Radio Personality and Community Volunteer Named 2012 Líder of the Year

Radio Personality and Community Volunteer Named 2012 Líder of the Year

MEGA 107.5's Edgar "Shoboy" Sotelo wins $25,000 grant for Dallas-based nonprofit


CHICAGO, Dec. 11, 2012 /PRNewswire-HISPANIC PR WIRE/ — Edgar “Shoboy” Sotelo, the
enthusiastic radio personality of the “Shoboy en la mañana” morning show
on Mega 107.5 in Dallas and a committed volunteer for the Magdaleno Leadership
Institute, has been selected by a public online vote as the 2012 MillerCoors
Líder of the Year. Edgar will receive a $25,000 grant for the Magdaleno
Leadership Institute to implement a Latino leadership project with

“I am honored to have been selected as the 2012
MillerCoors Líder of the Year and grateful for the platform
that God has given me to continue serving our community,” said Edgar. “I want to
thank everyone who voted for me—with your votes you have invested in the future
of our tremendous servant leaders at the Magdaleno Leadership Institute and the
thousands of lives they will inspire.  Keep serving the community and
‘no te aguites’ (don’t let anything bring you down).”

Edgar was among 12 outstanding Latino leaders nominated by local and national
nonprofit organizations for their leadership and contributions to their

“As a local celebrity, Edgar has used his influence to make a difference in
his community, and that is one of the marks of a true leader,” said Jose Ruano,
manager, multicultural community commerce and partnerships at MillerCoors. “This
year’s competition among the 12 Líderes was very tough, as each is an
incredible example of Latino leadership. We are proud to continue highlighting
the work of Latinos in our communities, such as Edgar, and trust that they will
positively influence future generations.”

Edgar is a volunteer for the Magdaleno Leadership Institute, a Dallas-based
nonprofit devoted to building communities for the purposes of service
leadership, academic excellence, and civic empowerment. His work in the
community focuses on empowering Latinos to reach for their highest dreams. He
established the “Shoboy’s Mega Beca,” a scholarship fund for
first-generation Latino college students and has hosted several
“radio-thons” to raise funds and awareness for the victims of natural
disasters, St. Jude Children’s Research Hospital, and the Children’s Medical

“When I was chosen as the Líder of the Year two years ago, I was
inspired to establish the Magdaleno Leadership Institute to empower students to
become servant leaders and serve our community in a spirit of excellence,”
said Raul Magdaleno, founder of the Magdaleno Leadership Institute and 2010
MillerCoors Líder of the Year. “Now I am proud to pass the baton to
Edgar, one of our most dedicated volunteers, to receive this coveted and well
deserved honor. The $25,000 award will be invaluable for us to continue our
mission of building more servant leaders for our country.”

Since 2006, the MillerCoors Líderes program has raised awareness and
highlighted the achievements of leaders within the Hispanic community through
the online public voting competition and a national advertising campaign. The
program offers up-and-coming Latino professionals leadership tools, counsel and
the opportunity to network through,, and LinkedIn. Join the
conversation on Twitter using #MillerCoorsLideres.

Overview of MillerCoors
Built on a foundation of
great beer brands and nearly 300 years of brewing heritage, MillerCoors
continues the commitment of its founders to brew the highest quality
beers.  MillerCoors is the second-largest beer company in the United
States, capturing nearly 30 percent of beer sales in the U.S. and Puerto
Rico.  Led by two of the best-selling beers in the industry, MillerCoors
has a broad portfolio of brands across every major industry segment.  The
portfolio is led by the company’s premium light brands: Coors Light, Miller Lite
and Miller64.  Coors Light, the World’s Most Refreshing Beer, offers
consumers refreshment as cold as the Rockies.  Miller Lite established the
American light beer category in 1975, offering beer drinkers a light beer that
tastes like beer should.  Miller64 is 64 calories of crisp, light taste
that complements a balanced lifestyle. MillerCoors brews premium beers Coors
Banquet and Miller Genuine Draft, and economy brands Miller High Life and
Keystone Light.  Tenth and Blake Beer Company, MillerCoors craft and import
division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch and
features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon
Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors
operates eight major breweries in the U.S., as well as the Leinenkugel’s craft
brewery in Chippewa Falls, Wisc. and two microbreweries, the  Tenth Street
Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in
Denver.  MillerCoors vision is to create the best beer company in America
through great people changing the way America enjoys beer. MillerCoors builds
its brands the right way through brewing quality, responsible marketing and
sustainable environmental and community impact.  MillerCoors is a joint
venture of SABMiller plc and Molson Coors Brewing Company. Learn more at, at or on Twitter through


Radio Personality and Community Volunteer Named 2012 Líder of the Year