People En Español, Yahoo! En Espanol and Telemundo Announce the Winner of...

People En Español, Yahoo! En Espanol and Telemundo Announce the Winner of the ’51st Most Beautiful’ Contest, Highlight Campaign Metrics



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MIAMI, April 9 /PRNewswire-HISPANIC PR WIRE/ — Veronica Peña, a 23 year-old Colombian pre-med student from Michigan, was selected as this year’s “51 Most Beautiful” by People en Español. For the second year-in-a-row, People en Español teamed up with Yahoo! En Español and Telemundo to launch a nationwide search for the “51st Most Beautiful” to be featured in its “50 Most Beautiful” issue. The special annual issue highlights the 50 most popular Hispanic celebrities in TV, film and music. The “51st Most Beautiful” search provides a unique opportunity for a non-celebrity, like Veronica, to be featured in this celebrated issue available in newsstands on May 1st.

As the newest “Bella”, Veronica received a makeover, was photographed for the special edition and enjoyed a trip to People en Español’s “50 Most Beautiful” cover photo shoot. She also appeared in a special segment of Telemundo’s “Levántate” program that followed her during her makeover, photo shoot and featured an exclusive interview with Host Alan Thatcher. Veronica’s whirlwind experience will culminate at the People en Español’s “50 Most Beautiful” party in May where she will walk the star-studded red carpet.

This year, user engagement for the contest surpassed that of last year’s by leap and bounds — as more than 85,000 votes were cast and over 30,000 comments were posted on the ’51st Most Beautiful’ site. The program’s success is largely credited to a 360 media approach including online, print and TV created in partnership by Yahoo! En Español, People en Español and Telemundo to support the search for the “51st Most Beautiful.”

The search for this year’s “51st Most Beautiful” ran from January 14 through February 20. Yahoo! En Español users were given the opportunity to submit their photos at http://www.51bello.com to compete for the title of People en Español’s “51st Most Beautiful.” Twenty five finalists were then selected by People en Español, Yahoo! En Español and Telemundo and posted on http://www.51bello.com . Users were then able to view contestant photos and profiles, comment and vote for their favorites. The winner was determined by People en Español, taking into account user votes and other editorial components.

For further information on People en Español’s “51st Most Beautiful” visit http://www.51bello.com .

About People en Español:

PEOPLE en Español was launched in 1996 as a special issue, and today has become the top-selling Hispanic magazine in the United States. Published 11 times a year, PEOPLE en Español’s guaranteed circulation is 540,000 and reaches more than six million readers every month with its editorial mix of Hispanic and popular entertainment, fashion and beauty trends, and compelling human-interest stories. PEOPLE en Español delivers original editorial content that captures the values, contributions and impact of today’s Hispanics in the U.S. For daily news, photos, exclusive behind-the-scenes video and celebrity scoops, visit http://www.PeopleEnEspanol.com .

About Yahoo!:

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://www.yahoo.com .

About Telemundo:

Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news, and sports source for Hispanics and a leading international player in the entertainment industry with presence in more than 100 countries worldwide. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic viewers in 210 markets through its 16 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates. Telemundo is wholly owned by NBC Universal, one of the world’s leading media and entertainment companies.

SOURCE Yahoo! En Español

People En Español, Yahoo! En Espanol and Telemundo Announce the Winner of the ’51st Most Beautiful’ Contest, Highlight Campaign Metrics