Miami, FL–(HISPANIC PR WIRE)–June 23, 2004–Univision and its sister network, TeleFutura, leaders in sports broadcasting, once again achieved record-breaking audience levels with their coverage of Mexican League Soccer. Over the past three seasons, both networks have virtually doubled their Hispanic Men and Adult 18-49 audiences and averaged the highest viewer levels ever for the popular league’s summer season.
This phenomenal growth was most recently demonstrated by last week’s “Fútbol Liga Mexicana” nail-biter defeat of the Chivas of Guadalajara by the Pumas of U.N.A.M. Broadcast on Univision, Sunday, June 13, it was seen by nearly 3.9 million total Hispanic viewers, including 1.8 million Men 18-49. That translates into an extraordinary 17.4 NHTI rating, the highest for the demo in the history of Spanish-language television. In fact, more Hispanic Men 18-49 watched this emotionally charged final match than watched the 2004 Super Bowl, last year’s World Series Final or the 2004 NBA Final. The telecast also out-delivered Telemundo’s highest rated soccer match this season by 1.2 million more Hispanic Adults 18-49.
TeleFutura also posted record numbers televising game one of this two-part final series. On Thursday, June 10, its broadcast of these traditional rival teams became the network’s highest rated program in its history among Hispanic Households and Adult, Women and Men 18-49. TeleFutura’s telecast also reached more Hispanic Men 18-49 and Adults 18-49 than the 2004 NBA Final or last year’s World Series Final.
These unparalleled results demonstrate Univision Sports’ leadership in providing Hispanic TV viewers the finest and most complete coverage of their favorite sport, soccer, and it’s most important tournaments. The networks also look forward to further record-breaking audience levels in their upcoming exclusive broadcasts of the 2004 Copa America tournament (July 6-25) and the world’s premier soccer event, the 2006 World Cup.
Source: Nielsen Hispanic Television Index
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 79% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit http://www.univision.net