From ‘25 Most Beautiful’ to ‘50 Most Beautiful,’ People en Español Doubles...

From ‘25 Most Beautiful’ to ‘50 Most Beautiful,’ People en Español Doubles its Beauties

The ‘50 Most Beautiful’ Issue Debuts on Monday, May 3 with Jennifer Lopez, Jimmy Smits, Salma Hayek, Rosario Dawson, Ricky Martin, Michelle Rodriguez, Carlos Ponce, Daisy Fuentes, Among Others Behind-the-Scenes Telemundo Network Primetime Special to Air on Sunday, May 2 American Airlines, Johnnie Walker, Matrix & Maybelline to Sponsor 3rd Annual Celebrity Gala on May 19th


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New York, NY–(HISPANIC PR WIRE)–April 30, 2004 — People en Español’s top-selling franchise issue, the “25 Most Beautiful,” doubles its size in 2004, profiling 50 of today’s hottest Hispanic entertainers. Now called the “50 Most Beautiful,” the sexy, photo-filled edition will debut on Monday, May 3 with a history-making gatefold cover featuring eight rising Hispanic stars. The perfect-bound issue will unveil on Sunday, May 2 from 7:00pm-9:00pm during a two-hour Telemundo TV special. The special will offer viewers a behind-the-scenes look into the making of the issue as well as reveal exclusive celebrity interviews and photo shoots.

Others on the “Most Beautiful” list include: talk show host Cristina Saralegui, music producer Emilio Estefan, actress Gina Torres, CNN/American Morning anchor Soledad O’Brien, Resurrection Blvd’s Nicholas Gonzalez, Telemundo’s Maria Celeste Arrarás, Spanish singer Alejandro Sanz and actress/singer Roselyn Sanchez.

On Wednesday, May 19, the “50 Most Beautiful” issue will come to life at the 3rd annual celebrity gala at Splashlight Studios in New York City. The evening will feature red carpet arrivals and a musical performance by Puerto Rican singer Luis Fonsi. American Airlines, Johnnie Walker, Matrix and Maybelline are sponsoring the event.

“The growth of the ‘Most Beautiful’ franchise coupled with the return of the Telemundo TV special and the annual celebrity gala, truly reinforces People en Español’s position in the marketplace,” says Jackie Fallous-Hernandez, Publisher of People en Español. “Advertisers are eager to benefit from this ever-growing market and are embracing our integrated and innovative partnerships to further reach the Hispanic community.”

All of People en Espanol’s franchise issues, the “50 Most Beautiful,” the “Best & Worst Dressed,” and the “Year in Review,” will be perfect-bound in 2004.

About People en Español

People en Español was launched in 1998 and today is the best-selling Hispanic magazine in the United States. Each month, the publication reaches more than four million readers with an exciting editorial mix of Hispanic and mainstream entertainment coverage, fashion and beauty service and compelling human-interest stories. Distinguishing itself from its English-language counterpart, People en Español delivers original editorial content that captures the values, contributions and impact of Hispanics in the United States.

About American Airlines

American Airlines is the world’s largest carrier. American, American Eagle and the AmericanConnection(R) regional carriers serve nearly 250 cities in 40 countries and territories with approximately 4,200 daily flights. The combined network fleet numbers more than 1,000 aircraft. American’s award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the one world Alliance.

About Johnnie Walker

The Johnnie Walker portfolio features five exemplary whiskies — Black Label, Red Label, Gold Label, Green Label and Blue Label — imported and distributed in the United States by Schieffelin & Somerset Company, a joint venture between LVMH Moet Hennessy Louis Vuitton and Diageo. The product line covers a broad range of occasions for the whisky drinker from every day to special moments. The five premium brands represent a range of prices and tastes that share a remarkable 180-year history and a commitment to quality.

About Matrix

Matrix, the leading professional hair care company in the United States, is a division of L’Oreal USA’s Professional Products Division. Founded in 1980, Matrix is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Sleek.look, Curl.life, Amplify, Trix, ColorSync, Logics, SoColor, Vavoom and Opti.smooth. Matrix is the exclusive hair care sponsor of Locks of Love, a non- profit organization that creates custom-fitted hairpieces from hair donations for financially disadvantaged boys and girls with long term medical hair loss. For try-on hair styles, product information and Matrix’s national salon locator, please visit http://www.matrix.com.

About Maybelline New York

Maybelline New York is the number one cosmetic brand globally and is available in over 90 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a cool, urban edge. For more information, log onto http://www.maybellinenewyork.com for the latest news on product introductions, seasonal trends and advice from Maybelline New York’s on line daily beauty advisor.

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CONTACT:

People en Español

Lauren Kuschner/ 212.522.4130

From ‘25 Most Beautiful’ to ‘50 Most Beautiful,’ People en Español Doubles its Beauties