeklies that are among the leaders in their respective markets. They include: El Extra (http://www.elextranewspaper.com) and El Hispano News (http://www.elhispanonews.com) (both of Dallas), El Bohemio (http://www.bohemionews.com) (San Francisco), El Latino (http://www.ellatinoonline.com) (San Diego), El Vocero Hispano (http://www.elvoceromi.com) (Grand Rapids) and La Prensa Hispana (http://www.laprensahispananewspaper.com) (Indio, CA). Phoenix weekly, Prensa Hispana will go online later this week. Several more quality Hispanic publications from across the country and Puerto Rico will be unveiling their own HDN sites in the coming weeks.

“Today we celebrate the achievement of an important milestone in Hispanic publishing, advertising and the booming Hispanic Internet,” said Manny Ruiz, CEO of HDN and its sister company, news distribution service Hispanic PR Wire. “HDN publications now enjoy first-rate news Web sites comparable to or better than most U.S. English-language dailies and this is going to help them strengthen and grow their businesses by better serving their readers and advertisers alike.”

From the point of view of advertisers targeting Latinos online, HDN publications individually and collectively reach a much coveted, generally Spanish-dominant audience that is presently the fastest growing and most heavily targeted on the Internet. “The upside of HDN for advertisers is that they can tap into HDN on a local level with publishers or at a network-wide level through HDN and its reps,” said Bill Gato, president of HDN. “At a time when Corporate America is busy trying to attract Hispanics online to visit their own Spanish-language company Web sites, HDN is hotwired to market and drive traffic to those sites through a combination of innovative advertising programs and marketing partnerships.”

HDN SITE FEATURES

HDN’s publisher sites feature all of the following:

– News / Photo Content: The ability to mirror the hard copy of the publications online. Publishers may also choose to publish other stories and features that appear exclusively online.

– Online Classifieds: Visitors may browse, sell or publicize everything from job openings and cars to apartments for rent and even personal ads.

– Advertising: Clients will enjoy ad positions in news venues that attract their target demographics.

– Community Calendar: A dynamic listing of concerts, community functions and other events.

– Weather: Visitors will be able to find the latest weather information.

– Special Sections: Web sites will feature special section links promoting everything from sweepstakes to local festivals.

– Hispanic PR Wire (HPRW) news feed: Visitors will be offered headlines from HPRW.

PUBLISHERS INVITED TO JOIN HDN

HDN’s mission is to provide free, customized news Web sites and free Web hosting to Hispanic-focused publications nationwide. Publications that currently have a Web site can participate fully or partially in HDN. HDN news Web sites are characterized by their ease of use, professional look and sophisticated technology. Each Web site features news/photo, classifieds, community calendar and advertising posting systems that are fully Internet-based.

HDN subscriber publications also receive free Web marketing, technical training and technical support. Member publications will have the ability to generate advertising revenues from their own locally designated ads, from network ad buys, from online classifieds and more.

About Hispanic Digital Network

Latino-owned and operated Hispanic Digital Network (HDN) is the nation’s first network of Hispanic publications on the Internet. HDN (http://www.hdnweb.com) provides free Web solutions software for customized news Web sites for U.S. Hispanic publications and also represents them collectively and individually as a Hispanic Internet media-placement agency. HDN news Web sites are characterized by their ease of use and sophistication. Each Web site features news editorial, classifieds, community calendar and advertising posting systems that are fully Internet based. HDN Member publications have the ability to generate advertising revenues from their own locally designated ads, from network ad buys, from online classifieds and more.

HDN’s roster of publications currently features: Noticias del Mundo (http://www.noticiasdelmundo.com) (New York), La Raza Newspaper (http://www.laraza.com) (Chicago), Semana (http://www.semananews.com)(Houston), El Bohemio (http://www.bohemionews.com) (San Francisco), El Extra (http://www.elextranewspaper.com) and El Hispano News (http://www.elhispanonews.com) (both of Dallas), Prensa Hispana (Phoenix), El Latino (http://www.ellatinoonline.com) (San Diego), El Vocero Hispano (http://www.elvoceromi.com) (Grand Rapids) and La Prensa Hispana (http://www.laprensahispananewspaper.com) (Indio, CA).

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CONTACT:

Hispanic Digital Network

Claudia Phillips

(305) 971.7989

or

Hispanic Digital Network

Bill Gato

(305) 971.7989

Noticias del Mundo, La Raza Newspaper and Semana headline first wave of Latino Publications launching online with Hispanic Digital Network