New Coalition To Unveil Public Education Campaign

New Coalition To Unveil Public Education Campaign

‘Depression Is Real’ Ads/PSAs counter misinformation about depression


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–(HISPANIC PR WIRE)–

ADVISORY for September 14

WHEN:

Thursday, September 14, 10:00 a.m. – 11:00 a.m.

WHERE:

National Press Club, Fourth Floor Television Studios, Washington, D.C.

BACKGROUND:

The Depression Is Real Coalition – seven prominent physician, patient and civic nonprofit organizations – will launch a new public education campaign to reinforce the reality that depression is a serious, debilitating disease that can be fatal if left untreated, and to impart a message of hope for recovery to the 19 million American adults who suffer each year from depression. According to a recent study, Hispanics and African-Americans experience more severe depression symptoms than Caucasians. Approximately one-quarter of Hispanics (26 percent) and African-Americans (24 percent) experience major depression.

The coalition seeks to counter confusing messages in popular culture that claim depression is “simply the blues” or a “made-up disease.” The Depression Is Real campaign consists of public service announcements (PSAs), print and radio ads, the DepressionisReal.org Web site, and other coalition activities.

Featured Speakers Include:

— Rahn Bailey, M.D., Chair, Psychiatry Section, National Medical Association

— Sue Bergeson, President, Depression and Bipolar Support Alliance

— Michael J. Fitzpatrick, Executive Director, National Alliance on Mental Illness

— Sandra Goodridge, Director of Health and Quality of Life, National Urban League

— Dennis Ross, President & CEO, Crisis Center of Tampa Bay, Inc.

— Pedro Ruiz, M.D., President, American Psychiatric Association

— Oscar Morgan, COO, National Mental Health Association

— Altha J. Stewart, M.D., President, American Psychiatric Foundation

— Brent A. Wilkes, National Executive Director, League of United Latin American Citizens

The Depression is Real campaign is sponsored by the American Psychiatric Foundation, Depression and Bipolar Support Alliance, League of United Latin American Citizens, National Alliance on Mental Illness, National Medical Association, National Mental Health Association, and the National Urban League, and is made possible through the support of Wyeth.

For More Information, or to Register, Reporters May Contact Sebastian Solari at 202-973-5893 or SSolari@porternovelli.com

New Coalition To Unveil Public Education Campaign