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MIAMI–(HISPANIC PR WIRE – BUSINESS WIRE)–July 16, 2002–Perry Ellis International (Nasdaq:PERY), a leading designer of men’s fashion and swim apparel, announced today that Oscar De La Hoya has signed an agreement to endorse the company’s John Henry line of men’s sportswear.
“We are proud to be associated with Mr. De La Hoya,” said George Feldenkreis, Perry Ellis International Chairman and CEO. “Oscar is not only a wonderful person that contributes to his community and serves as a role model to millions of Americans, but he is a true fashion icon with strong appeal to the John Henry target. He is the ideal spokesperson to represent one of America’s great brands,” said George Feldenkreis, CEO and Chairman, Perry Ellis International.
“I am extremely proud of my relationship with the John Henry brand and Perry Ellis International,” said Oscar De La Hoya. “John Henry has always stood for the highest level of fashion and quality. I proudly wore John Henry boxing shorts and am pleased to reestablish my relationship with a brand that provides consumers with the quality apparel they desire. I am proud to represent the John Henry brand again and I look forward to a successful partnership.”
“The John Henry brand is a contemporary business casual lifestyle brand, whose core customer is the man who understands quality, fashion and style,” said Oscar Feldenkreis, President and COO, Perry Ellis International, “Additionally, the Latin consumer segment is emerging as one of the hottest opportunities for John Henry and fashion providers today. This customer is brand loyal, fashion conscious, and favorable to brands that are specifically marketed to the Hispanic consumer. As a result, Oscar de la Hoya is the ideal spokesperson for the John Henry brand.”
De La Hoya will be featured in John Henry advertising and he will be available for limited in-store appearances. John Henry is heavily advertised through national magazines such as Men’s Health, GQ, Sports Illustrated and through Hispanic publications such as People en Espanol.
The John Henry brand has strong distribution at Sears and Mervyn’s in addition to other retail outlets.
About Perry Ellis International
Perry Ellis International markets products in over 42 different categories under the Perry Ellis(R), Perry Ellis Portfolio(R) and Perry Ellis America(R) trademarks. Perry Ellis products are available in the United States and in more than 26 countries with worldwide retail sales of over $1.5 billion. Supreme International, a division of PEI manufactures, markets and distributes other trademarks both domestically and internationally including, Jantzen(R), Nike, Tommy Hilfiger, Munsingwear(R), John Henry(R), Manhattan(R), and Cubavera(R) and PING Collection among others. Additional information on PEI is available at http://www.perryelliscorporate.com.
About Oscar de la Hoya
Oscar De La Hoya is the WBC Welterweight Champion of the World. He leaped to the forefront of boxing with an inspiring Gold Medal performance during the 1992 Barcelona Summer Olympic Games. In the subsequent nine years, De La Hoya has won world titles at 130, 135, 140, 147 and 154 pounds. Outside the ring, he recently renovated the 72-year-old Resurrection Gym where he trained as a youth. This gym is the new home of the Oscar De La Hoya Youth Center, which is both a tribute to his mother and part of Oscar’s vision to help build the community. He created the Oscar De La Hoya Foundation to sponsor Olympics hopefuls while providing academic scholarships on a selected basis. In 1999 Oscar De La Hoya made a generous donation to White Memorial Medical Center to create a new facility known as the Cecilia Gonzalez De La Hoya Cancer Center. He has appeared on an episode of Arliss on HBO, and has been featured in ads for Levi’s, American Express, McDonald’s, Speed Stick, and many others. He has also appeared in GQ, Details, Harper’s Bazaar, Men’s Fitness, Playboy, People, Newsweek and Latina. His first attempt in the recording studio proved to be successful with a Grammy nomination in 2000.
Safe Harbor Statement
Forward-looking statements (statements which are not historical facts) in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The actual results of PEI could differ materially from those expressed or indicated by forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in fashion trends, risks relating to the retail industry, use of contract manufacturing and foreign sourcing, import restrictions, competition, seasonality and other factors. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including those risks and uncertainties detailed in the Company’s filings with the Securities and Exchange Commission.
Note: Photo/Logos available at the following URLs:
Perry Ellis International, Miami
Perry Ellis International/Supreme Brands