BLOOMINGTON, Ill., April 24 /PRNewswire-HISPANIC PR WIRE/ — Former Dodger great, Pedro Guerrero, is teaming up with State Farm to launch Fiesta del Jonron Tour, a fully interactive fan experience at the AT&T Fiesta Broadway presented by State Farm on April 27, 2008. Over 500,000 Latino consumers will attend the largest Cinco de Mayo celebration in the country and have the opportunity to meet the Major League great.
In addition to the appearance of the 1981 World Series MVP, the State Farm Fiesta del Jonron Tour will include a home run competition, “Buzz vehicle”, personalized baseball cards, and the chance to win numerous prizes. This tour will bring families who share a love for America’s favorite pastime together unlike ever before.
“The largest Cinco de Mayo event in the country provides the perfect launching point for the Fiesta del Jonron Tour,” said Mark Gibson, assistant vice president of advertising for State Farm. “This tour serves as yet another example of State Farm’s commitment to engaging with our customers and their families in a culturally relevant way.”
After kicking off the Tour in Los Angeles, Fiesta del Jonron currently has sixteen additional tour stops scheduled including the MLB All-Star Game in New York from July 11, 2008 through July 15, 2008 and culminating with the Fiesta D.C. on September 28, 2008. Other stops include:
— May 3 – Cinco De Mayo Celebrate Culture Festival in Denver, Colo.
— May 9 – Fiesta in the Heartland, Kansas City, Mo.
— May 18 – Escondido Street Festival, San Diego, Calif.
— May 24 – Carnaval San Francisco, San Francisco, Calif.
— June 7 – 116th Street Festival, New York, N.Y.
— June 14 – Tampa Bay Rays Latino Night, Tampa Bay, Fla.
— June 21 – Latino Fest, Baltimore, Md.
— June 29 – Fiesta de Puerto Rico, Miami, Fla.
— July 3 – Fiesta Goya on the Parkway, Philadelphia, Pa.
— July 25 – Gran Fiesta, Fort Worth, Texas.
— August 17 – Junta Hispana, New York, N.Y.
— August 23 – Viva! Chicago Latin Music Festival, Chicago, Ill.
— September 7 – Fiesta, GA – Atlanta, Ga.
— September 14 – Fiestas Patrias – Dallas, Texas.
— September 16 – Fiesta Patrias, Houston, Texas.
State Farm is also in the second year as a sponsor of AT&T Fiesta Broadway presented by State Farm and will be hosting numerous activities at their pavilion during the event. Visit http://www.statefarm.com for more information about Fiesta del Jonron and State Farm.
About State Farm
State Farm(R) insures more cars and homes than any other insurer in the U.S., is the leading insurer of watercraft and is also a leading insurer in Canada. State Farm’s 17,000 agents and 67,000 employees serve over 77 million auto, fire, life and health policies in the United States and Canada, and more than 1.9 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 31 on the Fortune 500 list of largest companies. For more information, please visit statefarm.com(R) or in Canada statefarm.ca(R).