OneBigTent Partners with FreeCause to Launch Groundbreaking Rewards Platform Benefiting Latino Community

OneBigTent Partners with FreeCause to Launch Groundbreaking Rewards Platform Benefiting Latino Community

Members to earn cash back and exclusive deals from 2,000 online retailers


BOSTON, Nov. 21, 2011 /PRNewswire-HISPANIC PR WIRE/ — OneBigTent announced today it has partnered with market-leading loyalty technology provider FreeCause to launch a first-of-its-kind online bilingual rewards program, Valoramas ( Through the Valoramas Shopping Mall, members receive exclusive savings and deals, while a portion of every sale goes to organizations dedicated to serving the Latino community.

The Valoramas Shopping Mall includes more than nine million products from almost 2,000 online retailers, including top retailers such as,, Best Buy,, Apple, Macy’s, The Home Depot,, and Toys ‘R’ Us. Members enjoy exclusive offers and content, access to members-only events, and some of the highest cash-back rates available anywhere in the U.S. – on average more than five percent of the purchase price and in some cases as high as 67 percent of the purchase price. The Valoramas Shopping Mall is integrated with the Valoramas Cash Back Toolbar which expands members’ ability to earn; rewarding members for their online search activity while also earning cash back on purchases made at participating retailers.

“We are thrilled to be launching Valoramas, providing Latinos with remarkable savings at the top retailers just in time for the holiday shopping season,” said Alejandra Garza, President of Valoramas. “Valoramas’ mission is to make a difference by providing a home where members can shop, save more, connect, and come together to help expand possibilities in the Latino community. FreeCause’s expertise and technology are a perfect fit for that mission, enabling us to reward our members with unmatched product offerings and savings, which will in turn assist us in supporting organizations serving the Latino community.”

The Valoramas Shopping Mall and Cash Back Toolbar are the latest successful implementation for FreeCause. “FreeCause was founded upon a vision to help drive value for causes through consumers’ everyday actions, and with our expertise building the highest monetizing loyalty technology – we are delivering value for both consumers and their causes with Valoramas,” said Michael Jaconi, CEO of FreeCause. “Valoramas has a noble mission and we are delighted to provide our innovative suite of technology solutions to not only reward their members for their online search and shopping behavior, but also help Valoramas in their support of important programs benefitting the Latino community.”

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About FreeCause

FreeCause is a full service technology and marketing firm that develops and enhances loyalty rewards programs for major brands, airlines, hotels, sports teams and social games. Headquartered in Boston, MA, FreeCause offers a comprehensive portfolio of market-leading technology and expertise that allows organizations to accelerate lasting, profitable relationships with their customers and supporters. With more than 20 million subscribers, the FreeCause advanced loyalty and engagement solutions drive user behavior and strengthen brand loyalty while simultaneously generating new revenue streams for organizations through an extensive network of merchants and partners. FreeCause is a wholly owned subsidiary of Rakuten, Inc. (JASDAQ: 4755).

About Rakuten

Rakuten, Inc. (JASDAQ: 4755), is one of the world’s leading Internet service companies, providing a variety of consumer and business-focused services including e-commerce, travel, banking, securities, credit card, e-money, portal & media, online marketing and professional sports. Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees worldwide. For more information, visit

About Valoramas

Valoramas is a Latino-focused online membership club headquartered in Chicago, Ill. Launched in November 2011 by OneBigTent LLC, Valoramas features an online mall with more than nine million products offered by almost 2,000 retailers, plus much more. The mall features the highest cash-back rates available anywhere in the U.S., averaging five percent up to 67 percent. The company gives back more than half of its annual revenues to members and to Latino community organizations.

SOURCE FreeCause

OneBigTent Partners with FreeCause to Launch Groundbreaking Rewards Platform Benefiting Latino Community