New Online Newsletter Offers Helpful Lifestyle Tips and Recipes

New Online Newsletter Offers Helpful Lifestyle Tips and Recipes

Herdez Launches News with Flavor—for your Lifestyle Today, a Monthly Bilingual, Online NewsLetter for the Los Angeles Hispanic Community


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Los Angeles, CA–(HISPANIC PR WIRE)–June 21, 2004–Busy Hispanic parents looking for helpful information for everyday living now have a convenient new source to turn to, News with Flavor—for your lifestyle today.

Every month, News with Flavor will feature family-focused lifestyle news, such as getting kids ready for summer and making meals endorsing family time. The articles will share creative tips, authentic recipe ideas and family activities with text available in either Spanish or English.

News with Flavor is the first online newsletter presented by the Herdez Corporation. To register to receive this free-of-charge monthly newsletter, visit http://www.herdezsalsa.com/newsletters.

Monthly columns include, “Ask Dr. Aliza” by Dr. Aliza Lifshitz, a recipe section and a local calendar of events to keep readers in-the-know. Dr. Aliza will cover key health issues and nutrition information. She is the health columnist for La Opinión and Univision Radio, and author of Healthy Mother, Healthy Baby. Made specifically for Angelenos who are pressed for time but who enjoy cooking, the recipe section will showcase a variety of easy-to-prepare recipes using fresh, deliciously authentic Mexican ingredients and products, and share tips on cooking preparation.

“We are excited to offer this informative and useful newsletter as a resource for the Hispanic community of Los Angeles,” said Chris Durren, Herdez brand manager. “Herdez is proud to support Los Angeles-area Hispanic families.”

About Herdez

The Herdez Corporation blends the philosophies and traditions of two Mexican clans, Hernandez Del Castillo and Hernandez Pons. In 1914, they built their Mexican cuisine empire on quality and trust. This strong family tradition set the tone for generations to follow. Today, more than 5,000 people are employed by Herdez at numerous locations throughout the Mexican Republic. Since 1996, Minnesota-based Hormel Foods Corporation has partnered with Herdez to distribute an array of authentic Herdez(R), Doña María(R) and Búfalo(R) products to consumers in the United States. In fact, Herdez(R) salsa casera is the number-one brand of imported salsa consumed in America. For more information, visit http://www.worldfood.com.

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CONTACTS:

Hormel Foods

Julie Craven, (507) 437-5345

or

Fleishman-Hillard

Jennifer Gonzalez, (213) 489-8212

New Online Newsletter Offers Helpful Lifestyle Tips and Recipes