Fox Sports en Español and Pennzoil Announce Closed Captioning Sponsorship Deal

Fox Sports en Español and Pennzoil Announce Closed Captioning Sponsorship Deal

Spanish-language television sponsorship is the first-ever of its type in the U.S.


Los Angeles, CA–(HISPANIC PR WRIE – BUSINESS WIRE)–April 26, 2005–Fox Sports en Español and Pennzoil have agreed to the first-ever closed captioning sponsorship deal in U.S. Spanish language TV history. The deal was negotiated with Pennzoil’s media agency, Initiative, as well as PIC-TV, a leader in promotional advertising. Under terms of the agreement, the sponsorship will run from April through August 2005. Pennzoil, the number one selling brand of motor oil, welcomes this historic partnership with the leading network in sports programming for Spanish-language cable television.

“We are always looking for new opportunities to connect with our consumers,” said Jeffrey Lack, Director of Pennzoil Brand Marketing. “Hispanic consumers represent a growing portion of our business and Pennzoil is proud to be associated with this effort.”

“Here at Fox Sports en Español we continually strive to give back to the community through various programming initiatives, “said Tom Maney, Sr. Vice President of Ad Sales for Fox Sports en Español. “This agreement provides us with the opportunity to support our closed captioning efforts while at the same time creates a unique sponsorship platform for Pennzoil. It’s a win-win partnership.”

“We are very excited to have Pennzoil participating in this ground-breaking sponsorship,” commented Steve Berger, President and Chief Executive Officer of PIC-TV. “We are pleased that our long-term relationship with Fox Sports and The Fox Cable Networks is being taken to another level. We truly appreciate their efforts in making this happen.”

Pennzoil will sponsor the following Fox Sports en Español closed captioned programs: Copa Libertadores, Boxeo Profesional, Diario Fox Sports, Fútbol Liga Mexicana, Mexican Soccer-Primera A, Fox Gol Mexico, and Tuzoccer.

About Fox Sports en Español

Fox Sports en Español is available through affiliated cable systems and through DIRECTV and Dish Network satellite providers. Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst; and News Corporation’s (NYSE: NWS) Fox Sports International; and Liberty Media Corporation.

Fox Sports en Español features more than 1,000 hours of live, exclusive sports programming in Spanish each year, including the Copa Libertadores, Copa Sudamericana and Interliga soccer tournaments; the Major League Baseball playoffs and World Series; the Caribbean World Series; and championship boxing from Mexico and the U.S. The channel reaches more than 7million cable and satellite households in the top 40 U.S. Hispanic markets. For more information, visit Fox Sports en Español online at http://www

About Pennzoil

Pennzoil(R) is the number one-selling motor oil and one of the most trusted brands in America. Pennzoil’s line of quality products exceed industry specifications to offer outstanding engine protection, and include: Pennzoil(R) Platinum Full Synthetic, Pennzoil(R) Advanced Protection, Pennzoil(R) SUV, Truck & Minivan motor oil, Pennzoil(R) High Mileage Vehicle(TM) motor oil, and Pennzoil Marine(R). For more information about Pennzoil products, please visit http://www

Pennzoil brand products are manufactured by Shell Lubricants, a subsidiary of Shell Oil Company. Shell Lubricants collectively refers to the companies of the Royal Dutch/Shell Group engaged in the lubricants business.

About PIC-TV

PIC-TV specializes in the planning and placement of ten-second promotional spots and closed captioned sponsorships for programs such as Live With Regis and Kelly, Home Improvement, Who Wants to Be a Millionaire, Dr. Phil and Becker to name a few. The company works exclusively with some of the largest production houses in Hollywood.



H&M Communications

Etienne Hernandez-Medina

310 849 3663


Fox Sports en Español

Jennifer Serna

310 444 8736

Fox Sports en Español and Pennzoil Announce Closed Captioning Sponsorship Deal