Personal Fortune, End to the U.S. Deficit or World Peace? Taco Bell...

Personal Fortune, End to the U.S. Deficit or World Peace? Taco Bell Encourages Consumers to Give Risk a Chance with the ‘Chicken Enchi-Lottery’ Sweepstakes



SHARE THIS ARTICLE

IRVINE, Calif.–(BUSINESS WIRE – HISPANIC PR WIRE)–May 28, 2003–Americans might be worried about an unstable economy, but according to a new Taco Bell(R) survey, a majority of us are still looking out for “number-one.” In fact, when given a choice, more than 180 million people (65 percent) would take a $30 million lottery jackpot over saving the entire U.S. economy.

The Taco Bell survey that looks at attitudes toward life’s “big enchiladas” was fielded to launch the company’s new Chicken Enchilada Border Bowl(R). Beginning today, Taco Bell fans have a chance to go for the multi-million dollar dream by winning 15,000 lottery tickets or choose a safe bet of $5,000 cash or thousands of dollars in Taco Bell food, with the “Chicken Enchi-Lottery Contest.”

“Sixty-nine percent of Americans `play it safe’ in life according to our survey,” said Greg Creed, chief marketing officer, Taco Bell Corp. “But we believe Taco Bell consumers are an exceptional sort. Just like the spirit of the brand, Taco Bell fans `think outside the bun’ and take chances on the less traveled, bold road of life.”

Statistics show that choosing the tickets could actually be a winning risk, even though 80 percent of Americans say they’d play it safe, take the money and run.

“Most people don’t realize the probability of winning a lottery prize, big or small, is only one in 36 tickets,” said Gerry Aubin, chair of the Powerball Lottery Group and Rhode Island lottery director. “With 15,000 Powerball tickets, odds are that more than 400 are winners. Let’s hope one of them is the jackpot.”

A closer look at the Chicken Enchi-Lottery survey reveals, if the U.S. budget deficit doesn’t inspire selflessness, Americans would risk their own lottery fortunes for world harmony. Sixty-four percent of people would pick “world peace” above the $30 million prize (33 percent.)

Of all those who play life safe, some people don’t consider cash the sound bet. The way to a person’s heart can sometimes be his stomach. More than 6 percent of the population — almost 17 million people — would ask for several years’ supply of Taco Bell food, which isn’t a bad deal either according to Creed.

Taco Bell fans can be eligible to win the food, or one of the other grand prizes by purchasing a new Chicken Enchilada Border Bowl at locations nationwide. After purchase, consumers must visit http://www.tacobell.com to enter their order number, name and address in the nline Chicken Enchi-Lottery Sweepstakes entry form no later than 1:59 p.m. PST on June 30, 2003. On July 1, Taco Bell will randomly elect one entrant to win, offering him or her a choice of 15,000 Powerball or other state lottery tickets (based on the winner’s location), $5,000 or a “whole lotta” Taco Bell food ($5,000 in Taco Bell Bucks), as the Grand Prize.

The Chicken Enchi-Lottery Sweepstakes kicks off the new Chicken Enchilada Border Bowl product, available for a limited time at participating Taco Bell restaurants for $2.99. It contains grilled, marinated all-white meat chicken, seasoned rice, beans, a three-cheese blend, sour cream, green onions, crunchy red tortilla strips and enchilada sauce.

The Chicken Enchi-Lottery Survey was fielded by Taco Bell in May of 2003. More than 800 Americans from across the nation participated in a telephone survey.

There is no purchase necessary to enter. For a free entry number via mail, please send a self addressed stamped envelope (Vermont residents may omit return postage) postmarked by June 19, 2003 to Taco Bell “Chicken Enchi-Lottery Sweepstakes,” Taco Bell Corp., 17901 Von Karman, Irvine, CA, 92614, ATTN: Public Relations. Entrants must be 18 or older and a legal U.S. resident (excluding Florida, New York and Rhode Island). For official rules, sweepstakes information, please visit http://www.tacobell.com.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE:YUM), is the nation’s leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Border Bowls(R), nachos and other specialty items. Taco Bell serves more than 35 million consumers each week in more than 6,000 restaurants in the U.S.

In 2002, Taco Bell generated $5.2 billion in system-wide sales. Think Outside the Bun and visit http://www.tacobell.com.

–30–JAP/la*

CONTACT:

Taco Bell Corp.

Laurie Gannon/Carol Anawati, 949/863-3915

or

Douglas Cohn & Wolfe

Cristi Motto/Erin Myers, 310/967-2900

Personal Fortune, End to the U.S. Deficit or World Peace? Taco Bell Encourages Consumers to Give Risk a Chance with the ‘Chicken Enchi-Lottery’ Sweepstakes