For Hispanics, J. Lo and Eva Aren’t the only One-Name Game in...

For Hispanics, J. Lo and Eva Aren’t the only One-Name Game in Town

This weekend, L.A. fans can meet Adela – the hottest rising star on U.S. and Hispanic T.V.


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WIRE)–July 28, 2005–Adela, one of the biggest stars on Mexican and U.S. T.V.
today, is the single name celebrity of the future. She is the star of the telenovela
Amor Real, which was the number-one rated T.V. show among U.S. Hispanic viewers
this Spring – besting even Desperate Housewives – and she is currently
starring in La Esposa Virgen, a telenovela debuting in the U.S. later this year.
Connecting with L.A.-area fans, Adela Noriega – for those needing an introduction
– will sign autographs this weekend in support of MASECA’S(R) “El
Sabor de Un Gran Amor” promotion, which featured Adela and Amor Real co-star
Mauricio Islas.


Saturday      11
am -1 pm      Superior Supermarket

July 30                       
151 S. Hacienda Boulevard

Hacienda Heights

Saturday      4-6
pm           Food for Less

July 30                       
8620 Whittier Blvd.

Pico Rivera

11 am -1 pm      Cardenas

July 31                       
16721 Valley Blvd.


4-6 pm           Liborio

July 31                       
130 W. G Street


Participating in her first
U.S. campaign, Adela’s star-power yielded sensational results for MASECA(R),
the #1 corn masa flour brand worldwide, and its Hispanic promotions agency Hispano
USA. With the “El Sabor de un Gran Amor” promotion, which ended in
June, MASECA(R) created a once-in-a-lifetime opportunity for many U.S. Hispanics
to meet their favorite entertainer and tapped into the growing promotional power
of celebrities from Mexico.

For more information on
the autograph signings or the MASECA(R) campaign, please contact Lisa Cruz at
210-227-0221 ext. 244 or call Susie Guillen, on-site in L.A., at 210-240-6332
or Alejandra Quiroz at 305-213-2667.


Lisa Cruz (210) 227-0221 x244; cell: (210) 724-1691
On Site: Susie Guillen; cell: (210) 240-6332
Alejandra Quiroz; cell: (305) 213-2667

For Hispanics, J. Lo and Eva Aren’t the only One-Name Game in Town