Old Navy Presents a Fun Cultural Family Initiative in Celebration of Hispanic...

Old Navy Presents a Fun Cultural Family Initiative in Celebration of Hispanic Heritage

Old Navy and the Miami Children’s Museum Invite Hispanic families to discover a world of fun and learning


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Miami, FL–(HISPANIC PR WIRE)–October 14, 2004–In partnership with the Miami Children’s Museum, Old Navy is making a simple proclamation: ‘Art is in fashion’ (El Arte Está de Moda) – a new initiative that uses and promotes art as an educational vehicle. Celebrating Hispanic Heritage, the project is dedicated to the most important group in our community: our children.

On October 15 – the last day of Hispanic Heritage Month – and every third Friday of the month through January 2005, Old Navy is sponsoring free family nights (Tardes Culturales) at the Miami Children’s Museum. Children and parents will learn and explore in a fun and interactive environment the importance of art and its contributions to our heritage. The museum exhibits are bilingual and celebrate cultural diversity, spreading the power of education beyond the schools.

Jonathan Finn, Public Relations Director at Old Navy, shared his excitement about this new initiative: “Old Navy sponsors free family nights (Tardes Culturales) because we believe art education is essential in teaching children how to express themselves, as well as serving to promote tolerance and openness to different ideas and cultures.”

To launch this initiative, more than one hundred and fifty children from communities within the Miami-Dade area were invited to discover the museum on October 6. As part of their creative tour, they attended an interactive art workshop by renowned Latino sculptor Carlos Alves. The field trip also included a guided tour highlighting Hispanic art and heritage, encouraging children to explore their imagination with the Old Navy art kits that were presented. Karla Martínez, popular TV anchor, welcomed the children and hosted the event.

The partnership between Old Navy and the Miami Children’s Museum is a natural one: both share a passion for fun, imagination and color. Cecilia Dubon, Assistant Gallery Programs Manager for the Miami Children’s Museum believes in this initiative because, “the museum offers an educational and entertaining experience in an interactive environment – a perfect way for children to learn. We value Old Navy’s commitment to families, art and culture. An idea like this can be implemented in other cities and communities throughout the country.”

Finn concluded, “We partnered with the Miami Children’s Museum because they do a fantastic job of inviting the Hispanic community to explore their heritage and celebrate cultural diversity through art and interactivity. They make learning fun.”

OLD NAVY

Old Navy makes shopping fun again! With great fashion at great prices for adults, kids, and baby, Old Navy is famous for the best in denim, graphic tees, cargos, Performance Fleece, and more. Plus, each and every week, don’t miss Old Navy’s Item of the Week, a special item at a special price. Shop for the latest looks at the lowest prices at more than 800 stores in the United States and Canada, including flagships in San Francisco, Manhattan, Chicago and Seattle — or click on oldnavy.com, where you’ll find great deals for the whole family, maternity wear, an extended range of sizes, and more. Old Navy is a division of Gap Inc. (NYSE:GPS).

MIAMI CHILDREN’S MUSEUM

Founded in 1983, the Miami Children’s Museum is dedicated to enriching the lives of all children by fostering a love of learning and enabling children to realize their highest potential. Visitors of all ages are encouraged to play together, learn, imagine and create. Located on Watson Island, the 56,500-square-foot facility includes 12 galleries, classrooms, parent/teacher resource center, Subway restaurant, Kid Smart educational gift shop and 200-seat auditorium. The museum offers hundreds of bilingual interactive exhibits; programs and learning materials related to arts, culture, community and communication. To learn more about the museum, please visit http://www.miamichildrensmuseum.org.

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CONTACT:

The Vidal Partnership

Gustavo Carvajal

212-867-5185

or

Andy Checo

212-867-5185

Old Navy Presents a Fun Cultural Family Initiative in Celebration of Hispanic Heritage