LOS ANGELES, March 27, 2012 /PRNewswire-HISPANIC PR WIRE/ — nuvoTV announced today it will present unique insights from a new proprietary Nielsen research study at its upcoming series of upfront events to be held in Los Angeles (March 27), Chicago (April 17) and New York (April 24). The research study’s results will provide an in-depth look at the nuvoTV viewer and Bi-Cultural Latino (BCL) consumers, who represent over 72% of a $1 trillion dollar Hispanic marketplace.
“We continue to invest in valuable research to help create exciting, differentiated programming for our audience, and provide a research-based foundation for our advertising partners to more effectively connect and engage with BCL consumers. We look forward to sharing our latest findings with the ad community at our upfront presentations,” said Michael Schwimmer, CEO of nuvoTV.
Craig Geller, SVP of Ad Sales, added that, “nuvoTV’s viewers exemplify a new generation of Latinos in America, who are spending more than ever. This most recent proprietary Nielsen research will reveal unexplored aspects of this highly sought-after demographic and how to reach them.”
Among other highlights, the research will delve into the demographic behavior and interests of nuvoTV viewers – 55% of whom are college graduates – how they personally relate to the network’s original programming, and their particular receptivity to brands seen on nuvoTV.
nuvoTV (mynuvoTV.com) is the first and only English-language television network created for American Bi-Cultural Latinos 18-49.
Vibrant. Bold. Driven. nuvoTV embodies the spirit and lifestyle of today’s Bi-Cultural Latino. From lifestyle and comedy to music and movies, nuvoTV’s unique line-up consists of 70% original programming all shot in high-definition.
nuvoTV is available in major markets including Los Angeles, New York, Miami, Chicago and San Francisco/Bay Area, as well as all of the top 15 Hispanic DMAs. Major distribution partners include AT&T U-verse, Comcast, Cox, Dish Network, Time Warner Cable and Verizon FiOS.
Mark Braff / 201-612-0707
Kim Becker / 914-834-0422