Novo Nordisk Provides 35,000 Free Spanish-Translated Copies of Mike Huckabee’s Book ‘Quit...

Novo Nordisk Provides 35,000 Free Spanish-Translated Copies of Mike Huckabee’s Book ‘Quit Digging your Grave with a Knife and Fork’

Book can be ordered free of charge on newly launched Spanish patient education Web site Cambiarladiabetes.com


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Princeton, NJ–(HISPANIC PR WIRE)–October 18, 2007–Most people don’t stop bad habits until they have had a serious health scare. Such was the case for presidential candidate and former Arkansas governor, Mike Huckabee, when he was diagnosed with type 2 diabetes in 2002. After his personal success at shedding 100-plus pounds, he has found a platform to share his secrets to creating better health habits in his book, Quit Digging Your Grave with a Knife and Fork.

Novo Nordisk, a world leader in diabetes care, has translated 35,000 copies of this best-selling book into Spanish and is giving it away for free on their newly launched diabetes educational website, CambiarLaDiabetes.com. The highly motivational and witty book has won bi-partisan praise from former President Bill Clinton and Governor Arnold Schwarzenegger who called Huckabee’s lifestyle change, “a model for our nation as we fight an obesity epidemic.”

“Diabetes is an incurable disease and urgent health problem that disproportionately affects Hispanics, but with the proper knowledge and care, people can learn to mange their diabetes and lead a full and active life,” said Dr. Soraly Servera, medical scientific director at Novo Nordisk. “This book will take the first step, by providing readers with an easy-to-follow approach that is not focused on losing weight, but on making permanent changes to start living a healthy life.”

To complement the book, Novo Nordisk has launched CambiarLaDiabetes.com, an interactive Spanish-language Web site that helps users optimize diabetes care. By registering on the site users can immediately access critical information about diabetes and utilize online tools.

The site offers consumers at every stage of diabetes with additional information on diabetes and tools that will help them put that knowledge to use in their daily lives. Highlights of the site include:

— Learning About Diabetes – This section focuses on basic information about diabetes including the causes and signs of diabetes, diabetes medication and what is included in a diabetes care plan.

— Managing My Diabetes – This feature provides users information about taking medication, checking glucose levels and healthy eating.

— Meal Planning Tools – Includes diabetes-friendly recipes in single or family-sized portions along with access to exchange lists.

“This new Web site offers information that allows people with diabetes to learn about the disease so they can make good choices,” said Arturo R. Rolla, MD, professor, Harvard Medical School and Tuft University School of Medicine, Boston. “More importantly, it also provides resources that help people develop the skills to put that knowledge to use in their daily lives, which may lead to reduced risks of diabetes-related complications and an overall healthier lifestyle.

About Diabetes and Obesity in Hispanic Americans

On average, about 2.5 million or 9.5 percent of all Hispanic Americans aged twenty years or older have diabetes.(1) The trend is also affecting the younger population, with nearly half of Hispanic children born in the year 2000 likely to develop diabetes during their lifetime.(2)

In recent years, type 2 diabetes, which occurs when the body does not make enough insulin or can not use the insulin it makes effectively, has increased dramatically due to high rates of overweight and obesity in Hispanics. In 2005, at least one in four Hispanic adults living in the United States. was obese and more than one in six Hispanic high school students were overweight.(3) Additionally, type 2 is being diagnosed in an epidemic number of Hispanic children. The increases are blamed in part on poor diet and lack of exercise.(4)

Those with diabetes are at increased risk for a number of serious, sometimes life-threatening complications. Hispanic Americans are at an increased risk for serious complications such as kidney disease, blindness and amputations. For example, Mexican Americans are almost twice as likely as non-Hispanic whites to develop diabetic retinopathy, the leading cause of blindness in adults 20-74 years of age.(5) They are also 4.5 to 6.6 times more likely to have kidney disease and 1.8 times as likely to undergo lower limb amputation.(6)

Unless the society aggressively addresses the twin epidemics of obesity and diabetes, it is estimated that 50 million Americans will have diabetes by 2025.(7)

Novo Nordisk is a healthcare company with an 84-year history of innovation and achievement in diabetes care. The company has the broadest diabetes product portfolio in the industry, including the most advanced products within the area of insulin delivery systems. In addition to diabetes care, Novo Nordisk has a leading position within areas such as hemostasis management, growth hormone therapy, and hormone therapy for women. Novo Nordisk’s business is driven by the Triple Bottom Line: a commitment to economic success, environmental soundness, and social responsibility to employees and customers. With headquarters in Denmark, Novo Nordisk employs more than 23,600 employees in 79 countries, and markets its products in 179 countries. Novo Nordisk’s B shares are listed on the stock exchanges in Copenhagen and London. Its ADRs are listed on the New York Stock Exchange under the symbol ‘NVO’. For global information, visit http://www.novonordisk.com; for United States information, visit http://www.novonordisk-us.com.

(1) Center for Disease Control (CDC). National Diabetes Fact Sheet. Available at: http://www.cdc.gov/diabetes/pubs/estimates.htm.

(2) National Diabetes Education Program (NDEP). HHS and the NDEP Launch New Campaign to Prevent Growing Diabetes Epidemic in Hispanic and Latino Americans. Available at: http://www.ndep.nih.gov/diabetes/pubs/pasorelease_eng.pdf

(3) American Obesity Association (AOA). American Obesity Association Fact Sheet: Obesity in Minority Populations. Available at: http://www.obesity.org/subs/fastfacts/Obesity_Minority_Pop.shtml

(4) American Diabetes Association (ADA). Feria de Salud Web Page. Available at: http://www.diabetes.org/communityprograms-and-localevents/whatslocal-detail.jsp?id=LOCALINFOITEM_347506&zip=77057&title=

(5) American Diabetes Association. Complications of Diabetes in the United States. Available at: http://www.diabetes.org/diabetes-statistics/complications.jsp

(6) American Diabetes Association. Total Prevalence of Diabetes and Pre-Diabetes. Available at: http://www.diabetes.org/diabetes-statistics/prevalence.jsp . Accessed August 2007

(7) Institute for Alternative Futures. Diabetes & Obesity 2025. August 2007

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Novo Nordisk Provides 35,000 Free Spanish-Translated Copies of Mike Huckabee’s Book ‘Quit Digging your Grave with a Knife and Fork’