FT. LAUDERDALE, FL.,–(HISPANIC PR WIRE)–May 14, 2003–Marketing, advertising and communications executives, small business owners, public and private sector representatives from companies throughout South Florida will gather in Ft. Lauderdale on June 4, 2003 from 11:30 a.m. to 1:30 p.m. to discuss “Broward Hispanics: Insights on Broward’s Newest Immigrants, What the Statistics Don’t Tell You.” Offered by the South Florida-based Hispanic Marketing & Communication Association, HMCA, (http://www.hmca.org), the event is hosted by the Sun Sentinel and El Sentinel and will be held in the main floor of the Sun Sentinel Auditorium, 200 East Las Olas Boulevard, Fort Lauderdale.
Panelists include the Honorable Diana Wasserman-Rubin, Mayor, Broward Board of County Commissioners; Frank Nieves, President Puerto Rican Chamber of Commerce of Broward County; Deborah Ramirez, Editor, El Sentinel; Gonzalo Soruco, Ph.D., Director, University of Miami Hispanic Center (Oficina de Investigación Social y Comunicación), Denise Fischer, Manager of Research/Marketing Services, Sun-Sentinel, and Carlos Reyes, Shareholder, Greenberg Traurig, P.A. Workshop panelists will discuss characteristics and demographic profile of Broward’s Hispanic population, the trends in the Hispanic population as compared to the total population, where the highest concentrations of Hispanics reside and their countries of origin. They will share insights on how to market products and services to them.
Costs for the workshop are $20 for HMCA Members, $25 for guests and $10 for students with valid I.D. Lunch and parking are included with registration. Because of limited space, early registration is suggested. To RSVP, call 305-648-2848, or visit the HMCA website at http://www.HMCA.org. Checks should be payable to Hispanic Marketing & Communication Association, and mailed to P.O. Box 56 5891 Miami, Fl 33256-5891. No-shows will be billed.
HMCA is a South Florida-based, nonprofit association dedicated to Hispanic marketing excellence. HMCA roundtables, seminars and workshops serve as forums to discuss interesting, timely issues; to encourage professional development; and provide networking opportunities among small business owners, professionals in marketing, media, advertising, public relations, and other fields, who practice or have an interest in the Hispanic markets.