Perking Up This May, McCafé(R) Gives Consumers A Better Day With Online...

Perking Up This May, McCafé(R) Gives Consumers A Better Day With Online Contest & Sweepstakes

McDonald's(R) Debuts New McCafé Espresso-Based Coffees Nationwide on May 5


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OAK BROOK, Ill., May 5 /PRNewswire-HISPANIC PR WIRE/ — Need a little perk to keep you going throughout the day? McDonald’s is set to “McCafé Your Day” with the launch of McCafé espresso-based coffees and the chance to win great prizes through a nationwide contest and sweepstakes at www.McDonalds.com/McCafe. Two fortunate recipients could win one of two grand prize contest packages including a $50,000 Visa(R) Gift card and a $500 McDonald’s Arch Card.

“The launch of McCafé is a great reason for us to celebrate, and we want to give our customers something extra special to celebrate with us,” said Sofia Therios, Director of Marketing, McDonald’s USA. “Through the McCafé Your Day Contest and Sweepstakes from McDonald’s and Visa(R), we’re giving our customers the opportunity to take home an extraordinary grand prize that may make their day, or the day of someone they know, just a little bit better.”

McCafé Your Day Contest

Brewing through June 21, consumers are invited to visit www.McDonalds.com/McCafe and submit a compelling story and photo about why they or someone they know deserve a chance to be one of two grand prize winners, each taking home a $50,000 Visa Gift card and $500 McDonald’s Arch Card. Five Finalists will be selected by an independent qualified judging panel based on pre-determined criteria, with two grand prize winners determined on August 3 after an online consumer vote. Each Finalist will receive a $1,000 Visa Gift card and a $50 McDonald’s Arch Card.

McCafé Your Day Weekly Sweepstakes

Beginning today through August 2, consumers can also log on to www.McDonalds.com/McCafe for a chance to win one of 10 weekly sweepstakes prizes: a $1,000 Visa Gift card and $50 McDonald’s Arch Card. Weekly winners will be selected by a random drawing from all eligible entrants.

No Purchase Necessary to Enter the McDonald’s McCafé Contest and Sweepstakes Promotion. For promotion entry deadlines, prize information and details, complete contest and weekly sweepstakes Official rules are available at www.McDonalds.com/McCafe.

McCafé: A Reason to Celebrate

McDonald’s McCafé beverages include espresso-based coffees such as cappuccinos, lattes, mochas, iced lattes and iced mochas, as well as hot and iced Premium Roast brewed coffees and hot chocolate. All McCafé Coffees can be customized with flavored syrups, including Caramel, Hazelnut, Vanilla and sugar-free Vanilla, and can be topped with rich, decadent chocolate, frothy milk and whipped cream.

Lattes, cappuccinos, mochas and hot chocolates are available in three sizes: small (12 ounces); medium (16 ounces) and large (22 ounces). All iced coffees are available in medium and large options.

McCafé Coffees are available at convenient, participating locations with more McDonald’s restaurants to be added throughout 2009. Prices for McCafé Coffees will vary by restaurant and region and can be paid for with cash, McDonald’s Arch Cards, Visa cards or other forms of cashless payment options at the drive-thru or in restaurant.

About McDonald’s

McDonald’s USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredient to millions of customers every day. More than 80 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by local franchisees. For more information on McDonald’s visit www.mcdonalds.com or log on at any of the 10,000 Wi-Fi enabled McDonald’s U.S. restaurants.

For more information on McCafé beverages, visit the Electronic Press Kit at www.mcdepk.com/McCafe.com.

(C)2009 McDonald’s

For more information:

Cristina Alfaro

McDonald’s USA

+1-630-623-6432

Cristina.alfaro@us.mcd.com

Julie Guevara

VPE Public Relations

+1-626-403-3200, ext. 216

Julie@vpepr.com

SOURCE McDonald’s USA, LLC

Perking Up This May, McCafé(R) Gives Consumers A Better Day With Online Contest & Sweepstakes