Pasa La Belleza Campaign Enters 2nd Year with Dynamic Duo

Pasa La Belleza Campaign Enters 2nd Year with Dynamic Duo

Unilever updates Hispanic online beauty destination and adds new spokesperson


ENGLEWOOD CLIFFS, N.J., May 21 /PRNewswire-HISPANIC PR WIRE/ — Unilever’s

award-winning Pasa La Belleza, or Spread the Beauty, program announces a new and improved Web site with the latest beauty tips specifically aimed at US Latinas. Favorite celebrity hair artist Leonardo Rocco is back and now Pasa La Belleza welcomes well-known skin professional Lilly Rivera. Together they will share their expert beauty secrets to help Latinas look and feel beautiful. The site launched earlier this month and features trusted beauty brands Dove, Pond’s, Suave, Caress and Degree.

This year the Pasa La Belleza site receives a fresh, new look, designed to be a trusted source for the latest beauty trends and a go-to place where Latinas can share their beauty secrets by submitting them online. The interactive online destination highlights dynamic duo Leonardo and Lilly who offer the latest tips in beauty and fashion. An archive of TV segments featuring these experts allows visitors to re-watch them at their convenience or in the event of a last-minute beauty bind. Visitors to will be able to learn more about the brand’s beauty products for their hair, skin and face and try them out by requesting free product samples. Best of all, Latinas can view the stylists’ calendar of events scheduled at participating retailers where they will have the opportunity to receive free in-person beauty consultations from Rocco and Rivera!

“Pasa La Belleza is dedicated to understanding Latinas and offers them culturally relevant beauty solutions that fit their beauty regimen and lifestyle needs,” says Marisol Martinez, Unilever Multicultural Brand Manager, HPC U.S. “Afterall, beauty is aspirational and part of our Latina cultural DNA,” adds Martinez.

Who better to deliver these beauty solutions than highly sought-after and trusted celebrity stylists Leonardo Rocco and Lilly Rivera? Pasa La Belleza enlisted the expertise of skin specialist Lilly Rivera to join renowned celebrity stylist Leonardo Rocco as spokespeople for the program. Lilly is a New York state licensed skincare professional and celebrity makeup artist and Leonardo is one of the most in-demand hair artists to some of the hottest Latino celebrities. The lively pair is eager to share techniques used on their celebrity clientele so Latinas can easily perform them at home.

About Unilever

Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.

In the United States, the portfolio includes major brand icons such as: Axe, “all,” Ben & Jerry’s, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 14,000 people in both the United States and Puerto Rico — generating nearly $11 billion in sales in 2007. For more information, visit .

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Pasa La Belleza Campaign Enters 2nd Year with Dynamic Duo