Cambridge, MA–(HISPANIC PR WIRE – BUSINESS WIRE)–May 1, 2006–PodZinger (http://www.podzinger.com), the only podcast search engine that enables full-text search, today announced that users can now use its revolutionary search capabilities to find audio and video podcasts created in Spanish. PodZinger’s latest edition enables Spanish-language users to find, share and interact with podcasts created in Spanish by visiting, and searching for, the topics they are passionate about.
With targeted advertising linked to search terms, PodZinger enables advertisers to tie their messages to relevant content in audio and video, forming a closer bond with the U.S. Hispanic segment of the population and their rapidly growing purchasing power estimated today at over $700 billion. PodZinger provides marketers and advertisers with a unique way to create digital brands and reach this key consumer demographic. In 2006 alone, there will be an estimated 16.7 million U.S. Hispanics on the Internet. Furthermore, 56 percent of Hispanics between the ages of 18-34 are online, making them more likely to adopt new features of the Internet, compared to 18-34 year-olds in the general population of which only 34 percent are online, according to an AOL/Roper U.S. Hispanic Cyberstudy in July 2005.
“Online video and audio content is worldwide, and PodZinger’s goal is to help everyone quickly find topics and information that is of interest to them,” said Alex Laats, president, PodZinger. “The addition of Spanish language podcasts makes it easier for this segment of the population to search online video and audio content, and connect to information that is relevant to them and their community.”
With PodZinger, users now can search the ever-expanding world of North American Spanish multimedia content. In the universe of searchable podcasts and vodcasts, the categories of information range from sports and science to art and the absurd. Technology enthusiasts can find the latest reviews and tips on VidaTech, while soccer fans can search on futbol to follow the action of their favorite club or country, political activists can engage in the immigration debate as presented on the popular Frecuencia Norte podcast series, and viewers looking for education news and language courses can exercise their mind on educational sites like ChilePodcast.
PodZinger is powered by BBN Technologies, leveraging its 30 years of speech recognition research to transform multimedia content into searchable words. PodZinger opens up a previously untapped source of content via a simple Web search. Also, from the PodZinger site, users can subscribe to podcasts, download, view or listen to them, and have PodZinger deliver new podcasts on their own topics of interest using standard RSS feeds. So when it comes to finding what you want in podcasts and vodcasts…just ZING IT!