New Look, New Talent, and New Season on Hispanics Today(R) TV

New Look, New Talent, and New Season on Hispanics Today(R) TV

Hispanics Today(R) Premiered Ninth Season to coincide with the 2007 USHCC Convention in Puerto Rico


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Washington, DC–(HISPANIC PR WIRE)–October 29, 2007–Today, the United States Hispanic Chamber of Commerce (USHCC) announced that Hispanics Today(R) , the chamber’s nationally syndicated television program, has returned for a new season a new look and new talent.

“The new season of Hispanics Today offers fans a line-up of new and exciting shows for the entire family,” said Michael L. Barrera, USHCC President and CEO. “The new look and team deliver a revamped feel and passion to the nation’s first-event national television program for the Hispanic community.”

To enhance its news programming and provide viewers with better access to programming, Hispanics Today(R) has integrated new features such as a new logo, website, and programming staff. The new season includes series focusing on women entrepreneurs, healthy recipe makeovers, and immigration panels.

“As the only English-language television news magazine program committed to Hispanic issues, the program is a best vehicle to reach Hispanic consumers nation-wide,” said Augustine Martinez, Hispanics Today General Manager. “Hispanics Today also offers the best platform to showcase the wealth and diversity of our business community, while providing valuable information that will take our leaders and entrepreneurs to the next level of success.”

On the air since 1999 and a weekly series since 2001, Hispanics Today(R) is broadcast to more than 84 percent of the Hispanic television households in the United States (reaching 26 million viewers in 30 states and the District of Columbia). Hispanics Today is viewed in 24 of the top 25 Hispanic markets in the U.S., including Atlanta, Chicago, Dallas, Los Angeles, New York, Las Vegas, Miami, Orlando, Phoenix, Philadelphia, Tampa, San Francisco and many others.

For more information about Hispanics Today(R), programming and local station listings, visit http://www.hispanicstoday.com.

About Hispanics Today

Hispanics Today is an English-language television show that highlights the largest and fastest growing segment of the U.S. population – the Latino market – and their impact on American business, politics, and culture. The show reaches 84% of Hispanic television viewers in 165 markets.

About the United States Chamber of Commerce

Founded in 1979, the USHCC actively promotes the economic growth and development of Hispanic entrepreneurs and represents the interests of more than two million Hispanic-owned businesses in the United States, which earn more than $350 billion annually. It also serves as the umbrella organization for 200 local Hispanic chambers in the United States, Canada, Puerto Rico and Mexico.

Note to editors: If you are interested in viewing additional information about the U.S. Hispanic Chamber of Commerce, please visit the USHCC Web page at http://www.ushcc.com/about on USHCC’s information pages. Web links, telephone numbers and titles were correct at time of release, but may since have changed. For additional assistance, journalists and analysts may contact USHCC’s Communications Team or other appropriate contacts listed at http://www.ushcc.com/contact.html.

New Look, New Talent, and New Season on Hispanics Today(R) TV