NEW STUDY REVEALS DRAMATIC DECLINE IN UNINTENTIONAL CHILD INJURY DEATH RATES

NEW STUDY REVEALS DRAMATIC DECLINE IN UNINTENTIONAL CHILD INJURY DEATH RATES

However, Preventable Injuries Are Still the Top Killer For Kids National SAFE KIDS Week 2003 is May 3-10


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–(HISPANIC PR WIRE)–

Note to Editors: Spanish-speaking spokesperson, Maria Aspiazu, is available for print, radio and television interviews. B-roll is available with Spanish language slates and soundbites.

Good news! The unintentional injury death rate among children is down dramatically! Since the inception of the National SAFE KIDS Campaign in 1987, the unintentional preventable injury death rate for children 14 and under has dropped nearly 40 percent, according to a new SAFE KIDS/Johnson & Johnson research study. This is one of the most dramatic declines ever seen in a children’s health issue.

Bad news! Preventable unintentional injury remains the leading killer of America’s children causing about 15 deaths per day. In 2000, approximately 11.8 million children required professional medical attention due to preventable unintentional injuries. That translated into one in five children (20 percent of kids!) who suffered from an unintentional injury that could have been prevented.

Available for print, radio, and television interviews in Spanish is Maria Aspiazu, Field Director for the National SAFE KIDS Campaign – the first and only national non-profit organization dedicated solely to the prevention of unintentional childhood injury.

She will be available on Thursday, May 1 and Friday, May 2 to discuss:

–Trends in unintentional injury mortality rates, including differing progress made by Hispanic children as compared with national statistics;

–What parents should know to minimize unintentional injury risks to their children;

–The need for better, more affordable safety products and safer environments for children to play, ride, bike and study;

–The importance of stronger and more rigorously enforced child safety laws;

–Where parents can get more information on the prevention of unintentional injuries and related deaths. Parents can visit the National SAFE KIDS Campaign’s web site at http://www.safekids.org.

A bites and b-roll package will also be available via satellite, which contains Spanish-language slates and soundbites from Maria Aspiazu. B-roll images include:

–Infant sleeping in crib

–Child in bathtub

–Child correctly restrained in a booster seat

–Child incorrectly restrained in only a safety belt

–Parent testing smoke alarm

–Child in emergency room

–Children playing on playground

–Free safety checklists available through retailers across the country

–SAFE KIDS new public service announcement

Soundbites include:

–Maria Aspiazu, field director, National SAFE KIDS Campaign

Below are specifics on b-roll feed dates and times:

FEED DATE: Thursday, May 1, 2003

FEED TIME: 12:30-12:45 PM ET (FED IN ROTATION)

COORDINATES: C?BAND: TELSTAR 6 (C) /TRANSPONDER 12/AUDIO 6.2 & 6.8

DL FREQ: 3940 (H)

FORMAT:

SOTs

B?roll

NOTE: Spanish version to follow English version.

–30–

CONTACT:

National SAFE KIDS Campaign

Tomeka Rawlings, (202) 662-0600

trawlings@safekids.org

or

Environics Communications

Erin Gifford, (202) 296-2002

NEW STUDY REVEALS DRAMATIC DECLINE IN UNINTENTIONAL CHILD INJURY DEATH RATES