Now Playing: Budweiser’s ‘Esta Noche Toca’ Features Latin Grammy Winner Bacilos

Now Playing: Budweiser’s ‘Esta Noche Toca’ Features Latin Grammy Winner Bacilos

The “King of Beers” Brings Hot Latin Music Act To Five Cities This Month


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St. Louis, MO–(HISPANIC PR WIRE)–June 15, 2004–So, do you feel lucky? 
Budweiser wants to give music fans in several U.S. cities – including Chicago,
New York City, Miami, Houston and Dallas – the chance to see one of the hottest
Latin bands perform as part of its “Esta Noche Toca” concert series
this month with Bacilos, and other groups later this year. 

On June 16-17 and 22-24, Latin Grammy winner Bacilos will perform private,
single-show Budweiser “Esta Noche Toca” concerts in intimate venues. 
Adults 21 years and older who would like to attend the shows must receive invitations
to the events through Budweiser promotions in area bars and clubs and through
its local radio station giveaways.  Tickets for each show cannot be purchased,
but additional information is available at http://www.budweiser.com.

“Budweiser’s ‘Esta Noche Toca’ gives adult music fans an
up-close and personal experience by connecting them with popular Latin bands
like Bacilos, in a setting that provides a more intimate feel,” said Juan
Torres, Budweiser brand manager, Anheuser-Busch, Inc.  “Budweiser
will continue to provide the most cutting-edge music experiences, and Esta Noche
Toca is a key example of how the brand wants to reach Latino beer drinkers with
the hottest entertainment at the best venues.”

Three students from the University of Miami formed Bacilos in 1995.  Since
then, the band has built up a large fan base and in 2003 won Latin Grammy awards
for “Best Pop Album by a Duo or Group with Vocal” for “Caraluna”
and “Best Tropical Song” for “Mi Primer Millón.”

Budweiser’s “Esta Noche Toca” program kicked off in New York
on March 26 with popular Merengue artist Tonio Rosario, and is scheduled to
visit select cities across the United States throughout the summer and fall,
featuring other artists including Gilberto Santarosa, Victor Manuelle and Café
Tacuba.

Based in St. Louis, Anheuser-Busch Cos., Inc. is the leading U.S. brewer and
holds a 50 percent share in Grupo Modelo, Mexico’s leading brewer. 
In a survey of 10,000 business leaders and securities analysts, Anheuser-Busch
ranked first overall in quality of products and services among nearly 600 companies
researched in FORTUNE magazine’s 2004 “America’s Most Admired
Companies” listing.  The company also is one of the largest theme
park operators in the United States, is a major manufacturer of aluminum cans
and is the world’s largest recycler of aluminum beverage containers. 
For more information, visit http://www.anheuser-busch.com or http://www.budweiser.com.

BUDWEISER’S ESTA NOCHE TOCA – JUNE 2004 SCHEDULE (as of 6-15-04)

Date              
City        Music Acts    
Venue

Wed., June 16     
Chicago     Bacilos       
House of Blues

Thur., June 17    
Miami       Bacilos       
Bongos

Tues., June 22    
New York    Bacilos       
LQ2

Wed., June 23     
Houston     Bacilos       
Club 713

Thur., June 24    
Dallas      Bacilos       
Hall of State

–30–

CONTACT:
Kimberly Yurkovich
314.577.9671
or
Rick Oleshak
314.577.9928

Now Playing: Budweiser’s ‘Esta Noche Toca’ Features Latin Grammy Winner Bacilos