Coral Gables, FL–(HISPANIC PR WIRE)–June 27, 2005–Yahoo! en español (http://yahooenespanol.com) and Pepsi today announced that they are joining forces to launch a new program and provide co-branded content offerings on Yahoo! Música (musica.yahoo.com). Original video programming adapted from the hit TV show, “Pepsi Música,” will be featured on the microsite.
Each week Yahoo! Música will showcase the top performances from “Pepsi Música” for users to enjoy on demand, along with interviews and a preview of the show’s upcoming performances. Music fans will also have unprecedented access to archives of “Pepsi Musica’s” past performances and the program’s exclusive interviews with chart-topping Latin artists. Additionally, “Pepsi Música” will sponsor the Top 100 Latin Music videos section on Yahoo! Música.
“Music is a passion for young Latinos and this alliance with Yahoo! Música will allow us to connect with them in an engaging way,” said Tyler Ricks, director of multicultural marketing, Pepsi-Cola North America. “Now we’re able to generate a larger following for ‘Pepsi Musica’ and give people access to footage from the show when they want it, 365 days a year.”
“Pepsi Música is a pioneer in music marketing and we are excited to collaborate with them to provide a new outlet for their product, as well as a new resource to our users,” said Jose Rivera Font, general manager for Yahoo! North Latin America. “We are committed to making Yahoo! Música the premiere music destination and continuing to add premium content tailored to Hispanics.”
The Yahoo! Música and Pepsi Música initiative will be supported by a marketing campaign and online promotions.
About Yahoo! Música
Yahoo! Música en Yahoo! en español (musica.yahoo.com) offers the most comprehensive music-related content, features and information available online. Yahoo! Musica provides a wide selection of streaming audio, the Web’s largest collection of music videos, exclusive artist features and music news covering all genres of music to Yahoo! en español visitors. Yahoo! Música is also home to LAUNCHcast, which enables users to customize their own Internet radio station or listen to dozens of pre-programmed music channels in a variety of genres.
About Yahoo! en español
Yahoo! en español (http://yahooenespanol.com), one of the 25 worldwide properties of Yahoo! Inc., features Spanish-language Web programming relevant to Spanish-speaking users in the U.S. and around the world. It is part of Yahoo! Inc., a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Yahoo! en español is headquarted in Coral Gables, FL.
About Pepsi
Purchase, N.Y.-based Pepsi-Cola North America (http://www.pepsi.com) is the refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi Edge, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Slice, Aquafina, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.
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CONTACT:
de la Group PR
Lourdes de la Torriente
305-663-8334
or
Yahoo! en español
David Duckenfield
305-529-4464
