MINNEAPOLIS, Feb. 9 /PRNewswire-HISPANIC PR WIRE/ — Cheerios continues its long-term commitment to heart health and prevention through its national program, “Ángel de mi Corazón”. The effort aims to raise awareness of heart health among Hispanics and recognize individuals and organizations nationwide who invest their time and energy helping those affected by heart diseases and high cholesterol. This year, Mexican superstar Patricia Manterola will lead the search for “ángeles” around the country who are committed to the cause. Cheerios will award five $5,000 grants to fund organizations that fight heart disease and raise cholesterol awareness in their communities. The awards will be announced in late March.
“The Cheerios Ángel de mi Corazón program has been instrumental in raising the level of awareness of heart health among Hispanics in the country and has served as a source of motivation to those who were recognized and rewarded with grants last year,” said Jeff Hingher, Cheerios Marketing. “We’re pleased to work with Patricia as the new Ángel and we are certain she will do an excellent job inspiring Hispanics across the country to nominate their ángeles.”
Last year’s ángeles included a dietician from the Esperanza Health Center in Philadelphia, La Clínica del Pueblo in Washington, D.C., the Community Health Resource Program at St. Vincent’s Hospital in New York City, and the Larry King Cardiac Foundation.
“Heart disease is one of the biggest health threats affecting Hispanics in this country,” says Patricia Manterola. “I’m deeply honored to partner with Cheerios as the new Ángel and I hope I can encourage Hispanics to take the necessary measures to maintain a healthy heart and join me by participating in the Ángel de mi Corazón program.”
Individuals can nominate their “Ángel de mi Corazón”, an individual or organization that strives for better heart health and whose work and spirit focus on helping people with heart disease. Nominations can be submitted by completing an entry form online at www.cheeriosangel.com, or by sending an entry form to PO Box 72512 Rockford, MN 55572. Self-nominations are accepted.
Entries should include an essay of 300 words or less describing how the person or organization nominated invested their time, talent, and spirit in helping those in the community who suffer from heart disease or its risk factors. Entries may be submitted in English or Spanish and will be accepted until March 1, 2009.
For more information on how to nominate your Cheerios Ángel de mi Corazón, or to find out more about Cheerios and heart health, consumers can call
866-644-7713 or visit www.cheeriosangel.com.
Ángel de mi Corazón is part of Cheerios Circle of Helping Hearts(R) and was created to help raise awareness and provide education about the risk of heart disease and the importance of cholesterol screenings, especially among women, who are less likely to know their cholesterol number(1). Awareness is especially important in the Hispanic community, which tends to suffer disproportionately. According to a recent survey, more than one-third (39%) of Hispanics have “borderline high” or “high” cholesterol.(2) Additionally, Hispanics were least likely to be screened for cholesterol.(3)
In addition to the Ángel de mi Corazón grant initiative, you can also help others receive free cholesterol screening for women in need through the Cheerios Circle of Helping Hearts(R) program. Now through January 31, 2010, for every code entered at www.cheerioshelpinghearts.com, Cheerios will donate $1, up to $200,000, to raise awareness of heart disease and provide free cholesterol screenings for women in need, through its partnership with WomenHeart. Codes will be featured inside specially marked boxes of Cheerios cereal.
Cheerios, America’s No. 1 cereal, debuted in 1941 as Cheerioats. The nation’s first ready-to-eat oat cereal has since become one of the most trusted and recognized brands in America. In fact, one of every 10 boxes of cereal sold in America is a box of Cheerios. General Mills’ popular franchise includes Cheerios, Honey Nut Cheerios, Frosted Cheerios, Apple Cinnamon Cheerios, MultiGrain Cheerios, Berry Burst Cheerios, Fruity Cheerios, Cheerios Crunch, Yogurt Burst Cheerios and Banana Nut Cheerios. For more information, go to www.cheerios.com.
About General Mills Inc.
General Mills, with annual sales of $13.4 billion, is a leading global manufacturer and marketer of consumer foods products. Based in Minneapolis, General Mills’ mission is to innovate to make people’s lives healthier, easier and richer around the world. Its global brand portfolio includes Cheerios and other Big G cereals, Betty Crocker, Pillsbury, Green Giant, Nature Valley, Yoplait and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. General Mills also is a leading supplier of baking and other food products to the food service and commercial baking industries.
About Cheerios Ángel de mi Corazón
The Cheerios Ángel de mi Corazón search is designed to help raise awareness of heart disease among Latinos and honor individual “Ángeles” who have invested their time, talent, and spirit to helping those suffering from heart disease in their community. Cheerios Circle of Helping Hearts(R) provides financial grants to charities and community-based organizations across the country. This is the third of a three-year commitment by Cheerios.
(1) Society for Women’s Health, http://www.womenshealthresearch.org/site/News2?page=NewsArticle&id=6935
(2) National Alliance for Hispanic Health http://www.hispanichealth.org
(3) Center for Disease Control http://www.cdc.gov/mmwR/preview/mmwrhtml/mm5435a2.htm
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