Palm Springs, CA–(HISPANIC PR WIRE)–December 11, 2002–Azteca America Palm Springs (Calif.) announced their debut broadcast for Tuesday, December 31, 2002 on local Time Warner Cable Channel 19. Currently KYAV is over the air on channel 12 throughout the valley. Azteca America will be the area’s newest Hispanic formatted station with programming transmitted direct from the parent company, TV Azteca in Mexico City.
One of the new station’s competitive advantages will come from programming targeted at Hispanic people of Mexican heritage. Kirkland says, “We’re excited about the fact that its programming strategies are a perfect match to the dominant Mexican profile of Hispanics in the Palm Springs/Coachella Valley area. With 90% of the area’s current Hispanic population being of Mexican heritage, and 93% cable penetration for the market, the company is satisfied that projected audience coverage of the Hispanic community will definitely meet or even exceed the competition.”
While currently producing about 8,500 hours of original programming annually, TV Azteca is the world’s second largest producer of Spanish language programming. In addition to exclusive network programming which includes novellas, sports, entertainment and news, they will provide Azteca America Palm Springs viewers with some of Mexico’s finest programs including half of Mexico’s soccer league games. Azteca America will air four soccer games weekly on the weekends.
KYAV-TV Azteca America