OSH ID’S KIDS IN THE RUN-UP TO HALLOWEEN

OSH ID’S KIDS IN THE RUN-UP TO HALLOWEEN

VCA Partnership Program to Provide Free Photographs and Fingerprints for CA Kids


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San Jose, CA–(HISPANIC PR WIRE)–October 11, 2002–With the rise in awareness of child abductions, the Vanished Children’s Alliance (VCA) and Orchard Supply Hardware (OSH) have teamed up to hold a free child identification day just in time for Halloween called KID. The no-cost one-day ID clinic will take place at 82 OSH hardware stores across California on Saturday, Oct. 19th from 10 am to 4 pm, and will help educate California parents about how to keep their kids safe (see attached list of stores).

With the help of VCA’s trained volunteers and local police, KID is a free program that will provide parents with critical safety tips for protecting their children. In addition, participating children will be photographed and fingerprinted – with their vital statistics information recorded — and parents will keep the documentation. This basic information, which is too often unavailable or incomplete, is critical in helping authorities locate children should they go missing.

“With Halloween on its way, and many kids out unaccompanied, this is a great time to raise awareness of this critical issue and take much-needed action,” said Monica DiMaggio, assistant director, Vanished Children’s Alliance.

“It’s a real tragedy when a child goes missing. Because so many of our employees and customers are parents, we want to help as much as possible with this important initiative to keep our kids safe,” said Debra La Tourette, vice president, human resources, Orchard Supply Hardware.

In addition, OSH will provide special Halloween gifts to any child who registers. These treats could be a candy collection bucket, a flashlight, candy and helpful items designed to keep kids safe.

About Vanished Children’s Alliance

The VCA, a non-profit organization, was formed in 1981 to address the growing need for victim parents to obtain credible, effective, and compassionate assistance in the recovery of missing and abducted child(ren). Headquartered in San Jose, California, VCA has assisted the families of over 30,000 missing children – the majority of whom have been found. Contact for sightings: 1-800-VANISHED.

About Orchard Supply Hardware:

Since 1931, Orchard Supply Hardware’s commitment to providing outstanding service and a broad selection of quality products remains at the core of the brand’s operational philosophy. OSH is now a proud member of Sears with 82 stores located throughout California and over 7,000 employees.

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CONTACT:

RLPR + Marketing

Georgina Avilez/Ivette Zurita

310/385-1697

OSH ID’S KIDS IN THE RUN-UP TO HALLOWEEN